Video Agency

GOLD VERIFIED

Working with agencies, brands, start-ups and networks of all shapes and sizes, Goodbrother has taken what are traditionally three separate entities (creative development, production, post-production) and combined them under one roof. Whether it’s a la carte or videos on a recurring basis, they produce branded and unbranded content to help you realize your goals.

Our clients include CitiBike, NBCUniversal, The Knot, Big Brothers Big Sisters, Panasonic, Michter’s Whiskeys, Oxygen Media, Bud Light, Dow Jones & Company, Slate, Schick, Strongbow, Mirrorball, Small Girls PR, Levo League, New Form Digital, ZogSports, Great Believer, Mount Sinai, Move This World.

 
$25,000+
 
Undisclosed
 
2 - 9
 Founded
2012
Show all +
Brooklyn, NY
headquarters
  • 68 Jay Street, Suite 515
    Brooklyn, NY 11201
    United States

Portfolio

Key clients: 

Netflix, GlaxoSmithKline, NBCUniversal, The Knot, All-Clad, Dashlane, Citi Bike, Regeneron, Big Brothers Big Sisters, Panasonic, Michter’s Whiskeys, Oxygen Media, Bud Light, Dow Jones & Company, Slate, Schick, Strongbow, Move This World, & Mount Sinai

2019 Year in Review | Good Brother video agency

Here's a snapshot of some of our favorite projects we worked on this past year, including Netflix, GlaxoSmithKline, Michter’s Whiskey, All-Clad, and Regeneron!

All-Clad | Look at that meal

Check out the 60-second spot we made for the beloved American-made cookware brand, All-Clad.

The Russell Brothers directed this social series for Netflix starring Danielle Brooks (Orange is the New Black). “The Dad Episode” is the second in the series A Little Bit Pregnant. Check out more episodes on The Netflix YouTube page.

Dashlane | The key to what matters

Director Kess Broekman-Dattner brought to life this 60-second commercial for the cross-platform premium password manager and digital wallet company, Dashlane.

GSK | Biotène | Don't let dry mouth interrupt your dreams

Good Brother created a new video campaign for GlaxoSmithKline’s dry mouth product, Biotène. The main creative here is called “Dreams” and cleverly deploys interwoven comedic scenes around how dry mouth interrupts the characters’ sleep, and in turn, their dreams. Good Brother delivered a suite of short, related video content for streaming platforms across the US.

Citi Bike | The liitle things

Citi Bike makes New York more accessible than ever, opening up a world of possibilities that residents and visitors might otherwise miss out on. They needed branded content that would drive home that message across a bunch of digital and social channels.

Regeneron | Mission video

Good Brother created the mission videos for Regeneron, the leading biotechnology company who’s using the power of science to bring new medicines to patients in need.

Reviews

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Video Production for Social Emotional Learning Program

“They’re really a pleasure to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2018 - July 2020
Project summary: 

Goodbrother produced video content for a social emotional learning program. Their services included designing the set, providing art and film teams, and then shooting and filming the videos.

The Reviewer
 
11-50 Employees
 
Brooklyn, New York
Sara LaHayne
CEO, Move This World
 
Verified
The Review
Feedback summary: 

Goodbrother excelled at bringing the client’s vision to life. Thorough and detail-oriented, the team communicated proactively and demonstrated creative problem-solving capabilities. They were committed to delivering a satisfactory product, leaving stakeholders keen on working with them again.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Move This World, a company that strengthens the mental, emotional, and social well-being of pre-K through 12th-grade students, teachers, administrators, and families.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We hired them to produce new video content for the upcoming school year.

SOLUTION

What was the scope of their involvement?

Goodbrother shot and filmed the videos that my team wrote. Each time we work with them, we provide a number of scripts that they shoot. The purpose of these videos is to help students identify, express, and manage their emotions every single day.

We did casting and scripting internally, and they helped design the set. They provided the art and film teams, and they ran production for four days for this last shoot. They set up the entire production, and then we handled all post-production.

What is the team composition?

We had three main points of contact. A digital producer on my team managed the project.

What is the status of this engagement?

