GIFTA

We were born in the midst of a lockdown, when two (jobless) talented childhood best friends, Tom and Dean, saw a pretty hefty gap in the influencer marketing realm (who’d have thought?). Luckily, they had A LOT of time to play with…

How it
started

We were born in the midst of a lockdown, when two (jobless) talented childhood best friends, Tom and Dean, saw a pretty hefty gap in the influencer marketing realm (who’d have thought?). Luckily, they had A LOT of time to play with…

With a massive increase in screen time, Tom and Dean noticed that businesses were being more frugal with their marketing campaigns and wanting huge amounts of value for a lot less money. Not only that, what was being deemed as ‘influencer marketing’ was actually controlled contractual brand outputs.

With disingenuous outputs littering our social media feeds, they realised that consumers were being sold products that often didn’t match what they’d been advertised.

Ad campaigns were becoming a money grabbing exercise, and the true issue arose…
A HUGE lack of trust.

So in GIFTA came.