What evidence can you share that demonstrates the impact of the engagement?
We’re using both the long-form and short-form videos, and the pick-up has been great. The short-form, emotional one is on all the internal screens across all seven of our office locations, which is awesome. They’re already being used at meetings and conferences. It’s nice that we’ve seen an immediate pick-up of these videos, which is a huge success for me. Overall, in seeing the final product, the feedback we received was incredibly positive.
How did Goodbrother perform from a project management standpoint?
Goodbrother had never worked with anyone in health, medicine, or science before, so they brought a fresh perspective on how to pull together a story about how we work. In some ways, it was good that they didn’t have previous health or pharma experience because it helped me step out of that bubble and think about how to tell our story for a wider audience. It made sense and it drew people in, regardless of their background.
They were good at communicating updates with me and adjusting to feedback. In a couple of instances, we talked through feedback we’d received from senior management, and they helped figure out the best way to address it. For instance, during filming, when we received negative feedback from a senior person at the company about how a member of the crew communicated having to momentarily block the area, they heard my concerns and immediately made adjustments. They wanted to make sure they made a good impression. While there was a hiccup, they responded well to the problem, and I appreciated that. During editing and review, when a senior reviewer asked for imagery we hadn’t captured on video, they came up with other ways to incorporate it in.
What did you find most impressive about them?
Their level of artistry makes them stand out from the competition. The technology they brought with them was far better than the other film crews I’ve had onsite. The interviewees were impressed with their sliding cameras. Overall, they had high-quality technology that resulted in beautiful videos.
Are there any areas they could improve?
They could improve on communication about any timeline adjustments. If it’s going to take longer, or if they need more time, they need to flag that ahead of time. They improved at this during the project. Being realistic about timelines, adjusting as we go, and keeping an open flow of communication would help.
Do you have any advice for potential customers?
It’s helpful to have in-person meetings ahead of time and to talk through where you’re planning to film and the logistics around that, and make sure that their team fully communicates with everyone they are hiring. Everyone needs to be aligned on expectations and how the day will flow.