Goldrock Creative

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales for a company that is somewhat like a private equity firm. We deal with the aggregate side of the construction industry, connected to rail terminal distribution sites. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goldrock Creative?

We were trying to create a website. Our existing website was connected to a former organization, and we’d renamed and rebranded the company.

SOLUTION

What was the scope of their involvement?

Goldrock Creative built out our web platform and did a lot of the creative. They also provided advice to ensure we were using the right structure. They helped with some content. In general, they did a lot of the technical and backend work, as well as the design, creative, and implementation.

What is the team composition?

We just worked with Colin (Co-Founder & Creative Director). 

How did you come to work with Goldrock Creative?

Our leadership found Goldrock Creative prior to my coming onto the organization in January 2020.

How much have you invested with them?

The cost was north of $15,000.

What is the status of this engagement?

I don’t know when Goldrock Creative was brought on, but I got introduced to them in January or February 2020. Nothing had been done prior to that. The website went live in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website has definitely been a positive thing for our company. We’ve been in business for roughly five years, and the existing site really pointed to an organization that was not necessarily what the company is doing today. Our founder had used the website to promote some of the energy sector work that was being done through another arm of the company, so we didn’t have a good platform to point anyone to.

What Colin helped us create is unique to our company. Over the last 60–90 days, we’ve been able to close the loop on having a website that actually tells the story of our business. We’re adding the website to our business cards and everything that goes outbound. The ability to point someone to our website to learn more about our company is good. 

How did Goldrock Creative perform from a project management standpoint?

They did a really good job. They kept us on task and had good structure. It was just myself and another internal counterpart working with Colin, and he was very responsive and accessible. He had a nice plan, and whenever we ran into roadblocks, he provided good advice and clarity. We did most of the project management in a Google Doc. 

What did you find most impressive about them?

Colin’s timing, energy, accessibility, and commitment to the project stood out. We were up against some tough deadlines, and he worked weekends and evenings to try to deliver on time. The mid-July rollout was well-ahead of the timetable he was anticipating, but he was flexible. They were as vested in getting the project done on time as we were.

Are there any areas they could improve?

At times, the Google Doc got a little confusing as to when it was updated and whether the updates got into the live site. I think that’s the only thing I’d say, and we were able to work through it because we just had a couple of people working on the project, so we were very close to it. However, a process for making sure that the updates to either the Google site or communication to Colin actually got published to the live site would’ve been helpful. We had a little back-and-forth every time there was an update just to make sure all of the updates got in.

Any advice for potential customers?

I’d recommend constant communication to make sure the project keeps the momentum. During the heat of the project, when things were moving very quickly, we had standing conference calls every Tuesday and Thursday to check-in.

BACKGROUND

Please describe your company and your position there.

I am a solo practitioner running my law firm specializing in appellate criminal defense.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goldrock Creative?

I hired Colin with Goldrock to design and develop my firm website.

What were your goals for this project?

To design and develop a state-of-the-art firm website. The mission was to offer an attractive, informative and easy to use format.

SOLUTION

How did you select this vendor?

Goldrock offered the latest in presentation and had substantial experience designing and developing successful sites for other law firms.

Describe the project in detail.

The scope included a start to finish project. Colin was super helpful guiding me through the entire process (concept, strategy, design, development, support) and included me in all areas. It was nice that he wanted to know my input/ideas and worked with me on all facets. His opinions and ideas were great and his experience and background ensured a terrific final result.

What was the team composition?

Colin with Goldrock was on the project from start to finish and, as indicated, collaborated with me on all facets of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall traffic has been great and those visiting often comment on the incredibly nice website, full of helpful information and ease of use.

How effective was the workflow between your team and theirs?

Goldrock was excellent. Colin managed the project like the pro that he is.

What did you find most impressive about this company?

Goldrock brought the latest methodology, concepts, and technical know-how to the project.

Are there any areas for improvement?

None!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Guarantee Construction Group. We specialize in roofing, gutters, and exteriors in Denver, Colorado.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goldrock Creative?

We wanted to increase our online presence. We needed a partner to redo our website, improve social media engagement, and increase client reviews.

SOLUTION

What was the scope of their involvement?

Goldrock Creative redesigned our existing website and directed digital marketing campaigns. Their team improved the UX to be more interactive, such as building our “contact us” button to link to our landing page more efficiently. Currently, their team is developing content for a video marketing campaign.

What is the team composition?

Our primary point of contact has been Colin (Co-Founder & Creative Director, Goldrock Creative), but we’ve worked with other teammates for video production.

How did you come to work with Goldrock Creative?

