What evidence can you share that demonstrates the impact of the engagement?
Ever since partnering with GoTo, we’ve produced vast amounts of content across various channels: blogs, white papers, videos, case studies, articles, etc. We’ve probably doubled our output from last year. All of these materials mark us as a thought leader in consulting and training.
Our web traffic is up by 10%, social media referrals have increased by 50%, and block page views are up about 30%. In our North American region, we’ve seen a large increase in revenue created from generated leads. That’s due to multiple factors, not just GoTo, but they’ve been instrumental in getting higher quality leads in North America.
How did GoTo Marketers perform from a project management standpoint?
GoTo manages the work well and is proactive. They’re responsive, responsible, and have an effective marketing engine to create content quickly.
We mainly communicate via phone or email. They use Tom’s Planner, which is a project management tool that provides a Gantt chart and other resources for communication and documentation.
What did you find most impressive about them?
They’re incredibly skilled in digital marketing; they have outstanding domain expertise. They understand the channels well and consistently produce good content. They move fast and get things done quickly, which is very much in line with any small to medium-sized business.
Are there any areas they could improve?
We needed a bit of time and effort to sync up our long-term marketing plans/schedules as well as resources on both sides. That’s a learning curve with a new partner. Their design skills are solid, but I would say that they absolutely excel in digital marketing and content creation.
Do you have any advice for future clients of theirs?
GoTo will challenge your views and perspective, which is a strength. They’ll provide new insights that will help you build the best product, but be prepared for their pushback. They’re honest and direct, so be willing to engage with them in that form. Have a plan and don’t become the bottleneck. They act quickly, so give them the input they need to do their job.