Going Social

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Moosa Stadium

Describe what your company does in a single sentence.

Moosa Cricket Stadium’s management team took clever steps when nobody believed in it. We worked together, putting all our strength into leading Cricket and cricketers toward a bright future when everyone thought it was crazy. We work for decades facing challenges, put struggle, and joining the hardship to take it many steps ahead, but we never think to stop it. We can call ourselves successful when all American start loving Cricket as their priority sport.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Going Social to accomplish?

• To make our website and build our brand value on social media

SOLUTION

How did you find Going Social?

Referral

Why did you select Going Social over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Going Social were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sports are the most essential things to make you happy and healthy. Cricket is the passion for those who believe in themselves and love to play a team role in sports. Cricket is the passion as it’s the 2nd most popular game in the world that need a swing pusher to grow it as a base game in the United States. 
It could only be possible through a professional management team’s personal attention and leading hand. Moosa Cricket Stadium’s management team took clever steps when nobody believed in it. We worked together, putting all our strength into leading Cricket and cricketers toward a bright future when everyone thought it was crazy. 
We work for decades facing challenges, put struggle, and joining the hardship to take it many steps ahead, but we never think to stop it. We can call ourselves successful when all American start loving Cricket as their priority sport. 
We not only provide space to play Cricket but also offer services like teams can book this cricket stadium for their matches, people can join them to watch a cricket match by reserving their seats, you can watch live streaming by sitting at your comfortable or workplace, and matches highlights can also be provided to you. You can watch a live broadcast or a previous match video from our Youtube Channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic Surge: The project resulted in a substantial increase in website traffic, with a measurable uptick in both organic and referral traffic. This signifies the successful implementation of strategies to drive more visitors to the Going Social website. 
• Conversion Rate Optimization (CRO): A notable improvement in the conversion rate was achieved, showcasing the effectiveness of the project in optimizing the user experience and persuading visitors to take desired actions, such as making a purchase or filling out a contact form. 
• Lead Generation Growth: Going Social experienced a measurable increase in leads generated through various digital channels. This outcome underscores the success of lead generation campaigns and the ability to attract and capture the interest of potential clients. 
• Social Media Engagement Metrics: Significant improvements in social media engagement metrics, including likes, shares, comments, and overall interaction, were observed. This demonstrates the project's success in enhancing the company's social media presence and fostering a more engaged online community. 
• Return on Ad Spend (ROAS): The project delivered a positive return on ad spend, indicating that the digital advertising campaigns implemented by Going Social were effective in generating revenue. This metric is crucial in evaluating the efficiency of the advertising budget. 
• Search Engine Ranking Improvement: Going Social achieved higher rankings in search engine results for targeted keywords, leading to increased visibility and discoverability. Improved search engine rankings are a key indicator of success in organic search engine optimization efforts. 
• Customer Acquisition Cost (CAC) Reduction: The project contributed to a reduction in customer acquisition costs, highlighting the efficiency of the marketing strategies in acquiring new customers at a lower cost. This is crucial for maximizing the impact of the marketing budget. 
• Sales Pipeline Growth: The project positively influenced the growth of the sales pipeline, with measurable progress in moving leads through the various stages of the sales funnel. This indicates the success of the digital marketing efforts in nurturing leads and driving them towards conversion. 
• Brand Mentions and Sentiment Analysis: An increase in positive brand mentions and favorable sentiment across digital platforms demonstrated the project's impact on enhancing brand perception and reputation in the online space. 
• Email Marketing Effectiveness: Metrics such as open rates, click-through rates, and conversion rates for email campaigns showed improvement, indicating the success of email marketing initiatives in engaging and converting the target audience. 

These measurable outcomes collectively serve as indicators of the progress and success achieved by Going Social through the digital marketing project. They reflect the tangible impact of the strategies implemented in various facets of online marketing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They Were Brilliant in project management. yeah! They meet their commitments and deliver every item on time. And they were available 24/7.

What was your primary form of communication with Going Social?

Virtual Meeting

What did you find most impressive or unique about this company?

A comprehensive project plan outlines tasks, timelines, and dependencies. This plan serves as a roadmap for the team, providing clarity on milestones and deadlines.

Are there any areas for improvement or something Going Social could have done differently?

No! For me it was brilliant.