How did you select this vendor?
Multiple vendor sourcing was initiated, and Goldstein Media proposal met the demands of our specifications.
Describe the project and the services they provided in detail.
Got up close and personal with the company to need principals and understand the business. GMj associates critiqued the media currently in use. They submitted a proposal to identify what they determined to be critical steps to upgrade our positioning.
After review and discussions, the GM plan was initiated. Proposals were presented, discussed, revised, reviewed again...and again to make certain all copy was crystallized and clearly defined; final copy addressed the potential needs of our potential market and created a clear and common message through all forums.
What was the team composition?
GM had principal, Seth Goldstein, and two other team members to assist - graphic designer and social media analyst.