What was the scope of their involvement?
At the time, we had 2 separate applications, including one in the works, and one that had been launched. We approached Gold Development for help with the UI/UX design of both.
The project started around the middle of 2014, and the basic starting point was putting together wireframes for screens. Once we sourced a company, we reached out to them and set up a Skype call in order to have a conversation around the wireframes. They took a few days to digest the information we provided, then came back with a handful of options. We proceeded with a small trial project in which we asked Gold Development to design a couple screens.
Once we reviewed the result and approved it, we tried to attach that UI to our code. After this exercise, we came back to the company and asked them to complete the rest of the user interface based on our wireframes. Coding was handled internally, and Gold Development’s services were the same for both our applications.
We didn’t have an idea of what the fitness application logo would look like at the time, which is one of the things Gold Development helped us with. We were very pleased with the outcome of that. Even though the primary goal of the project was UI for iOS and Android apps, the company did a great job making sure the specifics of those platforms were accounted for from a usability standpoint. They also helped us with the design of our website, including putting together landing pages.
Our fitness application allows users to log in with an account and track their progress as they exercise. It captures all kinds of metrics, such as number of repetitions, weight, and number of laps or miles covered for either running or swimming (the application is agnostic in this regard). Tracking workout metrics is the first function, and the second one is heart-rate zone training methodology using heart rate monitors. The app advises users on how hard they should train during workouts at different points in time. There is also an ability to measure another health metric called HRV, or heart rate variability. The app tracks how quickly or slowly a user is recovering from workouts, which is an important aspect overlooked by many people.
There are features for tracking stats at a higher level of abstraction across the training course, including the ability to track fitness goals. If someone wants to lose weight, some of the things they can track through the application are their body-fat percentage, BMI, body shape, water percentage, and bone density.
The app tries to be a kind of virtual coach, and one of the challenges Gold Development helped us overcome was designing the UI for the use of a so-called character, or animated coach. The company helped us visualize this interaction aspect better.
What is the team dynamic?
As Gold Development went along, we had a number of conversations on email to make sure that they would deliver what we expected them to. The communication was smooth and without issue.
I know several people from their team were involved, including 2 designers.
How did you come to work with Gold Development?
I initially came across Gold Development on a freelancing platform almost 4 years ago, and at the time, we used different websites as well as connections. We chose them primarily because of a great review they’d received, and the direct relevance of what the company was doing compared to our needs.
One of the challenges we run into when trying to find a good UX designer is that companies claim to have great experiences in designing true mobile applications with high-quality user experience. However, when we start looking at their portfolio, we quickly realize what they meant by this claim was a flash-based website design, not a complex UX-driven mobile app. This was a challenge, and was what made Gold Development stand out in comparison to competitors.
How much have you invested with them?
The cost was between $5,000-$10,000.
What is the status of this engagement?
We started working with Gold Development in June 2014, and the project ended in February 2015.