We Get SH*T Done!

We extend your marketing department's ability to execute and deliver so you can focus on your business. 

We align sales and marketing so you can reduce your sales cycle and generate more opportunities. 

Lower your costs, improve your results and have peace of mind knowing your marketing engine is firing on all cylinders.

Services offered 

Website design - Website Management - Customer Success stories and testimonials - White Papers - Reporting and analytics - Blogging - PR support - Videos - film and animated - Product and market messaging - Graphic design Branding- Google Adwords management- Display advertising - Marketing Automation - Buyer journey mapping - Lead nurturing campaigns - Lead Generation Services - Sales Enablement - SEO Services - Social Media for Twitter, FaceBook and LinkedIn - Community and influencer outreach - Project management - Event management support - Goto Market planning - Analyst Relations - Product management support - Part time CMO  

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Toronto, Canada
headquarters
other locations

Portfolio

Key clients: 

Freshworks, Actian, Virima, MSPWorx, Kepner-Tregoe, BMC, Navvia, Cloto

Reviews

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Site Content Creation for IT Service Management Firm

“They’ve created great material … and their management team is willing to help us learn.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

GoTo Marketers Inc. helped an IT service management company create supplemental content to increase web traffic. They created industry-relevant leadership articles, presentations, blog posts, and infographics.

The Reviewer
 
1,001-5,000 Employees
 
San Bruno, California
Sanjeev NC
Product Evangelist, Freshworks
 
Verified
The Review
Feedback summary: 

Experts in the field, GoTo Marketers Inc. produced high-quality content that increased top-of-the-funnel traffic and significantly improved SEO rankings. Their team is helpful, responsive, and works well independently.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m part of the marketing team at Freshworks. I handle content delivery and influence strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoTo Marketers Inc.?

We hired them to supplement our staff in creating content for our website.

What were your goals for this project?

We wanted to increase our top-of-the-funnel traffic by driving visitors to sites and blog.

SOLUTION

How did you select this vendor?

William Goddard, their president, is an influencer in the IT service management industry. Our company has followed his work closely for the past two years and have always liked what we’ve seen and heard. When this opportunity came up, we reached out to GoTo Marketers Inc. because they seemed like an ideal partner to help us reach our goals.

Describe the scope of their work in detail.

They created long-form articles for us that focused on a variety of topics related to customer support and IT service management. The content included articles, leadership presentations, blog posts, infographics, and additional pages on our websites.

What was the team composition?

We worked with William, plus two other members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we hired them, our top-of-the-funnel traffic has increased by 15 percent and we’ve significantly improved our SEO rankings.

How effective was the workflow between your team and theirs?

They’re very responsive. William was directly involved with our project and the whole team had solid knowledge of the topics we asked them to write about. We have a very good working relationship.

What did you find most impressive about this company?

They’re experts in their field and have the content knowledge to prove it. This partnership has been very beneficial to us, not only because they’ve created such great material for us, but because their management team has been willing to exchange ideas and help us learn. Not only that, they operate well independently while still delivering quality content.

Are there any areas for improvement?

I can’t think of anything in particular.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Content Marketing for Managed IT Services

"They’re willing to take on anything, and they always ensure you’re comfortable with the outcome." 

Quality: 
4.5
Schedule: 
5.0
Cost: 
3.0
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Apr. 2017 - Ongoing
Project summary: 

GoTo Marketers Inc. develops marketing content including blog posts and white papers. They began the engagement with theme and message meetings and now work to communicate a value proposition to customers.

The Reviewer
 
51-200 Employees
 
Ottawa, Ontario, Canada
Renita Grewal
Marketing Director, MSPWorx
 
Verified
The Review
Feedback summary: 

The process has honed messaging and goals and attracted new customers. GoTo Marketers provides timely service and contributes their own advice to help better articulate business value. They’re a motivated team that rises to challenges, finding ways to deliver instead of making excuses.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing director at MSPWorx, an IT service management (ITSM) provider that assesses customers’ existing IT infrastructure, launches new tools, and manages their technology. We’re a new division of Careworx, a senior care and managed IT support company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoTo Marketers Inc.?

