How did you select this vendor?
We firstly checked within Shanghai area the Agencies offering the services needed. The search was done through Google, specialised Forums, but also through Baidu, the chinese Google, which unfortunately is only in Chinese.
A Chinese colleague helped us to verify the results on Baidu. Finally we selected some of the most interesting Agencies. Myself and my brother Piero, who is the co-founder, went personally to SH and we meet around 6-7 of them.
We eliminated immediately companies that might present a language barrier. The meeting with GMA was the most intertesting among all Agencies met. We talked to the owner, Oliver and to the Director: Alexandre.
Describe the scope of their work in detail.
Before commissioning the job, we met GMA 3-4 times, aiming to define exactly the scope of the project and the services needed. This has been also the opportunity to get to know closer each other and to establish a deeper relationship not only professional, but also on personal basis.
Once we started, GMA we had very clear in mind every single step to be done. GMA gathered all company documents, applied to open official accounts on WeChat, Weibo, QQ and also Little Red Book the booming chinese social app.
GMA reserved a chinese web-domain, (www.le-siu.cn) got from Government the compulsory Internet Content Provider License in our name, designed the website and loaded all our contents in Chinese.
Afterwards they started posting content on social media, worked on e-reputation and took care of press releases. We defined a monthly budget based on a detailed retainer quotation which we got from them.
What was the team composition?
We usually talk to GMA owners and to the Account Manager of LE SIU within GMA a Chinese guy, Lucian, who manages a team of 12 people assigned to LE SIU each one specialised on a topic.