Reinventing mobile engagement

Mobile Marketing Solutions to Boost Sales & Productivity

All the capabilities and insights required to engage, manage and monitor your mobile customers in real-time, making it super easy and cost effective for entities of any size to grow their business.

Our technology powers targeted and secure mobile payments, promotions and experiences, transforming the way brands and merchants engage with consumers.

Products and Services

  • Digital Strategy
  • UX / UI Design
  • Mobile (iOS & Android) App Development
  • Customer Identity Management
  • SMS
  • Marketing Automation
  • Lead Generation
  • Debt Collection
  • Fan Engagement

Since 2008 organisations such as the Australian Securities Exchange, the Australian Broadcasting Corporation, Vodafone Australia, Cricket Australia, Parramatta Eels, Fantastic Furniture, Automotive Holdings Group and Origin Energy to name a few have all benefited from Gomeeki’s proprietary digital building block technologies to:

  • Increase Sales
  • Mobilise / Automate Business Processes
  • Reduce Costs
  • Enhance Customer Relationships.

Gomeeki’s operation is headquartered in Sydney Australia, with an additional service delivery & support team located in Bangkok, Thailand. Our fast growing team of 40+ passionate ‘builders’ are delivering first class service levels & support for business critical operations and leading consumer experiences

 
$25,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2008
Show all +
Sydney, Australia
headquarters
other locations
  • Bangkok
    Thailand

Portfolio

Key clients: 

Aussie Farmers Direct, Brisbane Broncos, Australian Securities Exchange (ASX), Health Partners, Get Wines Direct, Penguin Books, Australian Turf Club, Ladbrokes.

ASX iPhone App

Background

Now supporting over 450,000 downloads, The ASX app was launched in October 2010 and was one of the first business news applications to take advantage of the new features of the iPhone OS 3.0 allowing users to create customisable push stock alerts. The exponential growth and popularity of the application sees Gomeeki’s Ubiquity platform sending millions of push notifications each week to ASX customers whilst also supporting real-time analytical and user insight data.

Approach

Creative and UX design,

iOS app experience build

3rd party systems integration

ASX core back-end integration

QA testing

Ubiquity Experience Platform data management engine, automated marketing & analytics building blocks

Service delivery & support

Brisbane Broncos NRL

Background

Over the past six years the Broncos have been transforming the way they engage with fans, growing the largest social media footprint of any club in any sport in Australia.

Together with Gomeeki, the next step for The Broncos is to take fan engagement to the next level and to unlock new revenue streams, whilst harvesting deeper customer data and insights.

The Solution

FanTribe grows, engages and monetises communities to extend the reach of Sports Clubs via live play activities for fans and commercial partners.

A fusion of real and virtual worlds, FanTribe replaces the traditional loyalty card with a multi-dimensional platform, seamlessly integrating real-time gamification, social and rewards into a unified fan experience.

Powered by Gomeeki’s advanced customer engagement platform, Ubiquity, FanTribe is set to transform the business of Sport and Fan Engagement.

Australian Broadcasting Corporation

The Australian Broadcasting Corporation (ABC) is an Australian public broadcaster which provides television, radio and digital online services. It is funded by the Australian Federal Government and received AUD$858 million in 2009.

The ABC needed technical expertise to launch its new mobile services portfolio, aimed at extending audience reach within the mobile space. It was also essential that the mobile site and applications loaded quickly and provided a seamless user experience to its customers.

The ABC needed the advice of an expert mobile services provider with the scale and knowledge to produce a content-rich mobile service for a large audience. It therefore contracted Gomeeki to develop ABC Mobile (mobile website and selected applications for iOS, Android, BlackBerry and Java-based platforms).

Penguin Books

Penguin Group and Lantern publishing engaged Gomeeki as their digital partner to support the development of 3 universal iOS applications, for 3 of their high profile celebrity Chef authors, to be downloaded on iPhone, iPad and iPod Touch devices.