We started working with them in April or May 2018, and we just did our last shoot with them in July 2020. However, I hope and intend to continue our work together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Goodbrother was thorough, attentive to detail, and creative in their problem-solving. They’re really a pleasure to work with.

How did Goodbrother perform from a project management standpoint?

They were really proactive in their communications. I wasn’t involved in the day-to-day, but I believe they communicated over Zoom, email, calls and texting, Google Hangouts, and screen sharing platforms. 

What did you find most impressive about them?

I love the way that they want to see our vision come to life. They’re committed to creatively solving problems so that we’re happy with the final product.

Are there any areas they could improve?

No.

Any advice for potential customers?

Have clarity in what you want the outcome of the project to be and what your vision is. They’re really great collaborators and partners in helping you realize that vision.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for Advertising Agency

“They never dropped the ball. They delivered premium content; it was amazing.”

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2019 - Ongoing
Project summary: 

Goodbrother did everything from film to post-production for a design firm’s video campaign. They created five individual stories about employees and a 90-second anthem video complete with voiceover and music.

The Reviewer
 
11-50 Employees
 
New York, NY
JB
Head of Content, Design Firm
 
Verified
The Review
Feedback summary: 

The project has been well-received and the videos have been posted on the client’s social media and website. Goodbrother produced quality work that exceeded expectations. Always on their A-game, they dealt with challenges professionally and effectively.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of content at a design firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We needed an experienced partner for a video campaign.

SOLUTION

What was the scope of their involvement?

They helped with capturing, post-production, and everything soup-to-nuts, of a video campaign. 

There were five individual stories about the day of the employees at our client’s company. They also did an anthem video, lasting about 90 seconds, that showed all five stories in culmination with voiceover and music. Filming took place in New Jersey, New York, and London. 

The videos were published to the client’s website, and linked to YouTube and the client’s social media platforms. 

What is the team composition?

Kyle (Head of Production) is the main point of contact, but I also interact with Ethan (Executive Post Producer) and Jake (Executive Producer) a fair amount. There were several people working on the production team, including freelancers.

How did you come to work with Goodbrother?

I found them on Google, and they were referred by someone who had worked with them. They were local, and I really liked their list of directors and the work they had done.

How much have you invested with them?

We spent between $500,000–$750,000.

What is the status of this engagement?

We began working together around April – August 2019. That is when the first project wrapped up, but we are still working together. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The project was very good, and was well received. There was a lot of positive feedback, and the client wanted to turn the project into a video series. There is an average viewership which shows how long someone watches the video. It has done extremely well in comparison with other internal videos they deployed in recent years. 

How did Goodbrother perform from a project management standpoint?

Overall, they did well. There was some friction in the beginning due to expectations on the client’s part that they should never have been led to have. That mistake was made on our side. Some of the deadlines were soft, but overall, they met most of them. 

What did you find most impressive about them?

They’re very professional. They brought their A-game and stuck with it through all the frustrations and stressors. They never dropped the ball. They delivered premium content; it was amazing.

Are there any areas they could improve?

They can do a better job of making sure the agency partner is aligned on process, not making assumptions on film process. They also slightly under bid in wanting to get the project. 

Do you have any advice for potential customers?

Have a single point of contact to follow through on everything. It simplifies things.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There was some miscommunication about deadlines on the first project. It improved on the next project, though.
  • 4.5 Cost
    Value / within estimates
    Good cost for the money.
  • 4.5 Quality
    Service & deliverables
    Everything looked beautiful at the end of the day.
  • 5.0 NPS
    Willing to refer
    Definitely.

Film Series Production for Entertainment & Media Co

"They invested time, energy, and empathy into the subject matter, which was impressive."

Quality: 
5.0
Schedule: 
3.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
Confidential
 
Aug. - Dec. 2019
Project summary: 

Goodbrother managed full scale production of a four-episode long docu-style series to reach a target audience for an entertainment and media company. They created graphics and curated the series aesthetic.

