Golden Markers

BACKGROUND

Please describe your company and position.

I am the Admin Department of National Academy of Schools

Describe what your company does in a single sentence.

We are a Delhi-based K–12 school focused on delivering quality education and holistic student development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Golden Markers to accomplish?

• Lead Generation

SOLUTION

How did you find Golden Markers?

Online Search

Why did you select Golden Markers over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Golden Markers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end digital marketing support focused on increasing school admissions and improving our online visibility among parents and students. The engagement began with understanding our academic offerings, target audience, admission cycle, and geographic focus.

Key deliverables included the creation and management of lead generation campaigns on Meta platforms (Facebook and Instagram), targeting parents of prospective students within specific age groups and locations. The agency handled campaign strategy, audience targeting, ad creatives, copywriting, and continuous optimization to improve lead quality and cost efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in both lead generation and overall digital engagement. We saw a consistent increase in qualified admission inquiries from parents within our target locations, along with a noticeable reduction in cost per lead compared to our previous campaigns.

Lead quality improved over time as campaign targeting and messaging were optimized, resulting in better follow-up conversations and higher parent interest in school visits and counseling sessions. We also experienced improved ad engagement rates and reach among our intended audience, helping strengthen our school’s online presence during the admission cycle.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was well-organized and professional. All deliverables were shared on time, and communication was clear throughout the engagement. They were responsive to our requirements, quick to make changes when needed, and proactive in suggesting improvements based on performance. Overall, the collaboration was smooth and reliable.

What was your primary form of communication with Golden Markers?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the quality of leads they delivered, along with their consistent support. The inquiries were relevant and well-targeted for our school, and the team was always available to guide us, address concerns, and optimize the campaigns to achieve better results. Their strong understanding of education marketing, high-quality lead delivery, and reliable support make them a dependable partner for schools and educational institutions.

Are there any areas for improvement or something Golden Markers could have done differently?

One area for improvement could be expanding their services beyond the education sector. While they are highly specialized and effective as an education marketing agency, offering solutions for additional industries could make them an even more versatile partner for businesses with broader needs.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of LinguaVista

Describe what your company does in a single sentence.

LinguaVista is an innovative language learning company that provides Mandarin, Spanish and other langauge courses to students and professionals across India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Golden Markers to accomplish?

• Increase student enrollments for our Mandarin and Spanish courses through paid campaigns

SOLUTION

How did you find Golden Markers?

ChatGpt

Why did you select Golden Markers over others?

They work for education sector only

How many teammates from Golden Markers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Golden Markers to run our paid advertising campaigns for Mandarin and Spanish courses. They handled everything from planning the campaigns, creating ads, managing them on Meta and Google, to tracking performance. They provided clear reports, suggested improvements, and kept optimizing the campaigns, which helped us reach the right audience and get real enrollments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Golden Markers’ campaigns, we saw a significant increase in course enrollments, with the number of inquiries and sign-ups growing steadily month over month. Our ads reached the right audience, the cost per lead decreased, and overall engagement on our campaigns improved noticeably. The results were clear, measurable, and directly contributed to growing our student base.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Golden Markers’ project management was excellent. They kept everything on schedule, provided regular updates, and were very responsive to our questions and requests. Whenever we needed changes or adjustments, they addressed them quickly and effectively, making the entire process smooth and easy to work with.

What was your primary form of communication with Golden Markers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we really appreciated about Golden Markers was how supportive and approachable their team was. They listened to our needs, gave practical advice, and stayed on top of everything. We always felt like they were genuinely invested in helping us succeed, not just running campaigns.

Are there any areas for improvement or something Golden Markers could have done differently?

There’s really very little we could suggest for improvement. If anything, we just wished we could have explored even more creative ideas together, but the team’s support, guidance, and responsiveness were outstanding throughout.