Globotech Solutions Digital Marketing Agency

BACKGROUND

Please describe your company and position.

I am the Director of IT Hardware Mart Inc

Describe what your company does in a single sentence.

Marketplace for New and Refurbished Computer Parts and Accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globotech Solutions Digital Marketing Agency to accomplish?

• Web Development
• Digital Marketing

SOLUTION

How did you find Globotech Solutions Digital Marketing Agency?

• Online Search
• Referral

Why did you select Globotech Solutions Digital Marketing Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Globotech Solutions Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Web Development
1.1. Requirements Gathering
•    Conduct meetings with the client to understand their vision, requirements, and goals for the website.
•    Identify target audience, core functionalities, and design preferences.
1.2. Planning and Strategy
•    Create a detailed project plan, including timelines, milestones, and deliverables.
•    Develop a sitemap and wireframes for the website.
1.3. Design
•    Develop design mockups for the homepage and key inner pages.
•    Ensure the design aligns with the client's brand identity.
•    Incorporate feedback from the client and make necessary revisions.
1.4. Development
•    Set up the development environment and necessary tools.
•    Develop the website using [CMS or Framework, e.g., WordPress, Drupal, PHP, Laravel, etc.].
•    Implement responsive design to ensure compatibility across all devices.
•    Develop core functionalities, including:
o    User registration and login
o    Contact forms
o    E-commerce capabilities
o    Blog or news section
o    Integration with social media platforms
•    Ensure SEO best practices are followed during development.
1.5. Content Integration
•    Work with the client to gather all necessary content, including text, images, and videos.
•    Optimize and integrate content into the website.
1.6. Testing
•    Conduct thorough testing across various devices and browsers.
•    Perform usability testing to ensure a smooth user experience.
•    Fix any bugs or issues identified during testing.
1.7. Deployment
•    Set up the hosting environment and deploy the website.
•    Ensure SSL certificates are installed for security.
•    Conduct a final round of testing post-deployment.
1.8. Training and Handover
•    Provide training to the client on how to manage and update the website.
•    Deliver all project files and documentation.
2. Digital Social Media Marketing
2.1. Strategy Development
•    Conduct a comprehensive analysis of the client's current online presence.
•    Define marketing goals and objectives.
•    Develop a detailed social media marketing strategy tailored to the client's business.
2.2. Account Setup and Optimization
•    Set up or optimize existing social media accounts on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
•    Ensure all profiles are complete and consistent with the client's brand.
2.3. Content Creation
•    Develop a content calendar outlining post schedules and themes.
•    Create engaging and high-quality content, including graphics, videos, and articles.
•    Focus on a mix of educational, promotional, and interactive content.
2.4. Campaign Management
•    Plan and execute social media campaigns to promote products/services.
•    Use targeted ads to reach specific demographics and interests.
•    Monitor and adjust campaigns based on performance metrics.
2.5. Community Management
•    Engage with followers by responding to comments, messages, and mentions.
•    Foster a community around the brand by initiating discussions and encouraging user-generated content.
2.6. Analytics and Reporting
•    Use tools like Google Analytics, Facebook Insights, and others to track performance.
•    Provide monthly reports detailing key metrics such as engagement rates, follower growth, and campaign performance.
•    Use data insights to refine strategies and improve outcomes.
2.7. Continuous Improvement
•    Stay updated with the latest social media trends and algorithm changes.
•    Regularly review and adjust the strategy to ensure optimal performance.
•    Experiment with new content formats and platforms to find what works best for the client.
Deliverables:

• Fully functional, responsive website
• Detailed social media marketing strategy document
• Monthly content calendar
• Regular performance reports
• Training materials for website management

Timeline

• Web Development: March 2020 to May 2021
• Social Media Marketing: Ongoing, with monthly evaluations

Budget

• Web Development: Cost (not disclosed).
• Social Media Marketing: Monthly Cost (not disclosed)

Conclusion:
This Scope of Work outlines the comprehensive steps involved in developing a robust website and executing an effective social media marketing strategy. By following this plan, we aim to significantly enhance online presence and achieve the defined business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Responsive website
• Social media marketing strategy document
• Monthly content calendar
• Performance reports
• Training materials for website management

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project involved developing a complex, responsive website for my business. Globotech Solutions exceeded all my expectations. They took the time to understand my vision, offered insightful suggestions, and executed everything flawlessly. The design is modern, user-friendly, and perfectly aligns with my brand identity.

What was your primary form of communication with Globotech Solutions Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most was their attention to detail and commitment to excellence. The website is not only visually stunning but also optimized for speed and performance. Since the launch, I have received numerous compliments from my clients, and the website's functionality has significantly boosted my business operations.

Are there any areas for improvement or something Globotech Solutions Digital Marketing Agency could have done differently?

There were nothing to worry about. Communication was seamless throughout the entire process. The project manager kept me informed at every stage, ensuring that all deadlines were met without any compromise on quality. Any questions or concerns I had were promptly addressed, making the whole experience stress-free and enjoyable.

