The Good Marketer

BACKGROUND

Please describe your company and your position there.

Career Accelerator helps talented young people from diverse backgrounds prepare for careers in the digital sector through employer support led by top digital firms. I run Career Accelerator as the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer, and what were your goals?

We were keen to promote our work to more LGBT+ young people to

1. build awareness of our services and
2. get them interested in signing up as mentees on our programme.

To do this we wanted to run a digital marketing campaign which is why we decided to work with The Good Marketer. Our goal was to increase visibility and engagement among LGBT+ youth for our work.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with lots of digital marketer companies but The Good Marketer came up on top due to their previous successful experience, enthusiasm, professional skills, lived experience and business acumen.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an onboarding call with The Good Marketer, we gave them access to our social media accounts, they planned the ads once they had a good idea what we were looking to do, they provided us with regularly updates and strategy tips and they are always on hand when we need support.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the CEO, had an account manager and had a point of contact in the finance team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have got 100+ mentees express an interest in joining our programme on the back of the work The Good Marketer had done. This has meant we can work with more corporates and get more revenue and grow our LGBT+ outreach arm of our business.

How effective was the workflow between your team and theirs?

The Good Marketer team is very professional, friendly, and helpful. I had only had good experiences with them.

What did you find most impressive or unique about this company?

They got to know the team, our mission, were very quick moving and target driven and always up for being flexible to help us achieve our best results.

Are there any areas for improvement or something they could have done differently?

All good.

BACKGROUND

Please describe your company and your position there.

I am the Venue Manager of Morden Hall wedding venue. Morden Hall is a well established Wedding Venue hosting approx 80 weddings per year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer?

We needed support with a social media advertising campaign to boost our number of bookings following the challenging 2 years with the pandemic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online at social media marketing companies and chose this one following a couple of phone calls and looking at the reviews.

Describe the project in detail and walk through the stages of the project.

After an initial meeting we discussed the best platforms to advertise on and went with Facebook and Instagram. The idea being we would then move to Google adverts in the future. We wanted to stick with two and utilize the budget better with a stronger presence. We then looked at the best images, tag lines and the audience to market to.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with one account manager. This made it a pleasant experience as Taran got to know the company and really understood the goal and what we wanted to achieve. It would not have been the same experience if I was passed on to different colleagues each week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We confirmed 5 new weddings from leads specifically gained from the target ad campaign. Total value being £44K.

How effective was the workflow between your team and theirs?

We met on a video call weekly/fortnightly depending on my own work schedule. I found this useful to understand the plan for the week ahead and what we wanted to achieve. It also gave us a chance to tweak the campaign e.g. we increased the spend as we approached and open day to gain more momentum in the lead up to an event.

What did you find most impressive or unique about this company?

I was impressed with the customer service skills and felt that my account manager generally cared about the business and making the campaign a success for us and not just for their business. They were very efficient and fast with communication and always kept me in the loop with the plan of action.

Are there any areas for improvement or something they could have done differently?

I was honestly very happy and impressed with the service I received from The Good Marketer. I would happily recommend them and would work with them again in the future.

BACKGROUND

Please describe your company and your position there.

I'm the co founder of an e-commerce brand, selling houseplants and pots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer, and what were your goals?

We required our ads scaling through both google and social media, plus we wanted our email marketing automated.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched a lot of agencies but found that we trusted and believed in Tom and his team. They are ambitious and they understood our business model, which was crucial in hiring them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We required our google ad account and social media ads scaling form a small initial spend. We also required Klaviyo integration and automation for email marketing. The strategy was to increase the ad spend and improve the overall ROAS.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two members of the team directly, Tom and Kat. We were also assisted by other members of the team but communication was through the two of them.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a 66% increase in our revenue.

How effective was the workflow between your team and theirs?

We had bi weekly meetings and email communication in between. Very effective and efficient communication. They would always answer additional questions as and when required.

What did you find most impressive or unique about this company?

We were impressed by how quickly they understood our business model. That was the most impressive thing, which angled them to draw up a marketing strategy to support it.

Are there any areas for improvement or something they could have done differently?

Overall, we were really happy with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of BAF Motorsport located in Wakefield, UK. We fabricate custom parts for cars.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Good Marketer?

I was looking for another way of advertising other than through organic strategies, and one of the things I found was through social media forums. I was spending a lot of time speaking with people on forums and making my own creatives and ad copy. However, I felt it would be better to invest the money in someone who was professional and familiar with what they were doing.

SOLUTION

What was the scope of their involvement?

The Good Marketer manages our social media marketing (SMM) efforts, including our Facebook and Instagram advertising campaigns. They help me improve my business, especially on how I sell and advertise. In fact, they’re running different ads to make sure they can choose which one is working the best.

Everything goes through David (Senior Paid Social Account Manager), and he sorts all the ad copies, ads, and expenditures. He also advises me on budget spending, what types of ads to use, and what copies to provide them. He basically advises me about everything and it is very helpful because it takes a lot of stress off of me.

What is the team composition?

In the beginning, I worked with Tom (Founder & Director), but right now I’m collaborating with David.

How did you come to work with The Good Marketer?

