Goodness (Formerly Bukwild)

BACKGROUND

Please describe your company and position.

I am the Head of Design of Lyra Health

Describe what your company does in a single sentence.

Lyra Health is a leading provider of innovative mental health benefits for more than 2.5 million global employees and dependents and is transforming mental health care by creating a frictionless experience for members, providers, and employers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bukwild to accomplish?

• Create a self-care platform
• Create a tool to publish product demos

SOLUTION

How did you find Bukwild?

Referral

Why did you select Bukwild over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bukwild were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ideate and launch a self-care platform: Scope included strategy definition, product design, content design, and web development supporting accessibility and localization best practices. Content featured on our self-care platform includes mindfulness, meditations, breathing exercises, journals and courses all of which can be filtered, prioritized, saved, and much more.

Tool for sharing demos of the Lyra platform: Scope included strategy definition, product design, content design, and web development supporting accessibility best practices. Content featured includes a summary of key business offerings and prototypes to simulate the full care platform Lyra offers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lyra's self-care platform has about 20k active users consuming mindfulness content, which directly supports members feeling better and Lyra's ability to offer a unique service in the market. Lyra's product demo tool has enabled Lyra to launch 48 unique demo sites in our pilot alone and 100% of partnership directors found it easy and quick to build a customized website. We have also received positive feedback directly from prospects and customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bukwild has always delivered on time and been extremely responsive to our needs across our business goals, customer goals, and member goals. It is clear they are passionate about their work and process to collaborate and deliver.

What was your primary form of communication with Bukwild?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They go above and beyond to learn about our goals and understand what success looks like. They not only share their own domain expertise but actively work to learn more about our business and how they can investigate, research, and ideate to up level strategy which ultimately impacts the quality of all outcomes.

Are there any areas for improvement or something Bukwild could have done differently?

We would love Bukwild to hire more folks on their team so we can continue to work with the same talented team members extending our collaboration.