BACKGROUND

Please describe your company and position.

I am the CEO of Xemlar

Describe what your company does in a single sentence.

We are a coworking space provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globotech Solutions Digital Marketing Agency to accomplish?

• Website Development

SOLUTION

How did you find Globotech Solutions Digital Marketing Agency?

Online Search

Why did you select Globotech Solutions Digital Marketing Agency over others?

• High ratings
• Good value for cost

How many teammates from Globotech Solutions Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included updating and redesigning the website to improve functionality, user experience, and visual appeal. Key deliverables were a modernized layout, responsive design, content updates, performance optimization, and thorough testing to ensure everything ran smoothly across all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website updates were completed on time, with improved functionality, faster load speeds, and a noticeable boost in user engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Globotech Solutions managed the project efficiently, delivered all items on time, and responded quickly and professionally to all my needs and feedback.

What was your primary form of communication with Globotech Solutions Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about the team was their seamless communication and dedication to client satisfaction.

Are there any areas for improvement or something Globotech Solutions Digital Marketing Agency could have done differently?

No! I dont think so

BACKGROUND

Please describe your company and position.

I am the Product VP of Y Tell

Describe what your company does in a single sentence.

We are virtual phone number provider in the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globotech Solutions Digital Marketing Agency to accomplish?

• Mobile Application

SOLUTION

How did you find Globotech Solutions Digital Marketing Agency?

Referral

Why did you select Globotech Solutions Digital Marketing Agency over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Globotech Solutions Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They delivered an outstanding mobile app for our business, highly professional, easy to work with, and results that speak for themselves. Brilliant service from start to finish.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our app launched on time, ran smoothly across all devices, and quickly earned brilliant user feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was spot on, everything was delivered on time and they were always quick to respond to our needs.

What was your primary form of communication with Globotech Solutions Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their genuine commitment to quality and personal touch made them stand out from the rest.

Are there any areas for improvement or something Globotech Solutions Digital Marketing Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Product Owner of Xpedia

Describe what your company does in a single sentence.

We are a leading technology company specializing in innovative web development services. We deliver tailored digital solutions that help businesses grow, engage users, and stay ahead in today’s competitive market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globotech Solutions Digital Marketing Agency to accomplish?

• Development

SOLUTION

How did you find Globotech Solutions Digital Marketing Agency?

Online Search

Why did you select Globotech Solutions Digital Marketing Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Globotech Solutions Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conducted detailed consultations to understand business goals, target audience, and app functionality.

Defined project milestones, deliverables, and timelines.

Created a comprehensive project roadmap covering UI/UX, development, testing, and deployment phases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app resulted in a significant increase in user engagement and daily active users. Conversion rates improved, and we received positive feedback, with users praising its ease of use and functionality. The app also demonstrated faster loading times and minimal crashes, enhancing overall performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. They delivered each milestone on time and kept me informed throughout the process. Their team was highly responsive to my needs, incorporating feedback quickly and ensuring the project met my expectations.

What was your primary form of communication with Globotech Solutions Digital Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about the team was their attention to detail and commitment to delivering a custom solution that perfectly aligned with my business goals. Their seamless communication and ability to adapt to changes in real time made the entire development process smooth and efficient.

Are there any areas for improvement or something Globotech Solutions Digital Marketing Agency could have done differently?

I don't think so

BACKGROUND

Please describe your company and position.

I am the Country Head of JBS Inc

Describe what your company does in a single sentence.

We provide hardware and software products and services to address business chalanges.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Globotech Solutions Digital Marketing Agency to accomplish?

• Website Design
• Web Development
• Digital Marketing

SOLUTION

How did you find Globotech Solutions Digital Marketing Agency?

• Online Search
• Referral

Why did you select Globotech Solutions Digital Marketing Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Globotech Solutions Digital Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

     1. Project Overview:
The project involves designing, developing, and marketing a new website to enhance the client’s online presence. The goal is to create a user-friendly, visually appealing website optimized for search engines and effectively promoted through digital marketing strategies.

     2. Objectives:

• Design a responsive and aesthetically pleasing website.
• Develop the website with robust functionality and performance.
• Implement digital marketing strategies to drive traffic and conversions.

     3. Scope of Work:

   A. Web Design:

     1. Discovery & Planning:

• Stakeholder Meetings: Conduct meetings to understand client needs, brand identity, target audience, and project goals.
• Competitor Analysis: Analyze competitors to identify industry standards and opportunities.

     2. Design Phase:

• Wireframes: Create wireframes for key pages to outline layout and structure.
• Mockups: Develop high-fidelity design mockups, including homepage, service/product pages, contact page, and any other necessary pages.
• Feedback Iterations: Present designs for client feedback and make revisions based on input.
• Final Design Approval: Obtain client approval on final designs before proceeding to development.

     3. Design Deliverables:

• Wireframes for key pages.
• Design mockups (desktop and mobile views).
• Design style guide (colors, fonts, and visual elements).

