People-driven UX + Branding design agency

Silver
VERIFIED

glueglue is a User Experience design agency with an international focus on UX&UI projects. Our main office is located in Italy, but we work from several European countries.

Our mission is to build ambitious products that make people’s lives better. Our portfolio is diverse and includes projects created for a range of sectors: from leading high-tech companies to businesses in the food & beverage industry.

 

Our services

Having the bigger picture in mind, we always remember about the tiniest detail of the product because, just like a single puzzle, is a crucial component of the whole. Our method is like our design: human-centered. 

Research

  • Usability Inspection
  • SEO Audit
  • User Testing

Design

  • Branding
  • Interface Design
  • Copywriting
  • Video Production

Development

  • Front end development
  • CMS development
  • Support and maintenance

Improving

  • Insights
  • Analytics
 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2007
Show all +
Pavia, Italy
headquarters

Portfolio

Key clients: 

Automotive and Flight: Argos ViP, Mercedes, GKN Sinter Metals Telecommunications: Funambol, Telefónica O2, Gruppo24ore IOT & Product: SMEG, PlayPlay, DeLama Fashion: La Classica, Jeanuine, Alfredo Beretta Financial services: Fineco, Diners Club, Varini Publishing Food & beverages: Flower Burger, Panino Marino, Trovino

Zefiro

We designed the brand, the marketing landing page and the app interface for the new photo storage service Zefiro.

Smeg Connect

We had the pleasure to take care of the overall User Experience and the User Interface design of the SmegConnect mobile applications, the new range of cellars, ovens and smart dishwashers.

Startup Architettura

We redesigned the brand and the mobile website with the aim of showcasing the studio's wide range of projects.

Alfredo Beretta

We redesigned the website within mobile first approach to provide the best user experience on all mobile devices.

DressYouCan

DressYouCan is a company in Milan, Italy, that allows people to rent clothes, shoes and accessories. We redesigned the entire platform studying the clients’ behavior in the physic shop.

La Classica - Hand Made in Italy cycling wear

La Classica is an Italian brand that design and distribute cycling wearing.

We designed the new e-shop for both desktop and mobile.

 

Reviews

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Site Redesign for Manufacturer's Corporate Website

"Even though we’re in a niche market, they were highly focused and responsive to our needs."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2018–Jan. 2019
Project summary: 

glueglue redesigned an existing website to match the evolving business’ current image. They created a new layout, added a video element, and made key updates to the site’s blog.

The Reviewer
 
51-200 Employees
 
San Martino, Siccomario, Italy
Marco Bianchi
Sales and Marketing Manager, De Lama S.p.A
 
Verified
The Review
Feedback summary: 

The refreshed platform has received glowing feedback from users on its usability and modern look. Due in part to glueglue’s services, traffic to the site significantly increased over time. The team was responsive and organized, and their dedication made for a smooth collaboration.

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing manager for De Lama, we manufacture high-quality sterilizers and drying equipment and supply all related validation services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

We hired glueglue to redesign and improve our existing corporate website.

What were your goals for this project?

We wanted to the site to take on a new, modern style while remaining recognizable. Our goal was to make both minor and major improvements that would positively impact the mobile experience for users.

SOLUTION

How did you select this vendor?

We hired glueglue in the past and we were impressed with their professionalism and the final product.

Describe the project and the services they provided in detail.

glueglue developed our original site many years ago, but we hired them to update the platform. To do this, they implemented a new layout to display our products. Their team put a 3D video on the site that would work on mobile devices, as well. Additionally, they helped improve our blog on the platform.

What was the team composition?

We had a main point of contact who supplied a team for our site design needs.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our customers have been very appreciative of the new design. Thanks in part to the redesign, we’ve seen an increase of visitors by 100% within one year.

How was project management arranged and how effective was it?

They used Asana so we could keep track of the long requirements list. They had an organized workflow. We were easily able to give them our thoughts and comments throughout the project.

What did you find most impressive about this company?

Even though we’re in a niche market, they were highly focused and responsive to our needs. They reacted effectively to everything during the process.

Are there any areas for improvement?

Although every company has room to improve, there’s nothing I can think of for glueglue to do better.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Redesign for Duvet E-Commerce Platform

“Their layout suggestions for our main product presentation helped improve our conversion rates.”

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
Less than $10,000
 
June - Sept. 2018
Project summary: 

Following an intensive site audit, glueglue redesigned a duvet e-commerce platform. This involved updating visuals, reformatting the home page, and resolving functionality issues.