I was introduced to the ITSM space with the birth of this division. I needed expertise in the field to build messaging, blogs, and marketing assets like white papers.

What were your goals for this project?

This base of materials would help communicate our offering (and the problems it can solve) to customers, generating demand and leads for our sales teams.

SOLUTION

How did you select this vendor?

I’d worked with some of their key stakeholders before. They showed competency in and a strong understanding of the ITSM space, which we found extremely valuable.

Describe the scope of their work in detail.

Initially, we had several in-depth meetings to discuss our content themes and messaging. They’ve authored numerous blog posts and six white papers that speak to our offering, along with the pains that we solve for our customers. This last part is important, as it shows we’re a key player in the space and have a clear understanding of our prospects’ needs.

What was the team composition?

I worked closely with both Terry (Vice President, GoTo Marketers Inc.) and William (President, GoTo Marketers Inc.) to produce the content briefings they required. My marketing department has also liaised with the writing and creative team to discuss approvals and changes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project forced my executive team to dig deep and clearly define our goals and go-to-market messaging, which we previously lacked. It aligned our marketing and sales efforts and brought in new customers by showing them we had expertise in the space.

How effective was the workflow between your team and theirs?

The workflow was great on their end. Some projects took longer than expected but those were due to our internal issues and workloads.

What did you find most impressive about this company?

They’re willing to take on anything, and they always ensure you’re comfortable with the outcome. They offer original insights and don’t hesitate to incorporate feedback. It’s almost like having an expert consultant.

Are there any areas for improvement?

A line card of sorts would help backend budgeting.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Website Design & Consulting for Nonprofit Research Funder

"I’m quite pleased with their quick, professional response time." 

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Ongoing
Project summary: 

GoTo Marketers Inc. designed and developed a new website. They created and implemented the site’s layout and identified a color scheme. They now provide ongoing troubleshooting.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Corporate Affairs Manager, Nonprofit Research Funder
 
Verified
The Review
Feedback summary: 

The new site receives more hits than its previous iteration thanks to GoTo Marketers attractive design. They were responsive and managed the process professionally, coordinating with third-party consultants. Their budgetary considerations make them an ideal partner for nonprofit groups.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the manager of corporate affairs for a provider of commercialization services, early-stage funding, and deal-brokering with industry and private investors. Our mandate is to drive the commercialization of our member institutions' most promising research breakthrough.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoTo Marketers Inc.?

We were building a new website and needed assistance with the technical and design aspects.

What were your goals for this project?

We wanted a well-designed, easy-to-navigate website, and an ongoing consulting partner.

SOLUTION

How did you select this vendor?

We canvassed our industry contacts to source a few reputable companies. After interviewing the top 3–4, we chose GoTo Marketers.

Describe the project in detail.

We had extensive meetings with Richard Rudy (Senior Partner/Creative Director, GoTo Marketers) to define the scope of the project and arrive at a final layout and color scheme. GoTo Marketers steered us toward the correct design option and participated in knowledge sharing. Since completing the project, Richard has continued to hold our hand whenever problems arise or a change needs to be made.

What was the team composition?

We only work with Richard.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re happy because the new website attracts more hits than the previous version did.

How effective was the workflow between your team and theirs?

Everything went smoothly. GoTo Marketers worked well with an external design consultant and ensured that our internal team hit deadlines. I’m quite pleased with GoTo Marketers quick, professional response time.

What did you find most impressive about this company?

They understand the financial restrains nonprofit organizations face. Additionally, they're knowledgeable, personable, and responsive.

Are there any areas for improvement?

No. They did everything to our satisfaction.

5.0
Overall Score I haven't encountered any problems during my association with this company and their staff.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're responsive and accommodating.
  • 4.5 Cost
    Value / within estimates
    They were in line with or below other companies we interviewed.
  • 4.5 Quality
    Service & deliverables
    We're satisfied with the service they've provided us.
  • 5.0 NPS
    Willing to refer
    I wouldn't hesitate to recommend GoTo Marketers—and Richard Rudy in particular.

Digital Marketing for IT Service & Management Company

“No one understands how to navigate the software industry better than GoTo Marketers.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

GoTo Marketers Inc. is providing ongoing digital marketing and web support services. Their scope includes content creation, demand generation, and social media advertising.

