What was the scope of their involvement?
GH Branding started the project from the beginning, thinking about differentiation and how to bring a new, fresh brand to the market. Our initial discussion took around six months to figure out the best way. We started by setting up a different image for our school. GH Branding came up with some very good concepts that had not been used in the market. When launching our brand, we used Facebook games, but most of their work was in terms of branding, the creation of our concepts.
What is the team dynamic?
We worked directly with the two directors of the agency.
How did you come to work with GH Branding?
They are the best branding agency by far. There is no local agency that even compares. When I first decided to start the business, I was looking for the best option in the market and came across GH Branding. Their clients were very satisfied with the work.
How much have you invested with them?
The overall cost for one year of work, including brand and marketing campaigns, was around 150,000 Brazilian reals [around $50,000].
What is the status of this engagement?
We worked with GH Branding between December 2013 and late 2014.