The Reviewer
 
51-200 Employees
 
Ravenna, Italy
Luca E. Giove
Product Manager, Minardi Piume srl
 
Verified
The Review
Feedback summary: 

gluelgue improved the site’s format and usability, boosting conversions by roughly 300%. Throughout the engagement, the team demonstrated a clear understanding of how design relates to function. They used collaboration tools effectively to gather feedback and ensure an intuitive user experience.

BACKGROUND

Please describe your company and your position there.

I’m the product manager for Dreamin101, an e-commerce site that’s a new branch of Minardi Piume srl. In my role, I’m responsible for the design and production of our duvet, sheet, and blanket lines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

We wanted to further promote and develop our platform because our online store’s conversions were below average. Glueglue joined the project to review our e-commerce site and revamp the UX/UI.

What were your goals for this project?

Our main objective was to improve conversions from our platform by reviewing the overall UX/UI. We also sought to transform the platform into a usable site that would better communicate our value proposition to users.

SOLUTION

How did you select this vendor?

A mutual colleague referred us to glueglue, so we scheduled a brief call. They immediately started reviewing some of our pages and found major flaws that prevented users from buying items.

Describe the project in detail.

After our first call, we met at our office, and they interviewed us extensively to really understand the difference between buying a duvet offline versus online. The questions focused on our general business strategy, competitors, and final customers.

They then inspected our site and presented a PDF with the identified usability flaws. The document listed hundreds of risks divided into nine main areas, including trust and credibility, writing and content quality, and page layout and visuals. Thanks to their assessment, we had a better idea of where to change our general design and how to improve conversions in overall. We also realized that our previous homepage didn’t invite users to discover our products and needed to update it.

Afterward, glueglue’s team completely redesigned the UI, creating mock-ups without color to concentrate on our main message and functionalities. They shared an interactive prototype through InVision, which allowed us to browse the site and collect initial feedback from potential customers before proceeding to development. The final platform included an updated color scheme, new fonts, icon sets, and improved functionalities.

What was the team composition?

We worked with a UX designer and a UI designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a few months, we’ve increased our conversion rates and sales by 300%. There are still some improvements to be made, but we’re happy with the results so far.

How effective was the workflow between your team and theirs?

The workflow was effective. They used InVision to facilitate the feedback process, allowing us to see the designs at different stages before committing to development.

What did you find most impressive about this company?

Their layout suggestions for our main product presentation helped improve our conversion rates. By giving the customer the option of choosing from three duvets instead of two, we learned that some people were willing to spend more to get the highest-quality product.

Are there any areas for improvement?

No, nothing comes to mind.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Website Refresh for Industrial Design Firm

"I loved how we could communicate with all their team members directly..." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Aug. 2018
Project summary: 

glueglue upgraded a website’s WordPress CMS and implemented a new visual identity (colors, font, page layouts). They also revamped use cases and designed new user stories.

The Reviewer
 
1-10 Employees
 
Italy
Co-Founder, Industrial Design Consultancy
 
Not verified
The Review
Feedback summary: 

Users laud the site’s look and feel and enjoy how user-friendly it is. glueglue values client agency, making their entire team available for communication and ensuring that growth can continue after engagements end. They kept track of timeframes and were highly transparent with their progress.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and creative director of an industrial design consultancy. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

We wanted to refresh our website design because, as a design firm, the visual aspect of our brand is critical. We needed a responsive design and clear product categories that accurately represented our work.

What were your goals for this project?

We wanted to improve the usability of the website’s front- and backend, which had been slowed by the installation of many different plugins. While the plugins solved individual issues, they eventually degraded our system and made it somewhat unstable.

SOLUTION

How did you select this vendor?

They’re local, and they designed our old website. We still liked their approach when it came time to rebuild.

Describe the project in detail.

glueglue decided to preserve our current WordPress CMS to maintain our SEO positioning and some of our old content. They started by defining new use cases and user stories and then delivered a prototype within a few days, which had significant backend modifications. We offered them feedback, and then they defined our pages with a new color, font, and layout.

What was the team composition?

We worked with two UX designers, a UI designer, a frontend developer, and an SEO expert. One of the UX designers acted as a project manager and handled all the team’s tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve only been using the website for a month, so it’s too early evaluate its impact on our business. However, we’ve already received comments describing our clients’ appreciation of the site’s usability and appearance.

How effective was the workflow between your team and theirs?