   B. Web Development:

     1. Front-End Development:

• HTML/CSS Coding: Develop responsive HTML/CSS based on approved designs.
• JavaScript Integration: Implement interactive elements using JavaScript and/or jQuery.

     2. Back-End Development:

• Content Management System (CMS): Set up and configure CMS (e.g., WordPress, Joomla) or custom back-end solution as required.
• Database Integration: Develop and integrate databases for dynamic content.

     3. Functionality:

• Features Implementation: Develop features such as contact forms, search functionality, e-commerce capabilities (if applicable), and user login systems.
• Testing: Perform cross-browser and cross-device testing to ensure functionality and compatibility.

     4. Content Migration:

• Existing Content: Migrate existing content to the new website.
• New Content: Upload new content provided by the client.

     5. Development Deliverables:

• Fully functional website with responsive design.
• Integration of all specified features and functionalities.
• CMS setup and configuration.
• Content migration and upload.

   C. Digital Marketing:

     1. SEO (Search Engine Optimization):

• Keyword Research: Identify relevant keywords and phrases for targeting.
• On-Page SEO: Optimize website content, meta tags, headings, and URLs for SEO.
• Technical SEO: Ensure website structure and code meet search engine guidelines (e.g., sitemap, robots.txt).

     2. Content Marketing:

• Content Strategy: Develop a content strategy including blog posts, articles, and multimedia.
• Content Creation: Write and create engaging content based on the strategy.

     3. Social Media Marketing:

• Strategy Development: Create a social media strategy aligned with business goals.
• Account Setup/Optimization: Set up or optimize social media profiles (e.g., Facebook, Twitter, LinkedIn).
• Content Posting: Develop and schedule regular posts and updates.

     4. Paid Advertising:

• Campaign Setup: Create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Ad Creation: Design and write ad copy and visuals.
• Performance Monitoring: Track and optimize ad performance for better ROI.

     5. Analytics & Reporting:

• Google Analytics Setup: Implement Google Analytics or other tracking tools.
• Monthly Reports: Provide monthly performance reports on website traffic, user behavior, and campaign effectiveness.

     6. Digital Marketing Deliverables:

• SEO optimization and report.
• Content strategy and initial content pieces.
• Social media strategy and profile management.
• Paid advertising campaign setup and optimization.
• Monthly analytics and performance reports.

4. Project Timeline:

1. Discovery & Planning: 4 weeks 
2. Design Phase: 8 weeks 
3. Development Phase: 12-16 weeks 
4. Digital Marketing Setup: 4 weeks 
5. Testing & Launch: 4 weeks

5. Key Deliverables Summary:

   1. Web Design:

• Wireframes and design mockups.
• Final design files and style guide.

   2. Web Development:

• Fully developed and responsive website.
• CMS setup and functional features.
• Migrated and uploaded content.

   3. Digital Marketing:

• SEO optimized website.
• Content marketing strategy and initial content.
• Social media strategy and management.
• Paid advertising campaigns.
• Monthly performance reports.

6. Assumptions and Exclusions

   Assumptions:

• Client will provide all necessary content, including text, images, and branding materials.
• Client will be available for feedback and approvals in a timely manner.
• Any additional features or scope changes will require a revised agreement.

   Exclusions:

• Ongoing maintenance post-launch.
• Graphic design or video production beyond initial scope.
• Additional marketing services beyond the outlined scope.

7. Payment Terms:

• Initial Deposit: 30% upon project initiation.
• Design Phase Completion: 30% upon design approval.
• Development Phase Completion: 30% upon completion of the website and prior to launch.
• Final Payment: 10% upon project completion and handover.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

•    Wireframes for key pages.
•    Design mockups (desktop and mobile views).
•    Design style guide (colors, fonts, and visual elements).

•    Fully functional website with responsive design.
•    Integration of all specified features and functionalities.
•    CMS setup and configuration.
•    Content migration and upload.

•    SEO optimization and report.
•    Content strategy and initial content pieces.
•    Social media strategy and profile management.
•    Paid advertising campaign setup and optimization.
•    Monthly analytics and performance reports.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We couldn’t be more impressed with the results. From start to finish, their team demonstrated exceptional expertise, creativity, and professionalism.

Overall, working with Globotech Solutions has been a fantastic experience. Their integrated approach to web design, development, and digital marketing has not only enhanced our online presence but also driven meaningful results for our business.

What was your primary form of communication with Globotech Solutions Digital Marketing Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Globotech Solutions has provided holistic solutions that have transformed our digital presence. Their expertise in website design, development, and digital marketing has resolved critical issues we faced and has delivered tangible benefits, including enhanced user experience, improved site performance, and increased online visibility. We couldn’t be more pleased with the results.

Are there any areas for improvement or something Globotech Solutions Digital Marketing Agency could have done differently?

Working with Globotech Solutions has been a game-changer for our business, addressing several key challenges we faced and delivering substantial benefits in the process.