Getuplead

BACKGROUND

Please describe your company and position.

I am the Marketing Director of HSI HandsHQ

Describe what your company does in a single sentence.

HSI HandsHQ is a UK-based software provider focused on streamlining health and safety processes for high-risk industries. Its cloud-based platform includes two core products: RAMS and training matrix software.
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The RAMS software enables teams to create, manage, and share risk assessment and method statements (RAMS) quickly and consistently, using intelligent workflows and real-time collaboration tools.
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Training Register centralises training records, tracks competency across the workforce, and helps ensure the right people are qualified for the job.
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Both products are built with a straightforward, intuitive design that works seamlessly in the office or on-site. This focused, digital approach has helped over 2,000 organisations improve safety, save time, and enhance readiness for accreditations and contract bids.

In 2025 HSI acquired HandsHQ to strengthen its suite of EHSQ management solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Getuplead to accomplish?

• Improve Google ads
• Launch LinkedIn ads
• Improve revenue via those channel

SOLUTION

How did you find Getuplead?

Referral

Why did you select Getuplead over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Getuplead were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

From day one, Katia was exceptional. She invested the time to deeply understand our product, our ICP, and the nuances of our industry. This wasn’t just campaign management — it was a full strategic rebuild.

For Google Ads, she:

Conducted a comprehensive audit of existing campaigns
Rewrote and restructured the entire Google Ads strategy
Redesigned account architecture (campaigns, ad groups, keyword structure)
Refined targeting and segmentation
Reworked ad copy and messaging aligned to our ICP
Implemented extensive A/B testing across creatives and landing page angles
Optimised bidding strategies and budget allocation
Provided strategic advice to improve not just PPC performance, but overall positioning and ranking
The result was not only better-performing campaigns, but a clearer, more focused acquisition strategy overall.

For LinkedIn Ads, the engagement has been highly collaborative and iterative, as it should be on a platform that requires testing and refinement. Katia:

Built and launched LinkedIn campaigns from scratch
Tested multiple audience segments and targeting strategies
Experimented with different messaging frameworks and creative formats
Continuously analysed performance data to refine the approach
Worked closely with us to adjust strategy based on real-time insights
Throughout the partnership, she has been incredibly proactive — consistently bringing new ideas, optimisation recommendations, and strategic improvements to the table. She doesn’t just execute; she challenges assumptions, suggests better approaches, and focuses relentlessly on performance.

Key Deliverables Summary:

Full PPC audit and strategic overhaul
Complete Google Ads restructuring and optimisation
LinkedIn campaign launch and ongoing optimisation
Continuous A/B testing and performance analysis
ICP-aligned messaging and targeting refinement
Strategic acquisition advice beyond media buying
Ongoing reporting and performance improvement recommendations
Katia and the Getuplead team are true performance partners. They combine strategic thinking with hands-on execution and a deep commitment to driving results. I would highly recommend them to any company looking to scale their paid acquisition with a thoughtful, data-driven approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable results. We can directly attribute revenue to both Google Ads and LinkedIn campaigns, giving us full visibility on paid performance and pipeline contribution.

Beyond direct revenue, launching LinkedIn Ads also increased overall brand visibility, which contributed to a rise in organic inbound and revenue.

Overall, the work strengthened both our paid acquisition performance and our broader growth strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. They are highly proactive, consistently delivering items on time, and often ahead of schedule.

They regularly go above and beyond the agreed scope, offering additional support and strategic input whenever needed. They are responsive, attentive to our needs, and quick to adapt when priorities shift.

Overall, I wouldn’t change a thing, their reliability, ownership, and commitment to our success have been outstanding.

What was your primary form of communication with Getuplead?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their proactivity and Katia’s exceptional time management. She took the initiative from day one and consistently stayed ahead of deadlines and opportunities.

We were particularly impressed by how deeply she invested in understanding our ICP, customers, and industry. She didn’t just manage campaigns, she truly learned our business.

Her ability to combine that strategic understanding with strong campaign management and execution is what makes her unique. She brings both structure and insight, ensuring our campaigns are not only well managed but continuously improving.

Are there any areas for improvement or something Getuplead could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Inbdound & Growth Marketing Manager of an it services company

Describe what your company does in a single sentence.

We sell a SaaS based on artificial intelligence to help retailers manage their data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Getuplead to accomplish?

• Developing our SEA

SOLUTION

How did you find Getuplead?

Referral

Why did you select Getuplead over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Getuplead were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Kamel worked on the set-up and running of our first SEA campaigns. His mission was to optimize the choice of keywords and strategy to generate leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The mission has to stop because we cut our budget, but we saw a good impact on traffic and lead generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kamel is very professional. Their work was always on time and with great quality. He also takes time to explain to you what he's doing.

What was your primary form of communication with Getuplead?

Virtual Meeting

What did you find most impressive or unique about this company?

Great culture feat.

Are there any areas for improvement or something Getuplead could have done differently?

No