Marketing Agency in Shanghai, China

Gentlemen marketing Agency is a Shanghai Based agency, specialized in Digital Marketing for China: SEO/SEM, Buzz, Social Media; online PR, and ereputation. We already have strong experience in Tourism, Cosmetics, fashion, B2B Industry and Food&beerage. Our team of experts will help Foreign firms to develop their Business in China, Image control, Ereputation, increasing your community, E-commerce development, Branding ...

The Founder Olivier VEROT & Philip Qian, French & Chinese, to insure a multicultural environnement efficient to success in the Internet Chinese World.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
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Shanghai, China
headquarters
  • Room 703 Building 1, Greenland Central Plaza, No.1377 Jiangchang Road
    Shanghai
    China

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Branding
  • Marketing Strategy
  • Digital Strategy

Reviews

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SEO for Sensor Manufacturing Company

"Their team was very pleasant to work with."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2013 - July 2014
Project summary: 

Gentleman Marketing Agency employed SEO tactics to help increase the Google and Baidu search performance of a sensor manufacturing company in 3 different languages.

The Reviewer
 
51-200 Employees
 
China
GM, Manufacturing Company
 
Verified
The Review
Feedback summary: 

The project produced positive results for the client, elevating them to the number one position in all of their targeted keywords and generating a significant number of leads. The Gentleman marketing Agency team is both collaborative and highly knowledgeable about their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of sensors with several factories around the round including one in China. I'm the director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

We hired Gentlemen Marketing agency to appear on the first page on google and baidu rank in 3 different language with different keyword. The keywords choice was also analyzed and advised by GMA.

What were your goals for this project?

We wanted to improved our ranking for the keyword that we selected and to appear on the first page for some keyword and on the top first for some others. The aim was to generate leads.

SOLUTION

How did you select this vendor?

We selected then after comparing several offers, and selected them for their ability to understand our needs and our market.

Describe the project in detail.

We made several pre-meeting to understand clearly the lead. Then we had regularly report to see our ranking evolution and actions taken. Project ended when the goal was reach.

What was the team composition?

The team was composed by a project manager that that was our windows.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now ranking on rank first on several keyword and the lead generate by those actions were consequent.

How effective was the workflow between your team and theirs?

Their team was very pleasant to work with.

What did you find most impressive about this company?

Their way of working closely together and their industry knowledge were very impressive.

Are there any areas for improvement?

No, we were satisfied by the result.

5.0
Overall Score Continue like this, great company
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was respected
  • 5.0 Cost
    Value / within estimates
    The cost was competitive
  • 5.0 Quality
    Service & deliverables
    Goal was reach
  • 5.0 NPS
    Willing to refer
    I would not hesitate to refer GMA.

Lead Generation & SEO Strategy for Tourism Company

"GMA took the challenge and outperformed. They will always go the extra mile for their clients."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2012 - June 2019
Project summary: 

Gentlemen Marketing Agency helped a luxury tourism company enter the Chinese market. They executed on lead generation strategies, working on SEO, search engine marketing, and online brand reputation management.

The Reviewer
 
1-10 Employees
 
Paris, France
Co-Founder, Luxury Travel Agency
 
Verified
The Review
Feedback summary: 

Gentlemen Marketing Agency raised the brand's organic search rankings to the top of the page for several keywords. In addition to securing more site traffic, their team remained a responsive partner, providing exceptional service before and after campaigns.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a luxury travel agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

We hire Gentlemen Marketing Agency to develop a leads generation strategy in China.

What were your goals for this project?

Our goals was to improve our Brand awareness and receive leads from direct traffic in China.

SOLUTION

How did you select this vendor?

Gentlemen Marketing Agency has been recommended to us by other actors of our market.

Describe the scope of their work in detail.

The scope of their work was to implement our SEO, SEM, SMA and E-reputation strategy.

What was the team composition?

A project manager was dedicated to our company and build weekly contacts with our Communication department. One of the managing partner usually give us his support during the monthly reports.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Gentlemen Marketing Agency team did an extraordinary job by managing to rank our website on the top pages the major part of our targeted keywords. Thanks to it, a large amount of accurate traffic is guaranteed to be imported into our website.

How effective was the workflow between your team and theirs?

From the start, GMA were extremely responsive to our needs. I was very impressed with their service levels during and post-project.

What did you find most impressive about this company?

