Enhanced Search Functions
With such a broad scope of customization available and a very specific audience, Buckstopinc.com needed a way to deliver the right options to the right customers. This was going to call for some serious data restructuring and the application of combination facets.
We consolidated product categories and applied descriptive facets. Customers can now use a parts finder feature to locate the items…
that specifically apply to their vehicle. Beyond just make and model, customers can also narrow down products by application (i.e. fire/emergency vehicles), price, and product availability.
The new filtering capabilities made it easy for shoppers to scope out the products they could purchase and receive immediately. This leaves the custom-built products to the customers that want something one-of-a-kind crafted for their specific purposes.
Enhanced Site Design
The rebuild for Buckstopinc.com included a bold new design. Wanting to keep a strong outward appearance, the new design was created with the clientele in mind. The aesthetic of the new site stuck to the same colors as the original. Brand recognition was carried over, but the addition of a tough, masculine font added a unique flare.
We were able to feature galleries of images to help the client show off the products in action. With real-world images, shoppers can get a better idea of how the parts will look on their vehicles.
The original site was mainly built on Wordpress, with the shopping cart operating through Miva. Converting the site entirely to Miva allowed the Glendale team to restructure the data.
The Miva account and pricing functionality also made it easier to give some special attention to his B2B clients. Dealers can now create wholesale accounts in order to access special options and pricing.