The Reviewer
 
11-50 Employees
 
Atlanta, Georgia
Mike Bombard
COO, Virima Technologies
 
Verified
The Review
Feedback summary: 

In less than one year, GoTo Marketers has increased website traffic, improved conversion rates, boosted social media engagement, and enhanced qualified lead generation. Their innovative ideas and technical expertise are a guaranteed solution for business growth.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Virima Technologies, a fast software company that specialized in IT management solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoTo Marketers Inc.?

We needed more marketing resources to augment our small team, but we were struggling to find a partner who could produce great results. It became our goal to find a company with verified success within the tech industry.

SOLUTION

What was the scope of their involvement?

GoTo Marketing was initially brought in to work alongside our in-house team, but we eventually decided to expand their role as our sole digital marketing provider. Their scope includes content creation, demand generation, and social media management. They also perform website support and maintenance.

What is the team composition?

Their president serves as our primary contact, but we often work with his partner as well.

How did you come to work with GoTo Marketers?

We were introduced to them through our former director of marketing. Their familiarity with the software industry majorly influenced our hiring decision.

How much have you invested with them?

To date, we’ve spent a little more than $100,000.

What is the status of this engagement?

They became our official digital marketing vendor in January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The increased site traffic and conversion rate are a positive sign that our target audience is responding positively to their work. Our following across critical social media platforms has improved significantly, and our sales funnel is three times larger than last year’s records. Business has grown exponentially since GoTo Marketers came on board.

How did GoTo Marketers Inc. perform from a project management standpoint?

They followed through with their promise to lessen our workload. We have weekly calls to discuss completed tasks, outstanding items, and impending initiatives. Our two points of contact also correspond with us daily via phone and email.

What did you find most impressive about them?

No one understands how to navigate the software industry better than GoTo Marketers. Their knowledge often surpasses our own regarding competition and domain space. Their multitude of fresh perspectives supports our business growth.

Are there any areas they could improve?

The only improvement that can be made to our partnership is increasing our budget for demand generation. Fortunately, GoTo Marketers knows how to work with our reality and allocate our funds in the key areas.

Do you have any advice for potential customers?

A clearly defined vision is essential to every successful project, but flexibility is equally important. GoTo Marketers have a lot of brilliant ideas, so consider their suggestions.

5.0
Overall Score Their hard-working team is knowledgeable in their craft and pleasant to work with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    GoTo Marketers Inc. adheres to the schedule and never misses a deadline.
  • 4.5 Cost
    Value / within estimates
    Although we’re spending a lot of money on their services, we’re getting amazing results.
  • 5.0 Quality
    Service & deliverables
    They always meet our expectations, especially with their content.
  • 5.0 NPS
    Willing to refer
    We’re always asked about the company behind our marketing campaigns, so I’ve had the opportunity to recommend them to several small businesses.

Full-Service Digital Marketing for Software Ownership Group

“Everything is trending upward, and we’re thrilled with what GoTo Marketers has accomplished so far.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

GoTo Marketers works on projects such as SEO, blogs, and social media. They identified 80 ways to improve the website and set up an automated email marketing tool. They’re currently running AdWords tests.

The Reviewer
 
11-50 Employees
 
Saint-Laurent, Canada
Jeff Hamilton
VP of Sales & Marketing, Valsoft Corporation
 
Verified
The Review
Feedback summary: 

They’re a smart and dedicated team that knows exactly how to achieve any marketing goals. Every quantifiable metric has improved, some as high as 35,000%. They’re incredibly organized and transparent, tracking who is working on what tasks. Their strategies sustain long-lasting market growth.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of sales and marketing for Valsoft Corporation, an ownership group that owns and manages numerous software companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoTo Marketers?

We needed a full-service digital marketing partner for one of the companies we own.

SOLUTION

What was the scope of their involvement?

GoTo Marketers worked on a variety of assignments: SEO, website optimization, social media, AdWords, blogs, keywords, case studies, and email marketing. They created better and more effective ads to increase conversion, improved our landing pages, and enhanced our social media engagement. Their insight has helped us change our landing pages and adjust the content on our website.