GMA took the challenge and outperformed. They will always go the extra mile for their clients. I would greatly recommend GMA to anyone looking for a long term digital partner in China.

Are there any areas for improvement?

We always would prefer to get even faster results, but targeting fast growth is also a matter of budget.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Digital Strategy for Italian Fashion Brand

"Gentlemen Marketing Agency has saved our lives more than once, providing us with the right advice."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2015 - Ongoing
Project summary: 

Gentlemen Marketing Agency has helped an Italian fashion brand enter the Chinese landscape through a robust marketing strategy. They designed the website, uploaded content in Mandarin, and now manage social.

The Reviewer
 
1-10 Employees
 
Sarnano, Italy
Nicola Venanzi
Founder & CEO, LE SIU Srl
 
Verified
The Review
Feedback summary: 

The brand is still in the final phases of entering the Chinese market, and Gentlemen Marketing Agency has been an integral partner every step of the way. While the team does face some turnover challenges, they've grown substantially over the years and have remained amicable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of LE SIU Srl, an italian company with a legal entity established in SH. LE SIU produces and sells through social ecommerce channels and concept stoers high quality fashion shoes for men and women handmade in Italy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

LE SIU's internationalization strategy focuses mostly on the Chinese market, whose landscape is unique and completely different from other countries.

We needed professional support for the whole project:

  • market entry strategy
  • price positioning
  • social media landscape
  • e-reputation
  • web marketing in general

What were your goals for this project?

After a screenig of the market, we decided to look for a professional Agency who could have been able to provide the full range of services needed.

We realised soon, after the first approaches to the Chinese market, that for a foreign company, it would have been practically impossible to manage effectively the market entry, without a professional partner who could have managed under the same cap all the aspects of the projects.

SOLUTION

How did you select this vendor?

We firstly checked within Shanghai area the Agencies offering the services needed. The search was done through Google, specialised Forums, but also through Baidu, the chinese Google, which unfortunately is only in Chinese.

A Chinese colleague helped us to verify the results on Baidu. Finally we selected some of the most interesting Agencies. Myself and my brother Piero, who is the co-founder, went personally to SH and we meet around 6-7 of them.

We eliminated immediately companies that might present a language barrier. The meeting with GMA was the most intertesting among all Agencies met. We talked to the owner, Oliver and to the Director: Alexandre.

Describe the scope of their work in detail.

Before commissioning the job, we met GMA 3-4 times, aiming to define exactly the scope of the project and the services needed. This has been also the opportunity to get to know closer each other and to establish a deeper relationship not only professional, but also on personal basis.

Once we started, GMA we had very clear in mind every single step to be done. GMA gathered all company documents, applied to open official accounts on WeChat, Weibo, QQ and also Little Red Book the booming chinese social app.

GMA reserved a chinese web-domain, (www.le-siu.cn) got from Government the compulsory Internet Content Provider License in our name, designed the website and loaded all our contents in Chinese.

Afterwards they started posting content on social media, worked on e-reputation and took care of press releases. We defined a monthly budget based on a detailed retainer quotation which we got from them.

What was the team composition?

We usually talk to GMA owners and to the Account Manager of LE SIU within GMA a Chinese guy, Lucian, who manages a team of 12 people assigned to LE SIU each one specialised on a topic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project after 2 years is still on going. So far we reached every goal which we set on our "to do" list with GMA. The process of entering the chinese market is complicate and we are inthe middle of it. But the first results are even above ourexpectations.

How effective was the workflow between your team and theirs?

We could establish a very friendly and cooperative working team between GMA and LE SIU. Yes we discuss a lot, but we also have fun together. This is fundamental when working with a partner.

What did you find most impressive about this company?

When we started, they were relatively small, I think 12/15 people. In 3 years they grew up massive. Now there must be around 70/80 people in their office. GMA occupy the entire 20th floor of a brand new building. This says more than 1000 words. There must be a reason if they could beat the competitors and become one of the best Agencies in SH.

Are there any areas for improvement?

yes, but not directly related to GMA itself. In China the turnover of employee is very high. They can change job and company even after few months. We, as customer, also suffered this "culture", because new employee in the LE SIU team at GMA side, means more job from our side to explain egain some concepts, exchange again the files etc. But this is a problem we must live with, because it is very common in Shanghai, definitely not only at GMA.