Project deadlines and tasks were available on Asana at any time, which let us know what design or development stage we were in. We also had numerous team meetings to help accomplish challenging tasks.

What did you find most impressive about this company?

I loved how we could communicate with all their team members directly even though one of their founders oversaw the entire development. They also customized our WordPress backend so we can update and add projects to it independently—even those with sophisticated layouts.

Are there any areas for improvement?

There’s precious little they could improve. If I had to name something, I'd say that we wished they offered social media management in addition to UI/UX.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX & SEO Analysis for Clothing Rental Platform

"... their work has really helped us improve and will likely have a positive impact on our website."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Mar. 2018
Project summary: 

glueglue assisted with UI/UX strategy and SEO, analyzing the customer’s experience with the website in order to improve it. Their modifications have made the clothing renting process smoother.

The Reviewer
 
1-10 Employees
 
Milan, Italy
Elena Battaglia
Project Manager, DressYouCan
 
Verified
The Review
Feedback summary: 

Their involvement has effectively improved several aspects of the website, though there are still a lot of changes to make. glueglue’s responsiveness, attention to detail, and listening skills help them stand out over other vendors.

BACKGROUND

Please describe your company and your position there.

DressYouCan is a womenswear high-fashion online platform. Users from all over Italy can use our services to rent dresses and accessories from emerging designers/ateliers and well-known global brands. We take care of the entire value chain, including dress purchasing, warehousing, dry-cleaning, and delivery. Our service is completely tailor-made, offering free at-home fittings, all covered by insurance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

We had to analyze and improve the UI/UX for our customers to complete the customer journey in the renting process.

What were your goals for this project?

We wanted to see our clients’ behavior while using our website improve.

SOLUTION

Describe the project in detail.

They analyzed our UI/UX and SEO and gave us advice on the website’s appearance. They worked with our CTO to understand each step and ensure results.

What was the team composition?

They collaborated with our entire staff, including our CTO and data entry specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, we didn't follow all the right steps, so some things are still missing. Overall, though, their work has really helped us improve and will likely have a positive impact on our website.

How effective was the workflow between your team and theirs?

They were really effective in this regard. glueglue’s team was responsive, punctual, and very careful with their work.

What did you find most impressive about this company?

They understood things correctly. They weren't just chatting with us to give the impression that they were producing results.

Are there any areas for improvement?

There are some things that we’ll need to improve, for sure. But, for now, we want to see the results of the first analysis.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for IT Company

"They set reasonable deadlines and asked for feedback when needed."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sept. 2017 - Mar. 2018
Project summary: 

glueglue conducted a discovery period to prototype the web app. Then, they wireframed and developed a web app with smooth UX/UI. 

The Reviewer
 
11-50 Employees
 
Pavia, Italy
Alessandro Molina
COO and Founder, beSharp
 
Verified
The Review
Feedback summary: 

The developed web app launched fully functional with account creation features. glueglue's straightforward approach and responsiveness eased complex technical problems and communicating project issues. Their attentiveness to feedback and reasonable deadlines made them a reliable partner. 

BACKGROUND

Please describe your company and your position there.

I am the COO and the founder of beSharp, one of the very first cloud system integrators in Italy and an Amazon Web Services (AWS) advanced partner. I am in charge of implementing new business operations and managing relationships with partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

I first got in touch with glueglue during a business school workshop where we collaborated on the rebranding strategy for our company. We conceived a new logo and a visual style guide. We later decided to work together on the UI design for the Noovolari web app, an online platform for scheduling snapshot-based backup for cloud infrastructure.

What were your goals for this project?

With Noovolari, we are trying to bring order into the cloud backup solutions on the market. The idea was to create an intuitive interface that makes it easy to use for both the tech geeks and regular users. We wanted to focus on the usability of the platform to offer an outstanding UX. 

SOLUTION

How did you select this vendor?

I enjoyed the way they provided a detailed description of every phase of the project in their proposals—with a very straightforward and "no-frills" approach. They defined the costs for each step and specified the expected results. They made it very easy for me understand the value of their work compared to other proposals. 

Describe the project in detail.

After the project approval, glueglue conducted an introductory meeting at our offices. We described our goal in business and design terms and then presented them a working prototype of the application. They asked us about the technical background and the characteristics of the product to fully understand what the real benefits for the users were. Their team defined functions with us so that they could start wireframing the core layouts.