For SEO, they discovered 70–80 areas where we needed to dramatically update our website’s structure to enhance performance. They also sent a press release out to increase awareness and traffic to our site. They set up an automated email marketing tool called SharpSpring that more efficiently manages our sales process, customer database, and other aspects related to our email marketing campaigns. It allows us to better track and follow who we engage with and how well our efforts are working.

We’re currently going through a testing phase on AdWords. We run different types of advertisements to see which convert the best. As they’ve managed this process, we’re learning what gets clicks and how to improve our website and landing pages to get higher conversion rates.

What is the team composition?

They provide a full team. We interact with the president, vice president, senior partner, director of digital communications, and an animation associate.

How did you come to work with GoTo Marketers?

A friend recommended them. We also interviewed four other companies and reviewed their proposals. We felt GoTo Marketers understood our company the best and had the most experience, so we hired them.

How much have you invested with them?

By the end of this project, we’ll have spent around $54,000. We plan to renew the partnership again, though.

What is the status of this engagement?

We’ve been working together since February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in all of our numbers and analytics. Our social media has absolutely skyrocketed. A year ago, our company was floundering, but now we’re doing great: our impressions are up 6,900% on Twitter, 98% on Facebook, and 229% on LinkedIn. Our retweets on Twitter have increased by 35,000%. Everything is trending upward, and we’re thrilled with what GoTo Marketers has accomplished so far.

Whether it’s blog content or recommendations for the site, they’ve delivered a better understanding of our keywords and have optimized the content we post. They use the proper tags, structure, and writing to achieve the best results. Their SEO changes will have a significant impact on how we’re perceived, and the press releases make us much more accessible in the marketplace.

How did GoTo Marketers perform from a project management standpoint?

They’re a world class team. They use a Gantt chart and project management tool to track progress. We meet weekly with their whole team and review the project in their software tool for maximum transparency. They’re incredibly detailed and track which team member is responsible for which tasks. I also have numerous meetings throughout the week with their president and vice president.

What did you find most impressive about them?

They think long-term. They know you can’t change a company overnight, so they build a comprehensive strategy to accomplish your goals and sustained market growth. Unlike many other companies, GoTo Marketers is honest and straightforward about their limitations and how they fit into your overall plan.

Do you have any advice for future clients of theirs?

Trust them and understand their work won’t improve your marketing right away. It will take time, but it will work. Do your due diligence and ask lots of questions about every category and deliverable you’re interested in them working on. Their capabilities and experience really stand out when you compare them to others.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Our deadlines are sometimes out of their control.
  • 5.0 Cost
    Value / within estimates
    The value is fantastic, and the results exceed expectations.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I wouldn't hesitate to recommend them to any company.

Digital & Content Marketing for Consulting & Training Company

“They’re incredibly skilled in digital marketing; they have outstanding domain expertise.”

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
Jan. 2017 - Ongoing
Project summary: 

GoTo Marketers assisted in rebranding efforts, including a site redesign, social media management, and multimedia content. Current efforts focus on digital marketing and content creation. 

The Reviewer
 
51-200 Employees
 
New Jersey
Global VP of Innovation, Consulting & Training Company
 
Verified
The Review
Feedback summary: 

GoTo actively collaborates and consistently produces content for various channels. They’re responsive and proactive, working at a quick and efficient speed. While their design skills are good, their marketing and content creation are excellent.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the global vice president of innovation for a consulting and training company. We work across various industries, focusing on problem-solving, decision making, project execution, and improving the operational performance of businesses. I’m also responsible for one of our service lines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoTo Marketers?

We were going through a rebranding exercise and wanted to enhance our marketing.

SOLUTION

What was the scope of their involvement?

GoTo redesigned our website and built a more operational marketing engine to continuously develop new content. It allows us to effectively distribute content out into the market via digital, visual, social media, etc. They provide design, content creation, marketing, social media management, etc. Now, they’ve moved onto a more global and broader marketing support role.

What is the team composition?

We have a team of about 5–7 people.

How did you come to work with GoTo Marketers?

We’d already worked with GoTo in a smaller role, so when we began interviewing potential partners for this larger project, they were one of them. They developed a strategy concept, and we had several conversations about their plan. Based on our past experience with them, their strong digital content marketing expertise, and their proactive and responsive team, we chose them. We wanted a partner that could deliver results and not get caught up in the creative, and they seemed like the right fit.

