Marketing Agency in Shanghai, China

Gentlemen marketing Agency is a Shanghai Based agency, specialized in Digital Marketing for China: SEO/SEM, Buzz, Social Media; online PR, and ereputation. We already have strong experience in Tourism, Cosmetics, fashion, B2B Industry and Food&beerage. Our team of experts will help Foreign firms to develop their Business in China, Image control, Ereputation, increasing your community, E-commerce development, Branding ...

The Founder Olivier VEROT & Philip Qian, French & Chinese, to insure a multicultural environnement efficient to success in the Internet Chinese World.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
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Shanghai, China
headquarters
  • Room 703 Building 1, Greenland Central Plaza, No.1377 Jiangchang Road
    Shanghai
    China

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Branding
  • Marketing Strategy
  • Digital Strategy

Reviews

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Digital Marketing and Web Dev For Investment Firm

“The project was only supposed to take four or five weeks, but ended up taking close to four months.”

Quality: 
1.0
Schedule: 
1.0
Cost: 
1.0
Willing to refer: 
1.0
The Project
 
Less than $10,000
 
Jan. - May 2019
Project summary: 

Gentlemen Marketing Agency managed social media posts and demand-side platform ads, intending to increase brand awareness in the Chinese market. They also developed and translated a website.

The Reviewer
 
Dubai, UAE
Ahmed Zakaria
CEO, Strategic Property Investments
 
Verified
The Review
Feedback summary: 

Costs mounted quickly as delays piled up and lead generation goals went unmet. They couldn’t provide documentation for ad spend expenses and were eventually discovered generating false leads. Not only were time and opportunity lost, but in-house staff turnover also increased due to dissatisfaction.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Strategic Property Investments. We provide SOMETHING RELATED TO funds in real estate and development in the Middle East and East Asia. Our customers fall into two groups: investors and B2B/B2C clients looking to buy real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentlemen Marketing Agency?

We’ve just begun expanding our business into China and I was looking for a marketing partner who could help us bring in high-quality contracts.

SOLUTION

What was the scope of their involvement?

They were supposed to provide digital marketing on multiple platforms, including some specific to China. This involved managing our social media accounts and making posts on our behalf. They also worked on lead generation through demand-side platform (DSP) ads that would appear in news apps. Their goal was to generate 60-80 leads per several hundred thousand impressions. We were also interested in having them provide web development for our Chinese content, but that went on a separate contract.

What is the team dynamic? 

We were originally supposed to have four team members working with us, but we only ended up having account managers for digital marketing and web development. I’m not sure if they outsourced the translation services or not.

How did you come to work with Gentlemen Marketing Agency?

They’re a bilingual team based in China. Language was the biggest barrier to us as an international company, so we needed someone we could communicate with. I felt like we got along well when we met face-to-face in Shanghai, especially since they claimed to know big-name developers in our other markets.

How much have you invested with them?

We spent about $8,000.

What is the status of this engagement?

We worked with them from January–May 2019.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

While the web development was slow, the digital marketing seemed to be fine, at least at first. As time went on, we grew frustrated by delays and our in-house staff found lots of major translation mistakes in the copy we sent them. We eventually discovered that their account manager was asking her friends to click on our ads and submit false leads in order to run through our ad spends. The deception became apparent when our sales team tried to follow up on the leads and found social connections to their staff.

How did Gentlemen Marketing Agency address the challenges that arose?

They’d promised us data analysis and access to reports, plus access to the backend, but they didn’t produce any of these things. Whenever we’d ask for receipts or proof of our ad spends, they didn’t have them.

Describe the impact this engagement has had on your business.

Thanks to the false start on entering the Chinese market, we ended up losing some of our sales staff. We had to pay a headhunter to replace them, which was very costly. Our team also wasn’t able to see any results despite months of work, which was not good for morale. We were led to believe that our brand identity was developing in a positive direction and that we were investing in the right kind of marketing. Trusting this company wasted a lot of time and opportunity for us.

How was project management handled?

Project management was generally ineffective. The project was only supposed to take four or five weeks, but ended up taking close to four months. It took them over a month just to initiate our contract. Their work on the web development was painfully slow, and it also seemed like it took a long time to activate our social media channels. Our WordPress site didn’t go online until three months into development, and it seemed like they only prioritized it when we pressured them to work on it.

Is there anything that the vendor did well or that you would consider a strength?

They’re responsive when it comes to sending out proposals and invoices. They engage well with clients on that front.

In what specific areas can they improve?

They need to overhaul their business culture and their code of conduct if they plan to continue working with international clients.

What advice do you have for clients with similar needs to yours?

I would not recommend hiring them. They were slow and under-delivered.

1.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
  • 1.0 Cost
    Value / within estimates
  • 1.0 Quality
    Service & deliverables
    They didn’t deliver anything.
  • 1.0 NPS
    Willing to refer
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