The Reviewer
 
5,001-10,000 employees
 
Los Gatos, California
Manager, Entertainment & Media Co
 
Verified
The Review
Feedback summary: 

Goodbrother delivered a satisfying series that realized the project vision and exceeded performance expectations. The team was accessible and addressed challenges with effective solutions. They were affable and developed an impressive knowledge of the topic, which led to successful collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of a social channel that targets parents and family for an entertainment and media company that makes content for a streaming service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

I engaged Goodbrother to create a short-form video series with the intention of reaching parents, specifically mothers. The goal was to create a series that was relatable and provided helpful information to parents or future parents in an authentic and appealing format.

SOLUTION

What was the scope of their involvement?

Goodbrother did all preproduction, production, and postproduction for a four-episode video series that was intended for distribution on Facebook, Instagram, and YouTube. We came to them with a project vision and rough topics for each episode, which were 8–10 minutes long and featured a celebrity who is expecting her first child.

 Their team also provided creative direction for the final look and feel for each episode. They developed the creative and the graphics package, so illustrations and beats for each episode.

They sourced guests, so the episodes featured our talent talking to experts and fellow moms in a docu-style format. She talked about her pregnancy journey and answered common questions and explored myths and misconceptions.

What is the team composition?

I spoke with Ethan (Co-Founder & Creative Director) and Jake (Co-Founder & Executive Producer). I also talked with Kyle (Head of Production) and worked with Cody (Director). Rhys (Operations Manager) coordinated the project.

How did you come to work with Goodbrother?

We sourced production companies and a team member recommended Goodbrother. We took them and two other production agencies to the talent because she had some creative approval. Of the three, she felt that Goodbrother’s overall vibe and aesthetic was the best.

What is the status of this engagement?

We started talking with them in September 2019, and the project wrapped in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We definitely achieved our goal. Goodbrother went above and beyond to execute the vision. I was extremely happy with how the series turned out. We had a niche audience segment but the series overperformed our expectations by 10%–20%. The final product turned out really strong, so we would certainly use their services again.

How did Goodbrother perform from a project management standpoint?

It was a compressed timeline so there wasn’t time to be out of contact. They were communicative and responsive. Their team did everything that we asked of them. When challenges arose in post-production, their team went above and beyond to find a solution. They were just lovely humans and it was a great experience.

What did you find most impressive about them?

Goodbrother did incredible research to understand the subject matter. They essentially became experts on the topic, which wasn’t in their wheelhouse. I was impressed with the depth of research, care, and consideration that went into the topic. They invested time, energy, and empathy into the subject matter, which was impressive. It was impressive not just for a young production company but for any larger and more experienced production companies.

Are there any areas they could improve?

My only constructive feedback is that they’re a smaller production company. There were a few spots where I felt the process could’ve gone smoother as far as their own staffing or timelines.

Do you have any advice for potential customers?

I posed to them an aggressive timeline. If I were to do this again, I would try to have more time built in for preproduction and post-production. They’re artists and deliver high-quality content but that’s hard under an aggressive clock. You can have things done fast or you can have things done cheaply, but you can’t have both.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Video Production for Pharmaceutical Company

“They handled everything very professionally. From start to finish, it was a pleasure working with them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. - Dec. 2019
Project summary: 

Goodbrother handled all aspects of production and editing a comedic, creative video commercial for a pharmaceutical company. In addition to the 60-second product, they made smaller clips for social media.

The Reviewer
 
10,000+ Employees
 
London, United Kingdom
Creative Program Manager, Pharmaceutical Company
 
Verified
The Review
Feedback summary: 

Challenged with providing a disruptive creative concept that would break conventions, the Goodbrother team developed and refined a unique film. They brought a brilliant idea to life with high standards of production and post. Their dedication and flexibility made for great client confidence.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative program manager for a pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

Their deliverables formed part of a larger campaign. Using the research we previously conducted, Goodbrother produced video content for us.

SOLUTION

What was the scope of their involvement?

They produced a video commercial. Based on audience data we had previously arrived at, we knew we needed to target night time sufferers of dry mouth symptoms. They handled all aspects of creating the video: Creative concept, pre-production, production, and post-production. In addition to the main 60 second film, they also created a series of bite-sized commercials for social media advertising.

What is the team composition?

They’re a relatively small company. We met many of their great team and worked directly with the Brothers. We needed to be agile and be close to the production process. Goodbrother were hands-on and fitted the bill perfectly.