What is the status of this engagement?

Our partnership for this larger project began in January 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ever since partnering with GoTo, we’ve produced vast amounts of content across various channels: blogs, white papers, videos, case studies, articles, etc. We’ve probably doubled our output from last year. All of these materials mark us as a thought leader in consulting and training.

Our web traffic is up by 10%, social media referrals have increased by 50%, and block page views are up about 30%. In our North American region, we’ve seen a large increase in revenue created from generated leads. That’s due to multiple factors, not just GoTo, but they’ve been instrumental in getting higher quality leads in North America.

How did GoTo Marketers perform from a project management standpoint?

GoTo manages the work well and is proactive. They’re responsive, responsible, and have an effective marketing engine to create content quickly.

We mainly communicate via phone or email. They use Tom’s Planner, which is a project management tool that provides a Gantt chart and other resources for communication and documentation.

What did you find most impressive about them?

They’re incredibly skilled in digital marketing; they have outstanding domain expertise. They understand the channels well and consistently produce good content. They move fast and get things done quickly, which is very much in line with any small to medium-sized business.

Are there any areas they could improve?

We needed a bit of time and effort to sync up our long-term marketing plans/schedules as well as resources on both sides. That’s a learning curve with a new partner. Their design skills are solid, but I would say that they absolutely excel in digital marketing and content creation.

Do you have any advice for future clients of theirs?

GoTo will challenge your views and perspective, which is a strength. They’ll provide new insights that will help you build the best product, but be prepared for their pushback. They’re honest and direct, so be willing to engage with them in that form. Have a plan and don’t become the bottleneck. They act quickly, so give them the input they need to do their job.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Generally, they're very good at scheduling. Deadlines slipped a few times, though.
  • 4.0 Cost
    Value / within estimates
    I was happy with the output based on the pace and the investment.
  • 4.0 Quality
    Service & deliverables
    When you work in numerous channels, not everything is going to be award-winning, but they provide consistently good quality.
  • 4.5 NPS
    Willing to refer
    For small to medium-size companies in the technology and services space, GoTo is a perfect fit.

Social Media & Inbound Marketing for Software Company

"Their responsiveness makes us feel important."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2013 - Ongoing
Project summary: 

GoTo Marketers provides SEO, marketing, and content services to boost rankings and lead generation. Areas of focus include web development, print marketing collateral, article publishing, and general advising.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
David Mainville
CEO, Navvia Inc.
 
Verified
The Review
Feedback summary: 

Social media accounts generate new business while increasing connectivity to targeted industry spaces. Responsiveness defines the ongoing partnership. Although some course corrections occur, the personal service is highly valued for its dedication to networking, content production, and cost saving.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m co-founder and CEO of Navvia Inc., a software company that builds and markets a process design product. The product allows organizations to document business processes and publish them for others to see.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoTo Marketers.

We wanted to improve our social media presence and generate leads.

SOLUTION

What was the scope of their involvement?

They provided several services. The team develops content for our website and Twitter feed, which they also manage. GoTo Marketers’ content creators publish articles relevant to our industry space on the site. These creators work both independently and in collaboration with our team.

They also produce videos that feature me and others in the company, which are then used as collateral in various marketing campaigns. Additional marketing areas include landing page development, advertising, brochure development, and advisory services. More, recently they’ve assigned a dedicated specialist to do SEO and improve organic search results.

What is the team composition?

I interface with William, the president. My team works with his employees.

How did you come to work with GoTo Marketers?

William is a vocal thought leader in our industry. His innovative Twitter activity led me to follow him and eventually reach out about the services he provides.

How much have you invested with them?

We spend approximately $60,000 per year.

What is the status of this engagement?

Work started April 2013 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Twitter account attracts followers in the professional communities that we target. They do a great job managing that feed and our other social media accounts. Those results not only reflect William’s responsive leadership, but also his initiative to help us network at trade shows or with potential partners and clients.

While it’s hard to judge individual collateral, we are now better connected in our industry space. We can attribute their overall marketing efforts to the growing share of lead generations from our social space.

