GoTo Marketers Inc.

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in all of our numbers and analytics. Our social media has absolutely skyrocketed. A year ago, our company was floundering, but now we’re doing great: our impressions are up 6,900% on Twitter, 98% on Facebook, and 229% on LinkedIn. Our retweets on Twitter have increased by 35,000%. Everything is trending upward, and we’re thrilled with what GoTo Marketers has accomplished so far.

Whether it’s blog content or recommendations for the site, they’ve delivered a better understanding of our keywords and have optimized the content we post. They use the proper tags, structure, and writing to achieve the best results. Their SEO changes will have a significant impact on how we’re perceived, and the press releases make us much more accessible in the marketplace.

How did GoTo Marketers perform from a project management standpoint?

They’re a world class team. They use a Gantt chart and project management tool to track progress. We meet weekly with their whole team and review the project in their software tool for maximum transparency. They’re incredibly detailed and track which team member is responsible for which tasks. I also have numerous meetings throughout the week with their president and vice president.

What did you find most impressive about them?

They think long-term. They know you can’t change a company overnight, so they build a comprehensive strategy to accomplish your goals and sustained market growth. Unlike many other companies, GoTo Marketers is honest and straightforward about their limitations and how they fit into your overall plan.

Do you have any advice for future clients of theirs?

Trust them and understand their work won’t improve your marketing right away. It will take time, but it will work. Do your due diligence and ask lots of questions about every category and deliverable you’re interested in them working on. Their capabilities and experience really stand out when you compare them to others.

What evidence can you share that demonstrates the impact of the engagement?

Our Twitter account attracts followers in the professional communities that we target. They do a great job managing that feed and our other social media accounts. Those results not only reflect William’s responsive leadership, but also his initiative to help us network at trade shows or with potential partners and clients.

While it’s hard to judge individual collateral, we are now better connected in our industry space. We can attribute their overall marketing efforts to the growing share of lead generations from our social space.

For a boutique firm like ours, they became an invaluable extension of our marketing department. Likewise, their SEO work is very exciting, but it’s too early in that process to have results yet.

How did GoTo Marketers perform from a project management standpoint?

William responds in minutes through text or phone calls; his team hasn’t missed a delivery deadline. Their performance is particularly impressive because they also juggle other clients’ needs. His ability to make us feel like their only client is an important aspect of our relationship. In addition to phone and texts, we use Asana to assign them tasks and track their progress.

What did you find most impressive about them?

Their customer service has a unique personal touch. William brings new technology to my attention when he believes it could save us money. Often, he doesn’t benefit financially from these recommendations.

Are there any areas they could improve?

We’ve had a few avoidable course corrections. Although minor, these errors were preventable with a clearer understanding of our requirements. A little more preparation and clarity are needed to resolve this issue.

Do you have any advice for potential customers?

Be upfront and clear about goals and objectives, but also keep them engaged. It’s the client’s responsibility to make them an active partner.