How did you come to work with Goodbrother?

I researched many agencies on the East Coast and New York area. Goodbrother stood out for me and I was very impressed with their past work. I was also specifically looking for a team that demonstrated a passion for, and hands-on knowledge of film production.

What is the status of this engagement?

We worked with Goodbrother from October to December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a great connection from day one and could trust in what they were doing. We deliberately wanted to produce something disruptive. They surprised and delighted us by leveraging comedy to create something unconventional. Working to our requirements, they brought real creative energy to the project. The deliverables surpassed our expectations. I can’t recommend them highly enough. 

How did Goodbrother perform from a project management standpoint?

We communicated primarily through phone and email. They proved themselves to be amiable, dedicated, and genuine people. All communication was prompt. Because they’re a smaller team, we could make snappier decisions, which worked for our tight timeline. They weren’t dissuaded by the deadline and remained balanced, calm, and realistic.

What did you find most impressive about them?

Everything they delivered was exceptional. There were no dramas. They handled everything very professionally. From start to finish, it was a pleasure working with them.

Are there any areas they could improve?

Give them plenty of notice, so they can prepare to handle your schedule and deadlines.

5.0
Overall Score It’s been a great experience working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There’s always operational glitches, but we still hit the deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d recommend them to those in similar situations as me.

Video Production for Wedding Media Company

"Right from the start, Goodbrother provided us with a highly professional and personalized experience."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Nov. 2018
Project summary: 

Goodbrother managed full-scale production of four videos to support a marketing campaign for a wedding brand. The team directed interviews and edited the content for digital and social media channels.

The Reviewer
 
501-1,000 Employees
 
New York, New York
Brand Manager, Wedding Media Company
 
Verified
The Review
Feedback summary: 

Goodbrother delivered videos to the satisfaction of internal stakeholders. The team was straightforward and managed the project well, exceeding expectations throughout production to ensure filming ran smoothly. They invested time to understand the company, which led to a successful collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand manager of a leading wedding and registry brand in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We had them produce four videos for a brand marketing campaign.

SOLUTION

What was the scope of their involvement?

Goodbrother helped us with the production and editing of videos for our brand campaign. Each video featured an influencer or celebrity talking about their wedding and the unique details that made it special and personalized. We interviewed influencers and celebrities on camera, with the full production and filming managed by Goodbrother. Together, we wrote a narrative focused on how interviewees put their own spin on classic wedding traditions such as vows and first dances.

The videos are available on our brand YouTube channel and Instagram. From now through early January, we’ll be rolling out the content on Instagram, Facebook, and Twitter. The videos will also be available across the channels of the influencers and celebrities featured in the videos.

What is the team composition?

Leading up to the shoot, we had three main points of contact: Jake (Co-Founder and EP, Goodbrother), Ethan (Co-Founder and Creative Director, Goodbrother), and Kyle (Head of Production, Goodbrother). On the day of the shoot, they had a crew of about eight people on site with us.

How did you come to work with Goodbrother?

While we have an in-house video team, this was a production that we needed to outsource. We found them by scouring the web. We vetted a few different video agencies and held interview calls. We looked at their past work, took into consideration their level of expertise, communications leading up to our interview, and felt the best about everything Goodbrother was able to provide. Their team was professional from our first point of interaction all the way through until the final product was delivered. 

How much have you invested with them?

The project cost between $50,000–$60,000.

What is the status of this engagement?

We began working with Goodbrother in May 2018 and finished the videos in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Internally, everyone has been excited about the videos. Since we just released them online, we don’t have any metrics yet.

How did Goodbrother perform from a project management standpoint?

They were exceptional project managers. Their team went above and beyond what we even expected in terms of the process leading up to the day of filming. Goodbrother was a great partner for this project.

What did you find most impressive about them?

Their team had done their research on our company well. Right from the start, Goodbrother provided us with a highly professional and personalized experience. They were excellent co-collaborators. They asked the right questions to give us a proposal that was in budget. Their team was also transparent about everything they could provide for that budget.

Are there any areas they could improve?

I loved working with them. Goodbrother was great.

Do you have any advice for potential customers?