For a boutique firm like ours, they became an invaluable extension of our marketing department. Likewise, their SEO work is very exciting, but it’s too early in that process to have results yet.

How did GoTo Marketers perform from a project management standpoint?

William responds in minutes through text or phone calls; his team hasn’t missed a delivery deadline. Their performance is particularly impressive because they also juggle other clients’ needs. His ability to make us feel like their only client is an important aspect of our relationship. In addition to phone and texts, we use Asana to assign them tasks and track their progress.

What did you find most impressive about them?

Their customer service has a unique personal touch. William brings new technology to my attention when he believes it could save us money. Often, he doesn’t benefit financially from these recommendations.

Are there any areas they could improve?

We’ve had a few avoidable course corrections. Although minor, these errors were preventable with a clearer understanding of our requirements. A little more preparation and clarity are needed to resolve this issue.

Do you have any advice for potential customers?

Be upfront and clear about goals and objectives, but also keep them engaged. It’s the client’s responsibility to make them an active partner.

5.0
Overall Score Their responsiveness makes us feel important.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    The false starts prevent me from giving perfect marks.
  • 4.0 Cost
    Value / within estimates
    I haven’t really compared their prices. We’re happy with their service.
  • 5.0 Quality
    Service & deliverables
    Most of team is quite senior. They have the experience to write industry articles with a great grasp of knowledge and content.
  • 5.0 NPS
    Willing to refer
    We have a good relationship. There’s no reason not to recommend them.

Outsourced Marketing Services for IT Data Platform

“This company is a gold mine. Their domain knowledge plus their writing capabilities were pretty close to perfect.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2015 - Ongoing
Project summary: 

GoTo Marketers applied domain expertise and writing capabilities to a range of marketing needs, including website, content, social media management, PPC, events support, video production, and lead generation.

The Reviewer
 
51-200 Employees
 
Livonia, Michigan
Dan Ortega
VP of Marketing, Blazent Inc.
 
Verified
The Review
Feedback summary: 

With heavily involved principals and a strong team, GoTo Marketers helped increase volume by almost 1,000 leads per month. Their transparency and unique combination of abilities and knowledge helped the process run smoothly.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Blazent is a data quality management applications developer. I was their VP of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoTo Marketers?

We needed a full-service agency with domain expertise and writing ability. Our work was very specific and dense, with a broad range of content requirements at a high volume. We needed a team with detailed knowledge, who wouldn’t need much explanation of what we were trying to accomplish.

SOLUTION

What was the scope of their involvement?

They covered the entire range of our marketing needs, including our website, content, social media management, PPC, events support, video production, and lead and demand generation, all at a very high quality.

They also went through our old marketing lead databases in Marketo and HubSpot. They hadn’t been touched in years, so they were padded with a lot of bad leads we were being charged for. They parsed through and reduced the databases to the 8,000 or so good leads, which saved us both time and money.

What is the team composition?

William Goddard [President, GoTo Marketers] and Terry Brown [Vice President, GoTo Marketers] were our two leads. They also have a stable of high-end IT experts who write well.

How did you come to work with GoTo Marketers?

I first connected with them at a previous company. I thought their work was awesome, so when I moved to Blazent, they were the first people I called. I told them my budget and the need, and it took them two or three weeks to get everything set up. They’ve been working nonstop since then.

How much have you invested with them?

We set a large portion of our marketing budget aside for their services. On average we spent about $15,000 per month, which was money well spent.

What is the status of this engagement?

We started working with them early in 2015. I have since transitioned away from Blazent, but they are still working together on projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve really improved our lead volume. Their marketing operations are very strong, and they immediately began optimizing our operational execution. With their systematic approach to lead generation in Marketo, utilizing Salesforce and all the available technology platforms, we went from effectively zero leads to close to 1,000 leads per month. That’s a lot for a company our size.

How did GoTo Marketers perform from a project management standpoint?

We spoke with William sometimes twice a day or more, which we appreciated. Sometimes the principal will sell you on the partnership, but then disappear from the day-to-day work. That wasn’t the case here. We also had weekly updates with them as a matter of routine, mostly via Skype. William is very hands-on, and is determined to keep up with things, with full transparency. I sometimes spoke more with him than I did with my own employees.