Aussie Farmers Direct Virtual Shopping Experience

In a ‘World First’ AisleOne completely re-imagines the online shopping experience, by throwing out all of the standard e-commerce conventions. AisleOne is a true virtual shop, optimised for touch-screen devices, that makes customers feel like they’re physically standing in a supermarket

Reviews

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App Development for Professional Rugby League

"We’ve gotten real ownership from their side, and they care about what’s being produced."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2013 - June 2017
Project summary: 

Gomeeki developed a loyalty program app for a rugby organization, designed for fan members to be rewarded with purchase points, as well as commercial engagement. Features include social commenting and newsfeed.

The Reviewer
 
51-200 Employees
 
Brisbane, Australia
Terry Reader
Chief Commercial Officer, Brisbane Broncos
 
Verified
The Review
Feedback summary: 

The success of the app has led to interest from other parties regarding its function and innovative features. Gomeeki supplied not only guidance for the in-house team but also passion for the project. Their professionalism and understanding of the industry puts them ahead of other developers.

BACKGROUND

Introduce your business and what you do there.

The Brisbane Broncos is a professional rugby-league club in Australia. I am the chief commercial officer of the organization, overseeing sponsorships, marketing, ticketing, merchandise, and digital communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gomeeki?

Our team has a big digital footprint in Australian sport, in terms of our site traffic and numbers on Facebook and other social media outlets. But our direct value could be higher. We wanted a partner that could provide us with a fan-engagement app to give us direct contact with our members, as well as facilitate direct commercial opportunities.

SOLUTION

What was the scope of their involvement?

Gomeeki developed our iOS and Android app in its entirety. I determined the strategy and scope of the project, and our digital manager handled this side in more detail.

They helped figure out how our loyalty program could be linked to a points system. We wanted a social community on the app, allowing users to post comments and have access to a daily newsfeed.

The app features a loyalty scheme that rewards members for their interactions. They can buy tokens to unlock elements and receive points for purchases.

What is the team composition?

I worked with Shaun [CEO, Gomeeki].

How did you come to work with Gomeeki?

In Australia, the Brisbane Broncos is one of the biggest football teams. I had many companies approach me about digital work that could potentially make our club a lot of money. The NRL [National Rugby League] has rules about what we can and can’t do, and I’ve had meetings with different companies about how we could commercialize, see direct revenues from our numbers. I'd seen what Gomeeki had done for another club at a basic level. They had a model I believed in and considered to be the best way forward. We started to look at how we could work together and bring it to life.

What is the status of this engagement?

We started working with Gomeeki in June 2013. The app was launched in June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We learned a lot in the first six months after launching the app. The biggest thing we’ve gotten out of this is that some of the work and technology we’ve put together (including the loyalty system) is being considered by the NRL for their own app. There are other companies interested in buying what we’ve produced as well. From this point of view, it’s definitely been a success. We still have a great deal of work to do and are bringing in new clubs, thanks to the value it offers: having a link to fans and engagement on regular basis.

How did Gomeeki perform from a project management standpoint?

Unlike making a website or a generic app, we were building something that hadn’t existed before: a unique sports-engagement and loyalty program. Considering we weren’t making a cookie-cutter app, the management process has been very successful. Gomeeki is a professional team, and they put in a lot of time and resources to make sure we got the app to where we wanted it.

What did you find most impressive about them?

Shaun’s approach to things. He is the boss but remains involved in everything they're doing. We’ve gotten real ownership from their side, and they care about what’s being produced.

Are there any areas they could improve?

The digital world operates 24/7, and we constantly need new and exciting content, which requires staff. It's has been our biggest lesson from the process. It’s not really about Gomeeki, but rather a general consideration about how the digital world works.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Anything that went wrong was probably more of an issue with the club.
  • 5.0 Cost
    Value / within estimates
    Based on the quality we got for our money.
  • 4.5 Quality
    Service & deliverables
    Certain things could've been done better, but they delivered everything and exceeded expectations.
  • 5.0 NPS
    Willing to refer
    I've introduced them to other clubs and to our league.

