Can you share any outcomes from the project that demonstrate progress or success?
For PPC, Gorilla Marketing reduced the client’s cost per acquisition by over 40%, and then advised and managed the scale-up of the now efficient PPC campaign. The improved quality and relevance of traffic also led to a 74% improvement in onsite conversions, delivering even further value to the client.
For local SEO, Gorilla Marketing scaled a client’s organic traffic to 130% year-on-year by researching and targeting a more relevant and high-value range of keywords. This also led to a 300% increase in onsite conversions, additional value to the client (who was extremely happy, I must say!).
Finally, for national SEO, Gorilla worked with a national brand who I consult for, and after 12 months had delivered an over 40% increase in relevant organic traffic (this represents a substantial amount of traffic for this brand, who now receive in excess of 140k organic sessions each month).
How effective was the workflow between your team and theirs?
The team at Gorilla have been more than happy to correspond and report to me or directly to the client based on the client’s preferences. Their dedicated account managers are fantastic at relaying information, reports and updates to myself and the clients, and their specialist ‘heads of’ each department deliver detailed bespoke audits, analysis and strategies on a regular basis. Again, having worked with ‘all under one roof’ agencies in the past, I must say working with a specialist agency in this way has been incredibly straightforward.
What did you find most impressive about this company?
Gorilla Marketing had an impressive track record of delivering substantial results and growth for clients in very competitive niches. Having had some experience with SEO over the years, I know this is no easy feat, and after discussing their strategies and workflow at-length with them before deciding to move forward I knew they could deliver what I wanted for my clients.
Ultimately, Gorilla Marketing are an incredibly hardworking team. Without revealing the strategies behind their results-driven campaigns, I can happily vouch for the fact that there is an incredible amount of labour, care and attention put into every campaign I have every worked alongside them on.
Are there any areas for improvement?
As an experienced marketing professional, I can honestly say the services my clients and I have received from Gorilla Marketing are second to none. With regular communication, total transparency, commitment to hard work and ultimately a measurable increase in sales and enquiries on each and every website they’ve optimised, their SEM services have delivered time and time again.