How did your relationship with the vendor evolve?
While the web development was slow, the digital marketing seemed to be fine, at least at first. As time went on, we grew frustrated by delays and our in-house staff found lots of major translation mistakes in the copy we sent them. We eventually discovered that their account manager was asking her friends to click on our ads and submit false leads in order to run through our ad spends. The deception became apparent when our sales team tried to follow up on the leads and found social connections to their staff.
How did Gentlemen Marketing Agency address the challenges that arose?
They’d promised us data analysis and access to reports, plus access to the backend, but they didn’t produce any of these things. Whenever we’d ask for receipts or proof of our ad spends, they didn’t have them.
Describe the impact this engagement has had on your business.
Thanks to the false start on entering the Chinese market, we ended up losing some of our sales staff. We had to pay a headhunter to replace them, which was very costly. Our team also wasn’t able to see any results despite months of work, which was not good for morale. We were led to believe that our brand identity was developing in a positive direction and that we were investing in the right kind of marketing. Trusting this company wasted a lot of time and opportunity for us.
How was project management handled?
Project management was generally ineffective. The project was only supposed to take four or five weeks, but ended up taking close to four months. It took them over a month just to initiate our contract. Their work on the web development was painfully slow, and it also seemed like it took a long time to activate our social media channels. Our WordPress site didn’t go online until three months into development, and it seemed like they only prioritized it when we pressured them to work on it.
Is there anything that the vendor did well or that you would consider a strength?
They’re responsive when it comes to sending out proposals and invoices. They engage well with clients on that front.
In what specific areas can they improve?
They need to overhaul their business culture and their code of conduct if they plan to continue working with international clients.
What advice do you have for clients with similar needs to yours?
I would not recommend hiring them. They were slow and under-delivered.