What evidence can you share that demonstrates the impact of the engagement?
Our click-through rate (CTR) from social media, as well as our overall number of website visits, dramatically increased. We’ve also been looking at heat maps, and the engagement on certain parts of the website has doubled and tripled. Part of this is due to the cost calculator—that’s been a very important feature for us.
How did GoTo Marketers Inc. perform from a project management standpoint?
The project management was fairly effective. It did run a little bit longer than anticipated because the timeline got delayed, but that had to do with different requirements and requests that we made. Overall, the communication was great, and they were well integrated into our Slack team. The people from their end were always responsive to changes or ideas.
They feel less like an outside agency, and more like in-house partners. They were always trying to tackle the different business challenges that we were facing early on. It was a great experience working with them.
What did you find most impressive about them?
The quality of work was impressive, combined with their ability to manage various projects at the same time. Within an overall marketing strategy, there can be video production, branding, and other services. We appreciated not having to find multiple agencies for those different tasks.
For example, we considered hiring actors for a commercial, and they offered to take care of that whole process. We ended up not following through with it, but it showed how flexible they are and how they're willing to work with your budget, schedule, and timeline. They can deliver across the board with assets for any marketing channel.
Are there any areas they could improve?
The biggest challenge we faced was communicating with their remote team members. There were times when we experienced gaps that could’ve been overcome with a local vendor. This could also be fixed by having regular in-person meetings or follow-ups. Overall, they did a relatively good job of this, but we did struggle to meet certain timelines and delivery dates.
Do you have any advice for potential customers?
The biggest advice I can give is to go in and lay out all of your problems. GoTo Marketers are very experienced in terms of marketing and general business knowledge, so take advantage of that. They’ll try to help you devise a business development strategy, because marketing isn’t done in a vacuum. Let them take that holistic approach and act as in-house advisors. It will definitely help your business grow.