I would give them a try. They were super professional and produced amazing content for us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Video Production for a Biotech Company

“Their level of artistry makes them stand out from the competition.”

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May - Dec. 2018
Project summary: 

Goodbrother produced a long-form video and two short-form videos using a combination of live action and animation. They used sliding cameras and other high-quality technology to capture the video.

The Reviewer
 
5,001-10,000 Employees
 
Tarrytown, New York
Senior Manager, Biotech Company
 
Verified
The Review
Feedback summary: 

Goodbrother successfully delivered videos that impressed key stakeholders and stood out among the market competition. They’re now used at meetings, for conferences, and across digital and social channels. A helpful team, Goodbrother offered effective problem-solving and communication skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager for a biotech company. We make medicine for various diseases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We needed to tell our story to reflect where we are now. Our videos talked about our mission, approach, accomplishments thus far, and end goals but they were outdated. We needed them to be refreshed, and we wanted an interesting new way to tell our story to set us apart from the competition.

SOLUTION

What was the scope of their involvement?

They did a longer form video, and we ended up with two shorter form videos. The longer form video had a combination of live action and animation, and the animation helped tell our story throughout the video. We do a lot here, from early research all the way to commercialization. Given that the length of the video was under five minutes, the animation helped to connect it all. 

They worked closely with me and with the animator to find a nice balance between explaining the science at a high-level and keeping the abstract general and not overly detailed. It was tricky, but they did a nice job of making that work. 

The short form videos, which were 30 seconds long, were both live-action films. They were two different versions with one being emotional and the other being more descriptive cuts of the longer form video.

Because of the regulatory environment, we had to be heavily involved in the development of the script. We also developed interview questions, so we got a combination of scripted videos and more natural videos as well. By mixing those and selecting the parts that worked the best, we ended up with a nice combination. It was helpful to have their perspective of what made sense for flow and making sure it was approachable for a general audience.

What is the team composition?

We worked with three people from their team. Their producer was our go-to person overall. One of the co-founders was our contact on the business side, and the other was our stylistic, video go-to person.

How did you come to work with Goodbrother?

We researched online. I didn’t want one of our usual video vendors who does biotech/pharma all the time because I didn’t want to look like another biotech/pharmaceutical company. I loved Goodbrother’s examples on their website.

What is the status of this engagement?

We worked with them from May–December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re using both the long-form and short-form videos, and the pick-up has been great. The short-form, emotional one is on all the internal screens across all seven of our office locations, which is awesome. They’re already being used at meetings and conferences. It’s nice that we’ve seen an immediate pick-up of these videos, which is a huge success for me. Overall, in seeing the final product, the feedback we received was incredibly positive.

How did Goodbrother perform from a project management standpoint?

Goodbrother had never worked with anyone in health, medicine, or science before, so they brought a fresh perspective on how to pull together a story about how we work. In some ways, it was good that they didn’t have previous health or pharma experience because it helped me step out of that bubble and think about how to tell our story for a wider audience. It made sense and it drew people in, regardless of their background.

They were good at communicating updates with me and adjusting to feedback. In a couple of instances, we talked through feedback we’d received from senior management, and they helped figure out the best way to address it. For instance, during filming, when we received negative feedback from a senior person at the company about how a member of the crew communicated having to momentarily block the area, they heard my concerns and immediately made adjustments. They wanted to make sure they made a good impression. While there was a hiccup, they responded well to the problem, and I appreciated that. During editing and review, when a senior reviewer asked for imagery we hadn’t captured on video, they came up with other ways to incorporate it in.

What did you find most impressive about them?

Their level of artistry makes them stand out from the competition. The technology they brought with them was far better than the other film crews I’ve had onsite. The interviewees were impressed with their sliding cameras. Overall, they had high-quality technology that resulted in beautiful videos.

Are there any areas they could improve?

They could improve on communication about any timeline adjustments. If it’s going to take longer, or if they need more time, they need to flag that ahead of time. They improved at this during the project. Being realistic about timelines, adjusting as we go, and keeping an open flow of communication would help.

Do you have any advice for potential customers?

