GOOD KIDS

BACKGROUND

Please describe your company and position.

I'm an executive at The Sojourn Company

Describe what your company does in a single sentence.

We are a boutique Soy Candle Company focuses on scents inspired by nature. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GOOD KIDS to accomplish?

• Boost brand visibility
• Establish a presence on social media
• Branding and Marketing strategy

SOLUTION

How did you find GOOD KIDS?

Referral

Why did you select GOOD KIDS over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Good Kids Creative Agency has successfully completed the brand and marketing strategy campaign for The Sojourn Company, delivering all planned elements of the scope of work. The comprehensive brand refresh and marketing implementation have established The Sojourn Company as a distinctive presence in the premium nature-scent candle market.

Completed Deliverables

Brand Strategy Implementation
Executed the full brand audit and competitive analysis
Implemented the refined brand positioning around nature-inspired experiences
Established and activated the new brand voice across all touchpoints
Successfully targeted identified customer personas with tailored messaging

Visual Identity Execution

Completed the visual identity refinement including logo optimization
Produced custom photography assets featuring products in natural settings
Implemented new packaging designs with enhanced storytelling elements
Created cohesive visual language across all brand touchpoints

Marketing Strategy Execution

Launched and managed the 12-month integrated marketing plan
Optimized channel strategy with particular success in direct-to-consumer sales
Executed seasonal campaigns aligned with product collections
Implemented content strategy across social media and email channels

Digital Presence Transformation

Completed website redesign with improved user experience
Optimized e-commerce functionality resulting in improved conversion rates
Implemented SEO strategy with targeted keywords showing positive ranking improvements
Established consistent social media presence with growing engagement metrics

Campaign Results

The collaboration between Good Kids Creative Agency and The Sojourn Company has successfully:

Established a distinctive brand identity in the premium candle market
Created a cohesive narrative connecting nature experiences with sensory enjoyment
Built a strong digital foundation for ongoing growth
Positioned The Sojourn Company for expansion into new markets and product categories

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales Growth

The partnership between Good Kids Creative Agency and The Sojourn Company delivered exceptional sales performance, transforming brand presence into tangible business results.

42% increase in direct-to-consumer sales within three months of campaign launch
28% growth in average order value, from $48 to $61.50
Successful expansion into retail locations throughout Ontario

Digital Engagement

The refreshed digital strategy significantly improved The Sojourn Company's online presence and customer interaction metrics across all platforms.

156% increase in website traffic with improved conversion rates
Email marketing open rates increased from 18% to 31%
Shopping cart abandonment decreased from 68% to 52%

Brand Resonance

The brand strategy work created a deeper emotional connection with customers, establishing The Sojourn Company as a distinctive voice in the premium candle market.

67% improvement in brand recall based on consumer surveys
Social media following growth of 215% across platforms

Product Success
The enhanced brand positioning directly translated to product performance, with special collections performing exceptionally well.

Limited edition "drop" sold out within 72 hours
34% of purchases came from repeat customers, up from 19% pre-campaign
Customer reviews improved 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely Delivery

Good Kids Creative Agency demonstrated exceptional project management throughout our partnership, consistently meeting or exceeding timeline expectations.

Completed all major milestones according to the original timeline
Delivered the brand strategy document two days ahead of schedule

Responsive Communication

The agency's communication approach ensured we always felt informed and valued throughout the project lifecycle.

Maintained weekly status meetings with detailed progress reports
Responded to all inquiries within 24 hours, often much faster

Adaptability

Good Kids Creative Agency showed remarkable flexibility in addressing our evolving needs and market conditions.

Quickly pivoted strategy when early data showed unexpected customer preferences
Accommodated our last-minute request to include an additional product line

Collaborative Approach

The agency truly functioned as an extension of our team, creating a seamless partnership that maximized results.

Conducted thorough onboarding to deeply understand our brand vision and constraints
Provided training to our internal staff to ensure sustainability of the strategies

What was your primary form of communication with GOOD KIDS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Good Kids Creative Agency was their remarkable ability to translate our nature-inspired ethos into a tangible brand experience that truly resonated with our customers. Their approach went far beyond typical marketing tactics, instead demonstrating a genuine understanding of the sensory connections our candles create.

Unlike other agencies we've worked with, Good Kids brought an authentic passion for our product category. They didn't just understand fragrances and home goods conceptually – they immersed themselves in our creative process, even participating in scent development sessions to fully grasp the emotional journey our products create.

Perhaps most distinctive was their talent for finding the authentic story within our brand that we couldn't articulate ourselves. They identified our unique position at the intersection of wellness, nature connection, and home design – a perspective that has fundamentally changed how we see our own company's future direction.

Are there any areas for improvement or something GOOD KIDS could have done differently?

While our partnership with Good Kids Creative Agency was overwhelmingly positive, there were a few areas where we identified opportunities for improvement.

Their onboarding process, though thorough, could have been more streamlined. The initial discovery phase involved multiple questionnaires with some redundant information gathering, which occasionally felt time-intensive for our small team.

We would have benefited from more structured knowledge transfer during the campaign handoff. While they provided training, a more comprehensive documentation package for our internal team would have eased the transition when we began managing some channels independently.

At times, their creative ambitions slightly exceeded our production capabilities, particularly with limited-edition packaging concepts that proved challenging for our manufacturing partners. Earlier involvement of our operations team in these discussions could have prevented some last-minute adjustments.