I searched on Google. I had actually used another company and was with them for three weeks, but I didn’t really like them. More importantly, I didn’t connect with them as well as I did with The Good Marketer.

How much have you invested in them?

We’ve spent less than $10,000.

What is the status of this engagement?

We began our partnership around February 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure The Good Marketer’s success based on sales and based on how well our ads are doing. They make sure that they do everything correctly, and they always do their own checks. They also advise me with other things in my business, which is something I didn’t expect from their service.

How did The Good Marketer perform from a project management standpoint?

Their workflow and communication skills are brilliant. I’ve never had anything to complain about. We usually communicate through Google Meet, phone calls, text messages, and emails.

What did you find most impressive about them?

Their customer services skills are impressive. They’ve never left us without a reply for more than a day. In fact, most of the time, David answers our calls immediately. If in case he can’t answer the call, he always messages to say he’ll call back soon. 

Do you have any advice for potential customers?

Give them a ring and speak to them about what you’re doing, and they’ll be able to advise you on what to do. They offer high-quality services, and if you’re looking to make more profit without investing a lot of time in advertising your products or business, work with their team.

BACKGROUND

Please describe your company and your position there.

Co-Founder of Digital Health Startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer?

We hired The Good Marketer for support in growing our audience through Facebook and Instagram Ads. The team also supported with material generation.

SOLUTION

How did you select this vendor?

The good feedback from others who have received support from the Good Marketer and their expertise within our space. They came across as very knowledgeable.

Describe the scope of their work in detail.

The team took some time understanding our businness, our goals to come up with a social media ad plan broken up into our target audiences and keywords. The team then made the creatives and worked on ad optimisation to enable us to reach our goal.

What was the team composition?

We worked closely with our account manager, Hannah with some input from Tom.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a stark increase (60+%) in the number of app downloads and many of our customers engaged with the creatives. Overall we were super pleased with the growth.

How effective was the workflow between your team and theirs?

We had weekly/fortnightly meetings with our project manager. We regularly communicated over email. We also received a monthly report breaking down the ad, ad spend, metrics. It was a slick process

What did you find most impressive about this company?

We were impressed with their commitment to learning about our business and target audiences. They were super creative in the way in which they could capture our audience's attention. Overall, they can offer a full service for all the marketing needs.

Is there any area for improvement or anything that could have been done differently?

We do use slack as our main communication system so maybe some integration into slack for communication would have been beneficial

BACKGROUND

Introduce your business and what you do there.

I’m the director of an online business. We sell home accessories, wall art prints, and frames through an online store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Good Marketer?

We needed help with our marketing, branding, and paid social media advertising efforts.

SOLUTION

What was the scope of their involvement?

The Good Marketer provides us with marketing advice and consulting services and handles our SEO and all of our paid advertisements across Facebook, Instagram, and Google. They’re responsible for launching and managing new campaigns every month.

Before we started working together, they took the initiative to research our company, brand, and competitors. They looked into our customer base, asked us specific questions to identify our needs and goals, and came up with keywords to use.

Aside from that, they also designed and developed our website based on an existing template. They developed and implemented new features into the site, such as dropdown menus, blog posts, and other plug-ins. We wanted our brand to be incorporated with every element on the website, which they did very well.

What is the team composition?

My main point of contact is Tom (Founder & Director), but we also work with a web developer and Tess (Senior Content Manager), who runs our email marketing campaigns.

How did you come to work with The Good Marketer?

I found The Good Marketer through online research. I went with them because I really liked the way they presented themselves and their company.

How much have you invested with them?

We’ve spent more than £30,000 (Approximately $40,000 USD) in total so far.

What is the status of this engagement?

We started working together in June 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with The Good Marketer, we’ve seen huge and steady growth in our business. We’ve had a big, natural boost in sales because of the pandemic, and they’ve managed to sustain that momentum — we’ve been jumping the ranks in Google through their SEO work, and we’re now on the first page for certain keywords.

How did The Good Marketer perform from a project management standpoint?

The Good Marketer has performed well in terms of project management — I never feel like I have to chase them for anything. We have weekly calls to catch up on our progress and we regularly communicate through email to discuss our plans.

We use Google Suite and Dropbox to share files and spreadsheets, and we communicate through Google Meet, phone calls, and email.

What did you find most impressive about them?

I’m really impressed with The Good Marketer’s genuine interest in helping us grow our business. They’re not just another vendor waiting for their payment at the end of each month — I can really tell that how target-driven they are and how committed they are to delivering results for our business.

Are there any areas they could improve?

I don’t think there’s anything The Good Marketer could improve on — I’ve been very happy with their services and I’ve really enjoyed working with them so far.

Do you have any advice for potential customers?

Trust the process. It can be difficult to hand over the reins to somebody else in such an important part of your business, but I really believe that The Good Marketer knows what they're doing.

BACKGROUND

Introduce your business and what you do there.

I am the director of The Camouflage Company. We make lifestyle storage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Good Marketer?

We were trying to get more web sales. We had been to a number of marketing companies, but they were totally hopeless. We have other things to do in the day and it is difficult for us to do all the marketing, so we hired The Good Marketer.