5.0
Overall Score After almost 3 years we are still working with GMA. There must be a reason for this ;-)
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Simply never had issues from this aspect
  • 5.0 Cost
    Value / within estimates
    GMA is more expensive than other Agencies. But the value for money is unbeatable
  • 5.0 Quality
    Service & deliverables
    Gentlemen Marketing Agency has saved our lives more than once, providing us with the right advice.
  • 5.0 NPS
    Willing to refer
    At the moment possibly the best choice for a foreign brand planning to enter the Chinese market

Digital Marketing and Web Dev For Investment Firm

“The project was only supposed to take four or five weeks, but ended up taking close to four months.”

Quality: 
1.0
Schedule: 
1.0
Cost: 
1.0
Willing to refer: 
1.0
The Project
 
Less than $10,000
 
Jan. - May 2019
Project summary: 

Gentlemen Marketing Agency managed social media posts and demand-side platform ads, intending to increase brand awareness in the Chinese market. They also developed and translated a website.

The Reviewer
 
Dubai, UAE
Ahmed Zakaria
CEO, Strategic Property Investments
 
Verified
The Review
Feedback summary: 

Costs mounted quickly as delays piled up and lead generation goals went unmet. They couldn’t provide documentation for ad spend expenses and were eventually discovered generating false leads. Not only were time and opportunity lost, but in-house staff turnover also increased due to dissatisfaction.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Strategic Property Investments. We provide SOMETHING RELATED TO funds in real estate and development in the Middle East and East Asia. Our customers fall into two groups: investors and B2B/B2C clients looking to buy real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentlemen Marketing Agency?

We’ve just begun expanding our business into China and I was looking for a marketing partner who could help us bring in high-quality contracts.

SOLUTION

What was the scope of their involvement?

They were supposed to provide digital marketing on multiple platforms, including some specific to China. This involved managing our social media accounts and making posts on our behalf. They also worked on lead generation through demand-side platform (DSP) ads that would appear in news apps. Their goal was to generate 60-80 leads per several hundred thousand impressions. We were also interested in having them provide web development for our Chinese content, but that went on a separate contract.

What is the team dynamic? 

We were originally supposed to have four team members working with us, but we only ended up having account managers for digital marketing and web development. I’m not sure if they outsourced the translation services or not.

How did you come to work with Gentlemen Marketing Agency?

They’re a bilingual team based in China. Language was the biggest barrier to us as an international company, so we needed someone we could communicate with. I felt like we got along well when we met face-to-face in Shanghai, especially since they claimed to know big-name developers in our other markets.

How much have you invested with them?

We spent about $8,000.

What is the status of this engagement?

We worked with them from January–May 2019.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

While the web development was slow, the digital marketing seemed to be fine, at least at first. As time went on, we grew frustrated by delays and our in-house staff found lots of major translation mistakes in the copy we sent them. We eventually discovered that their account manager was asking her friends to click on our ads and submit false leads in order to run through our ad spends. The deception became apparent when our sales team tried to follow up on the leads and found social connections to their staff.

How did Gentlemen Marketing Agency address the challenges that arose?

They’d promised us data analysis and access to reports, plus access to the backend, but they didn’t produce any of these things. Whenever we’d ask for receipts or proof of our ad spends, they didn’t have them.

Describe the impact this engagement has had on your business.

Thanks to the false start on entering the Chinese market, we ended up losing some of our sales staff. We had to pay a headhunter to replace them, which was very costly. Our team also wasn’t able to see any results despite months of work, which was not good for morale. We were led to believe that our brand identity was developing in a positive direction and that we were investing in the right kind of marketing. Trusting this company wasted a lot of time and opportunity for us.

How was project management handled?

Project management was generally ineffective. The project was only supposed to take four or five weeks, but ended up taking close to four months. It took them over a month just to initiate our contract. Their work on the web development was painfully slow, and it also seemed like it took a long time to activate our social media channels. Our WordPress site didn’t go online until three months into development, and it seemed like they only prioritized it when we pressured them to work on it.

Is there anything that the vendor did well or that you would consider a strength?

They’re responsive when it comes to sending out proposals and invoices. They engage well with clients on that front.

In what specific areas can they improve?

They need to overhaul their business culture and their code of conduct if they plan to continue working with international clients.

What advice do you have for clients with similar needs to yours?

I would not recommend hiring them. They were slow and under-delivered.

1.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
  • 1.0 Cost
    Value / within estimates
  • 1.0 Quality
    Service & deliverables
    They didn’t deliver anything.
  • 1.0 NPS
    Willing to refer
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