After two weeks, they shared the first interactive InVision prototype, so that it was quite easy for us to understand the concept and to precise feedback. We made our first round of feedback and they reviewed their work accordingly.

Then, they conducted a meeting about the look and feel, and helped us select the proper illustrator to come up with the visual identity designs. After a few rounds of feedback, we selected the ideal illustrated logotype followed by the user interface design. They developed the material design framework as a proper starting point and a bedrock for the product. This was particularly insightful on the app's characteristics and the common uses.

What was the team composition?

We worked with two UX/UI designers and a graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our web app is now running and anyone can visit to register a free account.

How effective was the workflow between your team and theirs?

We worked with prototyping tools like InVision and Zeplin, and had conference calls. They set reasonable deadlines and asked for feedback when needed.

What did you find most impressive about this company?

Their straightforward approach and responsiveness impressed us—whether it was for creating a complex digital project or communicating with the company.

Are there any areas for improvement?

No, everything was fine. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI/UX Design Consulting for Cycling Apparel Startup

"They handled the work well and respected the initial timeline."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2017 - July 2018
Project summary: 

Glueglue provided guidance for a website redesign by conducting a comprehensive usability assessment, sharing recommendations, and delivering wireframes and an interactive InVision prototype.

The Reviewer
 
1-10 Employees
 
Milan, Italy
Marco Filocamo
Head of Startups, Fashion Technology Accelerator
 
Verified
The Review
Feedback summary: 

The restyled platform dramatically improved the user funnel and strengthened calls to action, thanks to glueglue’s involvement. The team’s swift understanding of key objectives, customer-focused approach, and reasonable price point helped this outsourced engagement succeed. 

BACKGROUND

Please describe your company and your position there.

I am the head of startups at Fashion Technology Accelerator (FTA), an accelerator for fashion technology startups based in Milan, Seoul, and Silicon Valley. FTA has an active role in the early stage investment market and offers consulting services. I am currently responsible for managing the FTA acceleration program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire glueglue?

Startups in Italy—especially those emerging on the market—do not have UI/UX designers on their founding teams. This lack of UX awareness, inextricably linked to brand’s performance and image, may lead to poor results and considerably impede the company’s growth. For this reason, I suggested glueglue’s co-founders, Fabian and Matteo, as ongoing UX mentors for all the startups participating in our accelerator program.

What were your goals for this project?

We needed to find a scalable way to provide startups with some UI/UX background knowledge and help them develop a consistent strategy through improving their skills (especially for e-commerce platforms) and sharing industry best practices. 

SOLUTION

How did you select this vendor?

We first met glueglue at a startup event in Milan. I was impressed by their empathic and problem-solving approach. Before FTA, I had worked with them on a brand design project; after being hugely satisfied with the results of our work, I decided to start a new collaboration. I selected glueglue largely because of their flexibility and willingness to help each customer.

Describe the project in detail.

The latest project we worked on with glueglue was a website redesign for LaClassica, an Italian brand that creates and distributes top-quality cycling sportswear. We held the first meeting at the FTA headquarters, and they immediately asked for an overview of the whole business and the goals for the website.

In the second phase, they conducted a usability inspection through three UX designers. This step identified potential problems and allowed comprehensive recommendations for the website's latest version. Glueglue put together a 10-page document with around 50 ideas for improvements. They also conducted an additional SEO inspection to power the new platform with SEO best practices.

For the third phase of the project, glueglue wireframed the new website's structure and organization, considering the user funnel and main calls to action. Then, they designed the UI along with a fully interactive InVision prototype.

What was the team composition?

We worked with a senior UX designer, a project manager, and a junior UX designer. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This specific website is still in test mode, but we expect to reduce the bounce rate consistently thanks to the restyled homepage layout and main calls to action. Overall, I believe we fully accomplished our objective with glueglue, as the five startups we worked with last rated their contribution to our accelerator program last year as 4.5 out of 5 stars.

How effective was the workflow between your team and theirs?

We were able to work efficiently through remote and in-person meetings. They handled the work well and respected the initial timeline.

What did you find most impressive about this company?

I appreciate their empathic approach and ability to understand the bigger picture from both design and business perspectives.

Are there any areas for improvement?

More than anything, they could expand and delegate more team members to focus on new areas of mobile development. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Silver
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Italy
ID
02626550186
Date of Formation
Oct 3, 2016
Last Updated
Jan 29, 2019
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Very Low Risk
Last Updated
May 14, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
5
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
February 7, 2019