GoEdison

BACKGROUND

Please describe your company and your position there.

I am the owner of a general dental practice located in Highlands Ranch, CO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoEdison?

I purchased my office 5 years ago from a retiring dentist who had many loyal patients that had been with his practice for 25+ years. Within the past 5 years some of the existing patients had passed away or retired and moved away, we were losing patients and we wanted to attract new patients to our office. One of the particular challenges we are up against is that the area in which I practice is highly populated with dentists - we needed to stand out and get our name out there.

SOLUTION

How did you select this vendor?

I was referred to Go Edison by a friend - another general dentist - who works with them and spoke very highly of them.

Describe the scope of their work in detail.

After some initial meetings to determine what my practice was about and what we were looking to do, Go Edison began using both print and online ads to attract new patients to our office. My advertising budget wasn't huge, but they were very willing to work within it. They currently run our social medial marketing and come up with new and exciting ways to advertise my business each month. We meet via Zoom about once a month to discuss the results of the previous month and a plan for the next month.

What was the team composition?

I have worked with executives and team members on my project - Joel, Ashley, Tiffany, Taylor. Everyone is SO great to work with. When I am meeting with them, I feel like I am their only client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It didn't happen immediately (as I was advised from the beginning), but after working with Go Edison for over a year now, we have seen a DRAMATIC increase in the number of organic leads for new patients in our office. Seriously, so many that we are running out of room to accommodate them immediately and are now looking to expand our team / grow our practice. We went from wondering if we would get ANY new patients each month to feeling like we are drinking water from a fire hose.

How effective was the workflow between your team and theirs?

We have monthly meetings to discuss the results of the previous month, new marketing ideas, changes / challenges within the practice and a plan for the following month. Throughout each month I regularly exchange emails with members of my team and they are always so responsive...and so creative! They take action on my and their ideas, and their actions bring results.

What did you find most impressive about this company?

I'm impressed about how much they know about not just advertising, but advertising for the dental industry specifically. They obviously take the time to learn specifics about each industry they work with. I had worked with other marketing companies before Go Edison and was underwhelmed. I had spent a lot of money and had not seen results.

I was frustrated and skeptical about what marketing could do for my business. I expressed this to Joel when I first met with him and he promised me that if I stuck with Go Edison he would change my mind about how effective marketing can be. He was right!

Is there any area for improvement or anything that could have been done differently?

If there is an area in which the Go Edison team needs improvement, I am not aware of it.

BACKGROUND

Introduce your business and what you do there.

We’re a certified third-party administrator who provides drug and alcohol testing and compliance to the trucking administration as well as aviation trains. We provide all services related to the Federal Motor Carrier Safety Administration (FMCSA) under the Department of Transportation (DOT). 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GoEdison?

We hired GoEdison to help us with our marketing profiles on LinkedIn and Facebook. 

SOLUTION

What was the scope of their involvement?

Their main goal is to capitalize on some of our additional services from a consulting, travel qualification file, and verification of employment side standpoint. The team’s work involves getting our information out on social media platforms, and they do that by crafting marketing materials. Moreover, they also assist with our accounts, advertising budgets, SEO, PPC, and more. 

So far, we’ve finished some of the startup phases we needed to accomplish. They’ve also helped with some women empowerment campaigns we needed to put together. 

What is the team composition?

I only work with Joel (CEO) and Tiffany (Account Manager).

How did you come to work with GoEdison?

I heard about them from one of my business partner partners, and that person worked with GoEdison. We also liked the fact that Joel came from the trucking industry and because of his knowledge about our industry, it was easier to communicate our company’s needs than somebody who was just plainly dealing with the marketing world. 

Then, Tiffany came from an agriculture industry, she was also able to pick up the lingo needed for the industries that we were dealing with. Overall, those were the reason why we chose GoEdison. 

How much have you invested with them?

We roughly spend $1,200 per month.

What is the status of this engagement?

Our ongoing work began in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything’s been going very well. Third-party stakeholders have liked some of the messages that we’ve put out. 

Their strength likes in their genuine care for our company and their effort to put the message that we want to share. We’ll probably continue to use them as long as we continue to grow — in that sense, we’ll probably engage with GoEdison forever.

How did GoEdison perform from a project management standpoint?

The team is phenomenal from a project management standpoint. Sometimes, I have great ideas and I often contact GoEdison to share them — and they’ve always accommodated me even during weekends. Above all, they’re hardworking and they almost work every hour of the day. With their exceptional support to us, I feel like they don’t sleep. 

What did you find most impressive about them?

Tiffany constantly thinks of ways to innovate and dispel stigmas around the trucking industry and to get our company's message out. On a team level, I like GoEdison’s mindset on interconnectivity, more specifically on bringing our family ties together.

Are there any areas they could improve?

No, honestly every single expectation I have has been met by the team. GoEdison has gone above and beyond consistently. 

Do you have any advice for potential customers?

Tell them exactly what you want. Even if your expectations seem unrealistic, just share them with GoEdison because they're willing to listen to your ideas. That way, they can tailor the right package for you. They’re creative and energetic. 

If you are standoffish, they’ll still do a good job of helping you. I don’t think there’s anything that they’re not familiar with because they take research seriously. Above all, give them some room to breathe so that they can make your message stronger. 

BACKGROUND

Please describe your company and your position there.

Point of Reference is a Salesforce partner that offers a purpose-built customer reference management application.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoEdison, and what were your goals?

We needed a flexible, multi-faceted marketing agency to help us, initially, with our email marketing to both prospects and clients. After a year of getting to know them and seeing results we expanded our relationship to include Google adwords and LInkedIn marketing.

SOLUTION

How did you select GoEdison and what were the deciding factors?

Of the potential providers, our GoEdison POC proved to be the best listener and most responsive. All our contacts are service oriented and continuously bring new ideas to us, and challenge some of the things we were doing that didn't make sense. We appreciate honesty and the self-confidence they bring to the relationship.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

GoEdison helped us put a systematic email marketing plan in place, which we really needed to maintain contact with prospects and be top-of-mind when need and budget availability converged. They're good listeners.

Our approach is less CTA-centric and more educational, relationship cultivation motivated. Once they understood the nuances they made good recommendations and brought plenty of best practices to us.

They've become really efficient over time and somehow manage to be both cost-efficient and high touch at the same time. Both important to small business like ours.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with 4 people since the beginning. Two that we work with regularly (1 email specialist, 1 PPC/SEO specialist).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're doing quite well on open and CT rates, as well as time of engagement with some of the videos we promote.

Describe their project management style, including communication tools and timelines.

Most communication happens through email, but our marketing point person does have calls with GoEdison resources when needed. They're very clear on deadlines and setting proper expectations for the completion of various initiatives.

What did you find most impressive or unique about this company?

The people are all very personable and qualified.

Are there any areas for improvement or something they could have done differently?

Nothing of any consequence.

BACKGROUND

Please describe your company and your position there.

Owner of a dental office in Centennial, CO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GoEdison?

GoEdison has done website development, SEO, direct mail, and handled all of my marketing for my practice

What were your goals for this project?

Drive new patients to the practice and drive practice growth

SOLUTION

How did you select GoEdison?

They began as a small local firm, I like that I could support local small business

Describe the scope of their work in detail.

Redevelopmend my website to optimize for SEO. Social media postings, direct mail, all of my marketing needs

What was the team composition?

I have worked directly with many GoEdison team members And they have all been professional and pleasant to work with

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

New patients have increased, calls to the office have increased, our presence in a saturated market have increased in general.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

Their responsivness to my needs. They are alaways available and respond asap

Are there any areas for improvement?

I do not see any areas of improvement