A colleague recommended them because Goldrock Creative did video work for him.

How much have you invested with them?

So far, we’ve spent around $15,000–$20,000 for their services.

What is the status of this engagement?

We began working together in June 2018, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve had nothing but positive feedback on the website Goldrock Creative built. Everybody has thought they did a great job. We’ve noticed increased traffic from the online marketing campaign, too; I don’t have exact numbers though.

How did Goldrock Creative perform from a project management standpoint?

We’ve communicated by text, call, and email—the team’s always responsive. They take direction and listen to what we’re looking for as an end result.

What did you find most impressive about them?

Their timeliness and professional manner set them apart. They’ve never had to push deadlines and everything has always been done well.

Are there any areas they could improve?

No, I don’t have any complaints.

Do you have any advice for potential customers?

Be as detailed and upfront as possible with what you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at Mulligan Breit McConnell, a criminal defense firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goldrock Creative?

We wanted to redesign our website to distinguish it among competitors’ sites in the criminal defense community. Neither myself nor my partners had the time to invest in this project. Additionally, we didn’t necessarily know what we wanted. To achieve this goal, Goldrock Creative needed to maximize SEO and create a fresh image for the site.

SOLUTION

What was the scope of their involvement?

As an existing law firm, we asked Goldrock Creative to build the site from scratch within the parameters of our brand. The team asked several questions to understand our needs and the site’s intended purpose; we envisioned a pared-down version. They then produced video and audio components; hours of footage resulted in a 30–40-second film clip and one-minute audio. They also supplied copy and design while our team provided content, such as attorney biographies. Goldrock Creative organized and curated the materials to keep it pared-down from the old site. The site launched after a total six-week development period.

Currently, Goldrock Creative is revamping the site to maximize its most beneficial components and increase our web presence. The structure will be the same, with the exception of new staff we’re incorporating on there. They recently shot new video and photography to maintain a fresh look.

What is the team composition?

They had two people working on our project.

How did you come to work with Goldrock Creative?

I know the creative director personally. We liked that Goldrock Creative hadn’t previously done a criminal defense firm site because we wanted a fresh perspective. In our community, sites look identical because everyone chooses between the same three or four design firms. Hiring them was an opportunity to do something outside the box.

How much have you invested with them?

We’ve spent around $20,000.

What is the status of this engagement?

We started working with them in June 2016 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site is dynamic and informative without being overwhelming. Since most of our business is referral- and verification-based, new clients routinely praise the site after they’ve used it to research the firm. The old site never received feedback – positive or negative. Furthermore, the design distinguished us as the prospective clients decided between competing attorneys. My partners and I personally receive compliments from clients at least once a month.

How did Goldrock Creative perform from a project management standpoint?

They did a remarkable executing a concept within the loose parameters we set. The website was a blank slate for innovative ideas, which likely made the project more challenging for them. Goldrock Creative did the designs with minimal interactions between teams, which suited our schedule and preferred workflow. They spent a lot of time getting everything right the first time around. The deliveries amazed us because they were exactly what we wanted.

What did you find most impressive about them?

In addition to having great artistic vision, the team spent a lot of time listening to us and figuring out the image we wanted to convey. This diligence helped Goldrock Creative deliver the perfect product.

Are there any areas they could improve?

No. I'm not one that's easy to dole out praise, but this team was actively engaged throughout the entire process. They had very quick turnarounds and created high value for cost.

Any advice for potential customers?

The time we devoted to discussing the frontend and then brainstorming the message was well-spent. Goldrock Creative successfully encapsulated our brand and design vision. Let them do their job, which includes asking several questions about the frontend to maximize results.

BACKGROUND

Please describe your company and your position there.

I am an artist doing art.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goldrock Creative?

I had Goldrock create an website devoted to my artwork.

What were your goals for this project?

I wanted to showcase my work, and have a visual reference, contact info, mailing list sign-up, etc. for potential clients.

SOLUTION

How did you select this vendor?

They provided a strong proposal, had a great bedside manner, didn't rush services provided, and were generally the best vendor I interviewed.

Describe the project and the services they provided in detail.

With my input, they designed a lovely website, with

What was the team composition?

I worked directly with one of the Goldrock team, who was assigned to and oversaw every aspect of the composition of the website.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It is too early to say, however so far I've received positive feedback about the look and functionality of my site.

How was project management arranged and how effective was it?

They were very easy going, and we operated with loose deadlines and a fluid approach to the whole project.

What did you find most impressive about this company?

The direct access and attention of one individual, as opposed to a team or indirect approach that sometimes accompanies, it was impressive.

Are there any areas for improvement?

None that I could find.