App Development for Online Food Delivery Business

“They understood and improved our concept and they had a solid plan to execute it.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2012 - Ongoing
Project summary: 

Gomeeki designed, coded, and built an iOS and later Android application for a retailer, creating an innovative and original way to list products and process payments in a simpler, more user-friendly manner.

The Reviewer
 
1001-5000 Employees
 
Melbourne, Australia
Owner, Aussie Farmers Direct
 
Verified
The Review
Feedback summary: 

The completed apps have a market size that is over 20% higher than the web or mobile sites. The geographically diverse team is excellent, maintaining good communication and project management despite the distances between members. They are personable, responsive, and helpful at all times.

BACKGROUND

Introduce your business and what you do there.

They've done work for two of my companies. One of them is an online food business known as Aussie Farmers Direct. We deliver fresh food to people's doors after they've ordered it on the internet. The other business is called Get Wines Direct. It sells wines and delivers it online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gomeeki?

Shopping for groceries on an app is not an easy thing to do. The large SKU [stock keeping unit] range means it’s not a pleasant experience. I went to Gomeeki with the idea to create something completely different and they took on the challenge.

SOLUTION

What was the scope of their involvement?

I came up with the concepts and went to them with the idea. It's never been done before. We took the time to storyboard and sketch out how it would look. We wireframed it and worked out the key components of technology, a lot of which were around image compression and the ability to display things quickly for a good user experience. We made a full working mock-up without it leading into any of our backend systems to make sure we were happy.

We created the various API to link input, so they could supply the physical products and link their quantities. There's a link to allow payment processing.

The first version we did was all on iOS. I couldn't tell you about the backend algorithms that they used to drive the suggested selling components. They invented the graphics rendering tools themselves. They then re-coded it because they had built the first version 3 years previously. They reskinned it in Swift, and we did an Android version too.

What is the team dynamic?

I deal with Shaun Dobbin [Co-founder and CEO, Gomeeki]. My team dealt with others more who were also really good. I worked closely with their team based in Manila.

How did you come to work with Gomeeki?

I found them at an award's ceremony. We interviewed 5 different app companies that we put to tender. We had an internal team of about 14 people. I also own a software company in Denver, so we had a few options. 

However, their presentation was far above everybody else's. They understood and improved our concept and they had a solid plan to execute it. Their pricing was fairly reasonable; they weren't the cheapest, but they weren't the most expensive.

How much have you invested with them?

I've spent over $1 million.

What is the status of this engagement?

I've been working with them for 4 to 5 years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app's market size is up about 23% on the standard desktop or mobile experience.

How did Gomeeki perform from a project management standpoint?

They were excellent. We had biweekly calls to see where we were at. They used project management software so we could see all the items. They'd push it to us for testing and we'd push it back with any problems or issues. It was pretty seamless. They had a team working in 2 countries, we had a team working in 3 countries, so there were 5 countries involved.

What did you find most impressive about them?

They aren’t too big that they’ve lost that personal touch. There's a lot of teams out there that will come and show you their services without telling you if they can build it for you. You never meet the sales guys again, and they're the ones that made all the promises. They stood by the whole thing from start to finish to make sure it was done. 

He had many other clients that he was managing at the time, but there was nothing that was ever too small or too big. I could always ring them, and they'd answer the phone. Whenever we've had problems with the app, they've responded quickly, fixed it straight away or pushed an iOS update accordingly. They're just a very good company to work with.

Are there any areas they could improve?

They've been awesome to deal with, and that’s why I've had a relationship with them for over 5 years. I can't tell you anything they could improve on.

5.0
Overall Score There were a lot of challenges that needed to be overcome, and they did it without blinking an eye.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We were very aggressive with our timelines and they got very close to them.
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    We had outstanding results. They delivered exactly what we asked for.
  • 5.0 NPS
    Willing to refer
    I have recommended them to other companies.