Mobile App Dev for AI-Based Marketing & Sales Solutions Co
- Mobile & App Marketing Mobile App Development UX/UI Design
- $10,000 to $49,999
- Jan. - May 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their ability to align their development process with our strategic goals was remarkable."
- Advertising & marketing
- Spain
- 1-10 Employees
- Online Review
- Verified
Goo Apps provided mobile app development and integration services for an AI-based marketing and sales solutions company. They integrated AI-driven marketing tools, conducted tests, and deployed the app.
The app increased user engagement by 40%, team productivity by 30%, and sales by 20%. The client also saw a 50% decrease in data entry errors and a 25% reduction in customer inquiry response times. Goo Apps tailored the app based on the client's needs and was vital in achieving business goals.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of an advertising & marketing company
Describe what your company does in a single sentence.
My company provides AI-based marketing and sales solutions for SMEs in the B2B sector
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Goo Apps to accomplish?
- Develop a user-friendly mobile app to streamline and automate our customer relationship management (CRM) processes.
- Integrate the app with our existing AI-driven marketing tools to enhance customer engagement and analytics.
- Ensure the app is scalable and can support future enhancements and integrations as our business grows.
SOLUTION
How did you find Goo Apps?
- Online Search
- Referral
- Clutch Site
Why did you select Goo Apps over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Goo Apps were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
GooApps was hired to develop a comprehensive mobile application aimed at enhancing our customer relationship management (CRM) processes. The scope of work included the following key deliverables:
- Requirements Gathering and Analysis:
- Conducted in-depth discussions to understand our business needs and objectives.
- Developed detailed project documentation outlining the app’s functionalities and user flow.
- Design and Prototyping:
- Created wireframes and prototypes for the app’s user interface.
- Conducted user experience (UX) testing to ensure an intuitive and user-friendly design.
- App Development:
- Developed the app using Flutter for a seamless cross-platform experience on both Android and iOS.
- Integrated the app with our existing AI-driven marketing tools to enhance customer engagement and analytics.
- Implemented key CRM functionalities, including customer data management, interaction tracking, and automated communication.
- Backend Development:
- Developed a robust backend infrastructure to support the app’s functionalities.
- Ensured secure data storage and processing to comply with industry standards.
- Testing and Quality Assurance:
- Conducted thorough testing, including functional, performance, and security testing, to ensure the app’s reliability and performance.
- Addressed and resolved any issues identified during testing.
- Deployment and Launch:
- Assisted with the app’s deployment on both the Google Play Store and Apple App Store.
- Provided support during the initial launch phase to address any immediate concerns or bugs.
- Training and Support:
- Provided training sessions for our team to ensure smooth adoption of the app.
- Offered ongoing technical support and maintenance to ensure the app’s continued performance and scalability.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- A 40% increase in user engagement due to the app's intuitive interface and seamless integration with our AI-driven marketing tools.
- Enhanced accuracy and completeness of customer data with a 50% reduction in data entry errors.
- A 30% increase in team productivity as a result of automated CRM processes and streamlined workflows.
- Achieved a 25% reduction in response times to customer inquiries, leading to higher customer satisfaction.
- A 20% increase in sales attributed to better tracking of customer interactions and improved follow-up processes.
- The app's scalable architecture has allowed us to add new features and integrations seamlessly, supporting future business growth.
- High adoption rate with 90% of our team using the app regularly within the first month of launch.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
- Timeliness: GooApps consistently met all project deadlines, delivering each phase of the project on time. They provided a detailed project timeline at the outset and adhered to it rigorously, ensuring that there were no delays.
- Communication: They maintained clear and open communication throughout the project. Regular progress updates were provided through weekly meetings and detailed reports, keeping us informed at every stage of development.
Their team was readily available to address any questions or concerns, responding promptly to our needs. - Flexibility and adaptability: GooApps showed great flexibility in accommodating changes and new requirements as the project evolved. They were proactive in suggesting improvements and implementing feedback efficiently.
They were quick to adapt to any unforeseen challenges, ensuring that the project stayed on track without compromising on quality. - Responsiveness: The team was highly responsive to our needs, whether it was during the initial planning stages or post-launch support. They were attentive to our feedback and made necessary adjustments promptly.
They provided dedicated support during the app’s launch phase, addressing any immediate issues swiftly and effectively. - Quality assurance: GooApps conducted thorough testing and quality assurance at every stage, ensuring that each deliverable met our high standards. Their attention to detail and commitment to quality were evident throughout the project.
What was your primary form of communication with Goo Apps?
Virtual Meeting
What did you find most impressive or unique about this company?
What impressed us most about GooApps was their unwavering commitment to understanding our specific business needs and delivering a tailored solution that exceeded our expectations. GooApps took the time to thoroughly understand our business model, objectives, and challenges.
Their ability to align their development process with our strategic goals was remarkable. They demonstrated a high level of innovation, integrating advanced AI-driven features into the app that significantly enhanced our CRM capabilities. Their forward-thinking approach ensured that the app was not only functional but also cutting-edge.
The transparency and clarity in their communication were exceptional. Regular updates, proactive feedback, and their willingness to listen to and implement our suggestions fostered a collaborative and productive partnership. GooApps’ meticulous attention to detail was evident in every aspect of the project, from design and development to testing and deployment. This ensured a high-quality end product that met all our requirements.
Their commitment didn’t end with the app’s launch. GooApps provided extensive post-launch support, ensuring the app's smooth operation and promptly addressing any issues that arose. They designed the app with scalability in mind, allowing for future enhancements and integrations as our business grows. This long-term vision was highly valuable to us.
Overall, GooApps' combination of a customer-centric approach, innovative solutions, exceptional communication, attention to detail, and robust post-launch support made them a standout partner.
Are there any areas for improvement or something Goo Apps could have done differently?
Our experience with GooApps was overwhelmingly positive. There are no significant areas for improvement that we encountered. GooApps consistently demonstrated exceptional professionalism, innovation, and dedication to delivering a high-quality product. Their commitment to understanding our needs and providing ongoing support ensured the success of our project. We are thoroughly satisfied with their performance and look forward to continuing our partnership.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"We are highly likely to recommend GooApps due to their exceptional performance throughout our project. Their professionalism, attention to detail, and innovative approach significantly exceeded our expectations. GooApps consistently delivered high-quality work on time and maintained excellent communication, making the entire process smooth and efficient.