It’s helpful to have in-person meetings ahead of time and to talk through where you’re planning to film and the logistics around that, and make sure that their team fully communicates with everyone they are hiring. Everyone needs to be aligned on expectations and how the day will flow.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    I passed along their contact info to one of my co-workers who is going to hire them.

Video Production Partner for Distillery

"They’re excellent and I can’t imagine working the way we do with anyone else."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2014 - Ongoing
Project summary: 

Goodbrother is a brand video production partner. Services include on-site filming and local talent scouting. A recent project ran one week with the team delivering the final video and additional shorter cuts.

The Reviewer
 
11-50 Employees
 
Louisville Metro Area
Director of Marketing, Distillery
 
Verified
The Review
Feedback summary: 

The videos are effective messaging tools for over 50 international markets. Goodbrother is an upfront and communicative partner. They ensure timely deliveries and compliance with budget constraints. Customers can expect them to produce quality work with minimal oversight.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing for a distillery and its parent company, which sells a variety of small brands in over 50 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

Initially, we hired Goodbrother to help us beautify and modernize our digital assets and website. The partnership then pivoted to brand video production. Given our smaller budget, we needed one video that could communicate our brand values and production process to a variety of stakeholders. For example, we use videos in staff training and meetings with importers. The video needed to be engaging and enjoyable to watch.

SOLUTION

What was the scope of their involvement?

Recently, Goodbrother flew down to Louisville and filmed a video at a large arts production facility. The video contained interviews with the master distiller, our company’s leadership, and other team members. We shot for a week and used different B-roll footage to make shorter cuts.

The team is our go-to video content partner because they keep raw footage and B-roll on file, which enables us to request new edits. Other recent deliverables include a set of educational videos for our facility tours.

What is the team composition?

We work with three people during shoots. They outsource local resources for lighting, grips, filming, etc.

How did you come to work with Goodbrother?

The distillery hired Goodbrother before I joined the company.

How much have you invested with them?

The total amount is hard to calculate given the length of the engagement. But we spent approximately $150,000 last year with the educational video project.

What is the status of this engagement?

We’ve partnered with Goodbrother for at least five years and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Video content has been our primary tool to introduce the brand to new consumers and trade partners. We use the footage in every one of our international markets.

This particular video communicated a slew of tricky production points while making the brand feel upscale. Our team leveraged the final product in presentations and the website. We loved the footage so much we still use it today.

How did Goodbrother perform from a project management standpoint?

Communication is clear and consistent—more so than on our side. For example, they’re honest whenever we make an unreasonable request. In those cases, Goodbrother identifies and suggests alternative solutions that comply with our internal timelines.

What did you find most impressive about them?

Goodbrother met our difficult change: create something that’s beautiful, engaging, and appealing for those familiar with our brand. The team nailed it because they intuitively understood our message and brought that to life. During production, the team has sourced local talent more successfully that we have for the shoots. Overall, they require minimal oversight and direction, which is critical to our relationship.

Are there any areas they could improve?

They’re excellent and I can’t imagine working the way we do with anyone else.

Do you have any advice for potential customers?

Customers should involve Goodbrother and educate them on their brand. The team will have creative suggestions as a result. No matter our reaction to their ideas, we’ve never regretted getting their input. They know what they’re doing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’re not great on our end with turnarounds, but Goodbrother always meets deadlines.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    Their work is consistently top notch.
  • 5.0 NPS
    Willing to refer

Video Production for Social/Emotional Learning Program

“…they were mindful of our needs and strove to improve the quality of the product.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May - June 2018
Project summary: 

Goodbrother developed about 50 five-minute videos that focus on helping students build core social-emotional competencies. These featured live-action footage, timed cutaway slides, and subtitles for key terms.

The Reviewer
 
11-50 Employees
 
New York City, New York
Bara Levitt
Program Director, Move This World
 
Verified
The Review
Feedback summary: 

Students and teachers alike received the videos warmly. Unlike previous green-screen methods, Goodbrother filmed on location in a school to give the videos a more realistic feel. The team was invested in the project cause, taking the time to guide internal stakeholders throughout the process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Jennifer Money (Partnerships Director): Move This World is a social emotional learning program for pre-K to grade 12 students and educators. Our program is designed to help students develop core competencies around social-emotional learning, building their self-awareness, self-management, social awareness, relationship, and responsible decision-making skills. By targeting these competencies, we create a safe, supportive environment where everyone in the school community can thrive. As the Partnerships Director, I oversee marketing and business development opportunities, highlighting our partners’ stories.