SOLUTION

What was the scope of their involvement?

Tom (Founder) helped us every step of the way, doing Facebook campaigns for us. He also supported us in a number of different endeavors including Google Ads, but it was the Facebook campaign that really helped.  

What is the team composition?

I am sure there were other people working there, but I only worked directly with Tom.

How did you come to work with The Good Marketer?

I was looking online when I came across The Good Marketer. I liked the whole feel of their company. Everything was very open, and it was this transparency that made me go further with them. We then had a meeting with them.

How much have you invested in them?

We spent less than $10,000.

What is the status of this engagement?

We started in 2019, and unfortunately, because of the Coronavirus pandemic, we had to stop everything. Since then, we’ve been doing our own marketing. The good thing about Tom is that he understands, and we’ve been talking to him about working together again when we can.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the four of five months that we worked with The Good Marketer, our sales tripled. We tracked Google analytics and sales. A lot of the sales were coming from the ads. Tom was a delight to work with and his ideas helped us.

How did The Good Marketer perform from a project management standpoint?

We met him monthly and he was always available on WhatsApp. We had our deadlines, and everything was sent to us in advance so we knew exactly what was going to go up. This meant that if text needed to be changed, we could do that in good time. 

All of that was well taken care of and we never had to follow up with him on that. I am totally happy with his work. He is constantly in contact and is never unavailable. Additionally, he tells you what is going on every step of the way which, for a company like ours, is very important. 

What did you find most impressive about them?

The transparency is something I find incredibly helpful with Tom. It is something I haven’t found with anybody else. You just never quite know where you are, but Tom was very helpful, and it worked. He was absolutely clear about what he was doing. 

Tom was interested in the company, and it was a pleasure to work with him because he was so transparent. He also had many ideas and was constantly talking and trying to keep ahead of the game. We will carry on provided everything works out alright. 

Are there any areas they could improve?

I honestly don’t have any suggestions because he was so involved and wanted to get it right. I can truly say I was very happy with his work.

Do you have any advice for potential customers?

Go for it because Tom will work alongside the company. Nothing is too much for him, and he will keep to his targets and timings. He is efficient and has a sense of humor, too, which I liked.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an e-commerce brand that sells wall-mounted plant pots.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer?

We needed help getting more sales. TGM helped us through Facebook and Instagram Ads + Google Ads/Google shopping.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected them by looking on Clutch. I liked that they specialised in digital marketing for small businesses like mine.

Describe the project in detail and walk through the stages of the project.

We went with their intermediate package which included both Facebook and Google ads. Tom made sure the onboarding process was smooth & personalised. They created ads and copy before sending them over to us for approval. They fully managed every part of the project, so we had very little to do!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with TOM, the founder, and Darryl, our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS increased from essentially 0 to over 2X. We expected under 1X due to starting off from scratch, so we were happily surprised.

How effective was the workflow between your team and theirs?

Very effective. We had bi-monthly meetings where they reported our insights and proposed actions to improve our ROAS.

What did you find most impressive or unique about this company?

Amazing communication.

Are there any areas for improvement or something they could have done differently?

Perhaps slightly better copy on the ads would have been great, but it was still acceptable.

BACKGROUND

Please describe your company and your position there.

We create Turkish marinades and sauces which we sell online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer, and what were your goals?

We wanted to start using digital advertising to increase brand awareness and sales to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing companies and spoke to a couple about the services they offer. Based on reviews and our conversations we decided to go with the Good Marketer.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we met and spoke about our brand, story and goals as a business. We then decided on a strategy and shared images/branding etc. We had regular meetings about the success of the advertising.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Tom initially and then had an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Total orders increased by 57% compared to the previous 3 months and total sales value increased by 50% compared to the previous 3 months.

How effective was the workflow between your team and theirs?

We had online meetings scheduled every 2 weeks and email updates of the campaigns.

What did you find most impressive or unique about this company?

They guided us through setting up google/facebook accounts that we did not already have.

Are there any areas for improvement or something they could have done differently?

-

BACKGROUND

Please describe your company and your position there.

Founder of Cobravest, an online trading educational community.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Good Marketer, and what were your goals?

To get my parking plan set up and start promoting the business through ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online for competitors and TGM was the best in terms of value and competencies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with setting out the goals and getting everything set up (FB, MailChimp, HotJar, etc). TGM then started working on some ad creatives and copies that they shared with me. Once these were approved, they set the ads live.

How many resources from the vendor's team worked with you, and what were their positions?

I have liaised with 3 people but I have heard there were at least another 2 working in the background.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ads were very successful in generating traffic and leads. I have grown my email list by around 700 people.

How effective was the workflow between your team and theirs?

We had cat-up calls every 2 weeks and constant emails throughout the weeks. Very effective in my opinion.

What did you find most impressive or unique about this company?

They're a one-stop-shop for anything marking-related. From designing the creatives to recording videos, helping with marketing email writing, etc. I was really impressed by their ability to always be ready with a new idea when something wasn't quite working out.

Are there any areas for improvement or something they could have done differently?

Nothing to add.