What evidence can you share that demonstrates the impact of the engagement?
The site is dynamic and informative without being overwhelming. Since most of our business is referral- and verification-based, new clients routinely praise the site after they’ve used it to research the firm. The old site never received feedback – positive or negative. Furthermore, the design distinguished us as the prospective clients decided between competing attorneys. My partners and I personally receive compliments from clients at least once a month.
How did Goldrock Creative perform from a project management standpoint?
They did a remarkable executing a concept within the loose parameters we set. The website was a blank slate for innovative ideas, which likely made the project more challenging for them. Goldrock Creative did the designs with minimal interactions between teams, which suited our schedule and preferred workflow. They spent a lot of time getting everything right the first time around. The deliveries amazed us because they were exactly what we wanted.
What did you find most impressive about them?
In addition to having great artistic vision, the team spent a lot of time listening to us and figuring out the image we wanted to convey. This diligence helped Goldrock Creative deliver the perfect product.
Are there any areas they could improve?
No. I'm not one that's easy to dole out praise, but this team was actively engaged throughout the entire process. They had very quick turnarounds and created high value for cost.
Any advice for potential customers?
The time we devoted to discussing the frontend and then brainstorming the message was well-spent. Goldrock Creative successfully encapsulated our brand and design vision. Let them do their job, which includes asking several questions about the frontend to maximize results.