BACKGROUND

Please describe your company and your position there.

Marketing Manager at Unilever

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GOOD KIDS?

We contracted Good Kids deliver a dynamic marketing campaign for our Unilever Sales team culminating with a big event for our Quebec team. I was incredibly impressed with the creative approach the team at Good Kids took when we submitted our brief to them.

They had a solution that addressed every pain point we had and very creative ideas that lead our key messaging. For the final event in Montreal, they secured the PERFECT venue, planned every detail, from the catering, staffing, and entertainment.

We had some reservations with an agency of their size, but honestly they got it done better than agencies twice their size we've done work int he past. We couldn't have been happier.

What were your goals for this project?

The Good Kids agency created all the marketing materials for, and did all the planning that went into our sales conference.

SOLUTION

How did you select GOOD KIDS?

We looked at creative companies in the Toronto area before and Good Kids was recommend by a college. We had them pitch and hired them for a local project. They did a fantastic job on the local project that we offered them this provincial contract.

Describe the scope of their work in detail.

Concepts, budget management, drafting, venue sourcing, staffing, creative photography, merchandising, event production and execution

What was the team composition?

I worked directly with Cory as my connection. Their team is small but they do great work and do well with either project collaboration or direction.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everyone who attended the event gave us feedback that they did a great job.

How effective was the workflow between your team and theirs?

lines of communication were kept to three or four contacts so it was never messy. They're good at communicating their points effectively and clearly.

What did you find most impressive about this company?

What they're able to do on a budget. Other creatives tend to overcharge and under deliver. They were able to bring in added value on or even under budget in some cases

Are there any areas for improvement?

I wish we could do more projects with them!

BACKGROUND

Please describe your company and position.

I am the Associate Director of Reinsurance Group of America

Describe what your company does in a single sentence.

Reinsurance Group of America, Incorporated (NYSE: RGA) is a global industry leader specializing in life and health reinsurance and financial solutions that help clients effectively manage risk and optimize capital. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GOOD KIDS to accomplish?

• We needed a strategic advertising and marketing partner that could not only enhance our brand visibility but also develop targeted campaigns to educate and attract our ideal audience, including insurance providers.

SOLUTION

How did you find GOOD KIDS?

Clutch Site

Why did you select GOOD KIDS over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from GOOD KIDS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a leading player in the health reinsurance and financial solutions sector, we at Reinsurance Group of America faced numerous challenges in positioning our services effectively in a highly specialized and competitive market. We needed a strategic advertising and marketing partner that could not only enhance our brand visibility but also develop targeted campaigns to educate and attract our ideal audience, including insurance providers, financial institutions, and key decision-makers in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with GOOD KIDS delivered outstanding results, and the positive impact was evident across multiple areas of our business. Some of the most measurable outcomes include:  

- Increased Brand Awareness – Our company’s visibility in the market significantly improved, with higher engagement from key industry players.  
- Higher Website Traffic & Lead Generation– The targeted campaigns resulted in a substantial increase in inquiries and potential business opportunities.  
- Better Conversion Rates – Thanks to their refined messaging and advertising techniques, we saw a higher percentage of prospects converting into long-term clients.  
- Optimized Marketing Budget – Their data-driven approach ensured that every marketing dollar was used effectively, maximizing our ROI.  
- Stronger Online Presence– Through SEO and content marketing, our brand became more discoverable and credible in the digital space.  

The success of the engagement went beyond just numbers it positioned us as a trusted leader in the reinsurance sector, making it easier for potential clients to connect with us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GOOD KIDS exhibited exceptional project management skills, ensuring that our marketing campaigns were delivered on time, within budget, and with outstanding quality. Their project management strengths included:  

1. Structured Planning & Execution – From the initial strategy phase to final execution, every step was well-coordinated and transparent.  
2. Clear & Open Communication – We received regular progress updates, ensuring we were always informed and involved.  
3. Adherence to Timelines – Despite the complexity of our industry, all deliverables were met **without any delays.  
4. Flexibility & Adaptability – They were proactive in **adjusting campaign strategies** based on performance analytics.  

Their ability to blend structured project management with creative flexibility made them a fantastic partner to work with.  

What was your primary form of communication with GOOD KIDS?

Email or Messaging App

What did you find most impressive or unique about this company?

Several aspects of GOOD KIDS truly impressed us, making this collaboration one of the best marketing partnerships we’ve had:  

- Industry Knowledge & Expertise – Their understanding of financial services and health reinsurance helped them create campaigns that resonated with our audience.  
- Strategic & Analytical Approach – Every decision was backed by data, research, and performance metrics, ensuring maximum effectiveness.  
- Creative Excellence– Their marketing materials were not only visually stunning but also strategically crafted to drive engagement and action.  
- Commitment to ROI – They consistently focused on delivering measurable results, ensuring that our investment translated into real business growth.  

Their perfect balance of creativity, strategy, and execution set them apart from other marketing agencies we have worked with in the past.

Are there any areas for improvement or something GOOD KIDS could have done differently?

While their performance tracking and analytics were excellent, having even more predictive insights and strategic recommendations for future campaigns would further enhance their already strong offerings.  

However, this is a minor suggestion and does not diminish the exceptional quality of their work.