Bara Levitt (Program Director): I’m the Program Director, so I manage our relationships with our customers in addition to maintaining our platform. Each day, teachers go onto our platform to access various resources that help cultivate social-emotional skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

JM: We primarily deliver our curriculum through short videos that open and close the school day, which teachers can access to help students build social-emotional skills. About once a year, we shoot new videos for the upcoming semesters. We reached out to Goodbrother to produce this academic year’s set.

SOLUTION

What was the scope of their involvement?

BL: Goodbrother produced 45–50 videos, each averaging about five minutes in length. We provided the actors and scripts, and they shot the videos on location at a school using a single-camera setup. The videos include a live-action portion with 2–6 actors per frame, subtitles for key phrases, and cutaway slides that prompt students to answer questions. Each slide is timed to give students a chance to respond.

What is the team composition?

BL: Jennifer worked with a number of crew members during production. Outside of the shoot, I oversaw the post-production editing process, working mostly with 2–3 of their teammates.

How did you come to work with Goodbrother?

JM: We found them while researching local production houses in the New York City area. Goodbrother was a local company and we learned that they had done some on-site filming for schools. After conversing with them, we felt that they were the best fit.

What is the status of this engagement?

JM: Their work lasted from May–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BL: The videos are live on our platform, and the response has been good. The videos are clear and feature strong sound quality.

JM: This was actually the first time that we’d filmed within a school; previously we’d used green screen. Teachers and students both liked that the videos were on location because it seemed more authentic.

How did Goodbrother perform from a project management standpoint?

JM: Because no one on our team had a video production background, we weren’t completely knowledgeable about what goes into a shoot. Goodbrother understood this and did their best to accommodate us. They explained what we needed to get a high-quality product, which was really helpful.

What did you find most impressive about them?

BL: It was such a positive experience because they really cared about what we were doing from the start. Not only were they willing to work with us and explain the process, but they were also connected to our mission. When it came time to finalize the videos, they were mindful of our needs and strove to improve the quality of the product.

Are there any areas they could improve?

JM: We faced some challenges during post-production because we didn’t have certain items prepared upfront. Fortunately, we were able to mediate this, and they were helpful throughout.

Do you have any advice for potential customers?

BL: When considering working with them, ask questions to see how they’d approach the project. You’ll gain better insights into what’s possible and whether or not they’d be the right fit. It’s also a great way to get a sense of their expertise. They’ve been producing videos for a long time and have worked with a variety of clients; you should take advantage of their wealth of knowledge.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They completed everything within the discussed timeframe.
  • 5.0 Cost
    Value / within estimates
    They worked with us to meet our budget.
  • 5.0 Quality
    Service & deliverables
    We were very satisfied with their service and deliverables.
  • 5.0 NPS
    Willing to refer
    They were a pleasure to work with.

Promo Shoot for Television Network

“Their willingness to work through changes and communicate are their strong suits.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Mar. 2018
Project summary: 

Goodbrother organized and executed a television promo shoot. They selected the production crew and helped find a suitable filming location. Overall, they shot three promos for a single program.

The Reviewer
 
201-500 Employees
 
New York, New York
Project Manager, Television Network
 
Verified
The Review
Feedback summary: 

Goodbrother consists of talented individuals that can manage and shoot footage under strict timelines. While the fluidity of their scheduling could be improved, they produced excellent material that meets broadcast industry standards. Executive-level engagement streamlined a flexible project scope.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a project manager for a television network. I work on on-air promos and marketing projects for the channel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We hired them to produce a shoot for one of our upcoming shows.

SOLUTION

What was the scope of their involvement?

Our team came up with the shoot’s creative approach and then relied on Goodbrother to put together a team and accomplish the production. This included building the set, getting the lighting right, and laying out the schedule for the day. They also helped source the crew and the location. The shoot was segmented to include three separate pieces of a marketing campaign. As a result, Goodbrother had to essentially plan and execute three different productions for the same show.

What is the team composition?

We were in regular contact with four key people throughout the preproduction and planning stages. This included their producer, an assistant producer, and the two principals of the company. The production crew included around 20 people with all the grips, camera operators, lighting specialists, and production assistants.

How did you come to work with Goodbrother?

Some of my colleagues worked with Goodbrother previously, so we initially reached out to them and two other companies. After receiving their response to our RFP, we decided they’d be the best fit for the project.

How much have you invested with them?

We spent roughly between $100,000 and $150,000.

What is the status of this engagement?

We worked together from February–March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have top-notch people on their team and the final product’s quality and visuals are up to professional broadcast standards.

How did Goodbrother perform from a project management standpoint?

They were communicative and their producer was always available when we needed information. Goodbrother’s principals were also accessible and would answer calls when necessary. The project scope shifted multiple times, but they were willing to address our changes and deliver a successful project.

What did you find most impressive about them?

Their hands-on approach and level of craftsmanship make them unique. They bring in capable people that can deliver a high-quality product.

Are there any areas they could improve?

They could improve the scheduling of the actual production day to ensure everything gets finished on time.

Do you have any advice for potential customers?

Provide as much creative and logistical information as possible and Goodbrother will run with the project.

5.0
Overall Score Their willingness to work through changes and communicate are their strong suits.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re smart and cost-efficient.
  • 5.0 Quality
    Service & deliverables
    They did everything we asked and delivered useable footage.
  • 5.0 NPS
    Willing to refer
    We’d happily recommend them or work with them again.

Collateral Design for Youth-Focused Nonprofit

“What they created was great.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Apr. 2018
Project summary: 

Goodbrother created an interactive design to accompany a presentation for an at-risk youth nonprofit. Their design employed high-quality photographic images.

The Reviewer
 
51-200 Employees
 
New York, New York
Administration, Youth-Focused Nonprofit
 
Verified
The Review
Feedback summary: 

Goodbrother accommodated a short timeframe and produced the collateral needed to support the CEO’s report. Their work added high-quality visual imagery, making the report more impactful. They excelled in delivering cooperative and responsive communications and affordable pricing.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We believe in one-to-one mentoring for at-risk youth. We make someone available for kids going through life in the city, helping them on a day-to-day basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodbrother?

We needed help designing collateral for one of our bigger events. We wanted to see if we could create a video to accompany our CEO’s presentation.

SOLUTION

What was the scope of their involvement?

We had an idea when we approached them. Our biggest concern was whether the work could be executed given our budget, time constraints, and the specific scope of the work. The work Goodbrother produced was an interactive demonstration. The focus was to ensure that we had pictures that spoke to the scope of the presentation. We provided those, and we were told whether they were sufficient in terms of resolution.

What is the team composition?

We interacted with a single person from Goodbrother.

How did you come to work with Goodbrother?

They were referred to us by an organization we’re working with closely. We chose Goodbrother because of their price and their good relationship with that company.

How much have you invested with them?

The cost of the work was below $10,000.

What is the status of this engagement?

The work with Goodbrother took place in April 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Goodbrother was able to meet our needs, which was impressive, considering all that we were asking.

How did Goodbrother perform from a project management standpoint?

They were responsive and turned things over quickly.

What did you find most impressive about them?

I appreciated their response time and how willing they were to deliver on short notice. We needed to submit the presentation to our event venue within the hour. We still had changes to make, but they were able to make this work for us. This was very appreciated.

Do you have any advice for future clients of theirs?

As long as they are given clear and concise instructions, they will deliver whatever the client needs. They’re trustworthy and open to feedback and change requests. I have no complaints.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered right up to the last minute.
  • 5.0 Cost
    Value / within estimates
    We were happy with the price.
  • 5.0 Quality
    Service & deliverables
    What they created was great.
  • 4.0 NPS
    Willing to refer
    I would want to work with them at least one more time before referring them.
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Russell Brothers Company LLC
Status
Active
Jurisdiction of Formation
New York
Id
3902512
Date of Formation
Jan 21, 2010
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Apr 7, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
10
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
August 12, 2020