What was the scope of their involvement?
In a nutshell, GimmeGamma is driving our content strategy to boost our SEO results. They focus on generating content that targets theme topics and keywords related to our business. Then, they look for reputable publishers to host the content so that we can get backlinks to our site. This creates a strong triumvirate formula to boost our overall search engine presence.
It’s a hand-off approach where they come up with topics and write the initial articles before handing them to me to proofread. They’re not experts on my product, nor do I expect them to be, so I make sure that the content fits our niche. Afterward, their team will implement the edits and post the piece.
Outside of that, their team works to clean up our backend for technical errors that might impede our SEO. It’s a lot of busywork, but they’re great at identifying and fixing those issues.
What is the team composition?
There have been at least 5–6 people that I’ve touched base with, but I mostly work with one main point of contact. I meet with her on a regular basis, and she divvies the tasks to her content writers, researchers, and technical SEO specialists.
How did you come to work with GimmeGamma?
I get around 25–30 unsolicited messages a week from third parties that are trying to sell me something. Somehow, GimmeGamma’s LinkedIn message stood out to me. It was simple and sweet, and it hit at the perfect time.
Once we set up a call, I was impressed with their incredibly detailed approach to SEO. Their presentation was so well prepared — just a high level of research and strategic ideas for our company. They did so much legwork just to pitch their services to us.
How much have you invested with them?
It’s a couple of thousands of dollars a month.
What is the status of this engagement?
We just started working with them in July 2020, and the engagement is ongoing.