What did you find most impressive about them?

This company is a gold mine. Their domain knowledge plus their writing capabilities were pretty close to perfect. It’s unusual to find a team who has their level of domain expertise who can also create operations and content to string the whole thing together.

Are there any areas they could improve?

No. I’ve worked with agencies my whole career, and they are top-shelf. I never had any problems at all.

Do you have any advice for potential customers?

Have a clear definition of what you want to do. It’s easy to fall into scope creep, but if you align your teams ahead of time with realistic expectations, the process will run smoothly. I didn’t have problems with them, but the more specific you can be, the better.

5.0
Overall Score It’s been great. We were looking for an agency who could lighten our load so we could focus on other things. They were onboard within weeks, and saved us from the long process of hiring full-time marketing employees.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Any project will slip, but they never fell more than a couple of days behind.
  • 5.0 Cost
    Value / within estimates
    This is the best money I’ve ever spent.
  • 5.0 Quality
    Service & deliverables
    Everything they delivered was spot on. We did some minor editing to the content, but they saved us a lot of time.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

WordPress Dev for Construction Platform

"The team was responsive to feedback and always willing to listen to us."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2019
Project summary: 

GoTo Marketers Inc. developed a WordPress website.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Sameer Hajee
Employee, SmartBuild
 
Verified
The Review
Feedback summary: 

The team delivered a high-quality site on time and for a reasonable price. It will likely have a positive impact on business. Customers can expect to work with a knowledgeable team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

SmartBuild's construction management platform allows construction professionals to manage their projects from award to close-out. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoTo Marketers Inc.?

We needed a new website.

What were your goals for this project?

The website needed to create awareness of our platform, provide details of its functionality, and give visitors an opportunity to sign up for a demo.

SOLUTION

How did you select this vendor?

We received a recommendation.

Describe the project and the services they provided in detail.

The team developed a WordPress website.

What was the team composition?

We worked with a project manager and a developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Time will tell, but we are confident that the great WordPress site will have a transformational impact on our business.

How was project management arranged and how effective was it?

The project manager served as our single point of contact.

What did you find most impressive about this company?

The project manager’s expert advice on best practices helped us make decisions about the project’s directions. The team was responsive to feedback and always willing to listen to us.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score The team was awesome.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They worked quickly.
  • 5.0 Cost
    Value / within estimates
    The costs were reasonable and competitive.
  • 5.0 Quality
    Service & deliverables
    The team produced top-notch work. They met our expectations and deadlines.
  • 5.0 NPS
    Willing to refer
    Yes, as we plan on a long-term partnership with them.

WordPress Redesign for Sales Consulting Firm

"GoTo Marketers really helped with filling resource gaps."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Oct. 2017
Project summary: 

GoTo Marketers Inc. conducted a complete redesign of an existing platform, highlighting software products with a modernized UI/UX and proposing new social strategies.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Blair Goulet
CEO, Ink Strategy Inc.
 
Verified
The Review
Feedback summary: 

The updated website launched within the expected timeline and met all requirements. GoTo Marketers Inc. provided clear direction, insightful suggestions, and relevant industry knowledge to promote a successful partnership. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Ink Strategy, a software and management consulting firm. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoTo Marketers Inc.?

We have used GoTo Marketers multiple times in the past few years for website design and other marketing projects.

What were your goals for this project?

In this case, we wanted a modern WordPress design with full functionality and links to our software product. 

SOLUTION

How did you select this vendor?

We have a good relationship with GoTo Marketers based on past collaboration.

Describe the project in detail.

They’d designed our company’s previous website. We modeled the design of the new site and all the components. Then, we worked together over two to three months on the redesign and launch. They also assisted with our social strategy.

What was the team composition?

We coordinated small teams on both sides. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new website looks great and launched on time with no issues. GoTo Marketers really helped with filling resource gaps and directing us in areas where we aren’t as experienced.

How effective was the workflow between your team and theirs?

The workflow went smoothly.

What did you find most impressive about this company?

I appreciate their deep industry knowledge, client focus, and willingness to push us to think differently.

Are there any areas for improvement?

I don’t have any specific suggestions. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer