What evidence can you share that demonstrates the impact of the engagement?
The new website has definitely been a positive thing for our company. We’ve been in business for roughly five years, and the existing site really pointed to an organization that was not necessarily what the company is doing today. Our founder had used the website to promote some of the energy sector work that was being done through another arm of the company, so we didn’t have a good platform to point anyone to.
What Colin helped us create is unique to our company. Over the last 60–90 days, we’ve been able to close the loop on having a website that actually tells the story of our business. We’re adding the website to our business cards and everything that goes outbound. The ability to point someone to our website to learn more about our company is good.
How did Goldrock Creative perform from a project management standpoint?
They did a really good job. They kept us on task and had good structure. It was just myself and another internal counterpart working with Colin, and he was very responsive and accessible. He had a nice plan, and whenever we ran into roadblocks, he provided good advice and clarity. We did most of the project management in a Google Doc.
What did you find most impressive about them?
Colin’s timing, energy, accessibility, and commitment to the project stood out. We were up against some tough deadlines, and he worked weekends and evenings to try to deliver on time. The mid-July rollout was well-ahead of the timetable he was anticipating, but he was flexible. They were as vested in getting the project done on time as we were.
Are there any areas they could improve?
At times, the Google Doc got a little confusing as to when it was updated and whether the updates got into the live site. I think that’s the only thing I’d say, and we were able to work through it because we just had a couple of people working on the project, so we were very close to it. However, a process for making sure that the updates to either the Google site or communication to Colin actually got published to the live site would’ve been helpful. We had a little back-and-forth every time there was an update just to make sure all of the updates got in.
Any advice for potential customers?
I’d recommend constant communication to make sure the project keeps the momentum. During the heat of the project, when things were moving very quickly, we had standing conference calls every Tuesday and Thursday to check-in.