What evidence can you share that demonstrates the impact of the engagement?
We’re seeing a lot of traction on the visits we’re getting to the site due to organic growth, from the content they’re producing to the general traffic that they push through social media.
Many companies have a challenge in trying to figure out how to get the revenue out of content, but we have a platform where we have a lot more functionality than most organizations. We also have an interesting content strategy where we’re now going to be looking at how much attribution revenue can we contribute to this project.
How did Ghergich & Co. perform from a project management standpoint?
They’re really good. They get back to us really quickly and I’ve never had issues. If I have to speak with them, I send them an email and we get on a call pretty quickly. We keep everything in Google Docs so we can keep track of where everything is and the timelines. We usually have a call once a month with them where they discuss trends across all customers and how we should be addressing these scenarios moving forward.
The support they provide is fantastic because the SEO industry is challenging. A lot of things that are constantly moving for us and they provide us with insight into the search landscape and how it’s evolving.
We use a system to make comments on the content they’re producing. I provide as much feedback as possible, then from there, they take that, produce it, and upload it. They take care of the entire process for me. They have full access to our CMS [content management system] so they just upload it for us and all I have to do is schedule it.
What did you find most impressive about them?
The topic ideation and the actual links that we’re getting from them. Their team is always ready, and they deliver every single time. Even if it doesn’t cost us anything they will still push to make sure we get the most out of the work because they care about our site.
Are there any areas they could improve?
I wish we had more time with them to talk about the SEO landscape and consulting services that are outside of our initial agreement, but that’s something that we will be looking at for 2018.
Do you have any advice for potential clients?
Whoever is going to work with them should at least have some kind of strategy of how they’re going to measure their success or what their goals are. If you don’t have goals set up or any content strategy in place, it’s going to be challenging over time to say we need to continue doing this. For a large site, it takes time and can be 6 months to a year to see any lift. If you don’t have goals set up, you are setting them up to fail. That’s going to be the case with any vendor.