Marketing Agency in Shanghai, China

Gentlemen marketing Agency is a Shanghai Based agency, specialized in Digital Marketing for China: SEO/SEM, Buzz, Social Media; online PR, and ereputation. We already have strong experience in Tourism, Cosmetics, fashion, B2B Industry and Food&beerage. Our team of experts will help Foreign firms to develop their Business in China, Image control, Ereputation, increasing your community, E-commerce development, Branding ...

The Founder Olivier VEROT & Philip Qian, French & Chinese, to insure a multicultural environnement efficient to success in the Internet Chinese World.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
? These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.
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Shanghai, China
headquarters
  • Room 703 Building 1, Greenland Central Plaza, No.1377 Jiangchang Road
    Shanghai
    China

Focus

? These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.
Service lines
  • Branding
  • Marketing Strategy
  • Digital Strategy

Reviews

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China-Centric Marketing Strategy for AR/VR Company

"Their knowledge of how digital marketing works in the Chinese market was second to none."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2017 - May 2018
Project summary: 

Gentlemen Marketing Agency provided marketing support and strategy for an AR/VR company looking to break into the Chinese market. They managed a WeChat advertising campaign. 

The Reviewer
 
11-50 Employees
 
Switzerland
Regional Manager, AR/VR Company
 
Verified
The Review
Feedback summary: 

Gentlemen Marketing Agency had success with its WeChat campaign and was directly able to engage with customers in China. Their knowledge and understanding of the Chinese advertising market were fantastic. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

At the time, I worked for a European company working in VR and AR. I took care of the Chinese brand initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentlemen Marketing Agency?

We needed help with our China-focused marketing strategy and our WeChat campaign.

SOLUTION

What was the scope of their involvement?

They developed different kinds of campaign strategies. They informed us we needed a WeChat account to directly transmit information and create a community. The account would also allow us to talk to our clients directly. They gave us a basic WeChat account and then they gave us counseling on how to interact with Chinese customers.

Their team advised on how to present articles and videos. They helped us create content targeted for Chinese audiences.  

What is the team composition?

We worked directly with Olivier (Founder, Gentlemen Marketing Agency) and one other member of Gentlemen Marketing Agency

How did you come to work with Gentlemen Marketing Agency?

We found them online after doing some market research. After setting up a call, it was clear that they had worked in China for a long time. Olivier knew everything about digital issues regarding the Chinese market. I was impressed with their knowledge. Once they made an offer, we signed and started immediately.

How much have you invested with them?

We invested over €25,000 euros ($26,985 USD).

What is the status of this engagement?

It started in September 2017 and ran to May 2018. The project ended when we were purchased by a larger company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because emails and linking aren’t effective in China, the WeChat engagement was very successful, comparatively. We could directly engage with customers; the whole mission was a success.

How did Gentlemen Marketing Agency perform from a project management standpoint?

They were effective. The project was managed with chats and calls on WeChat. We set up calls and they gave us timetables with every action that we should take.

What did you find most impressive about them?

Their knowledge of how digital marketing works in the Chinese market was second to none. They were able to go into detail and refine the little things that could seriously impact the project.

Are there any areas they could improve?

There was nothing I could think of. 

Do you have any advice for potential customers?

For all foreign companies that come to China, this is the best agency that you can get. I would advise getting access to the Chinese market before launching anything. If you want to do advertising, make sure you know what you want and how you want to succeed.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WeChat Presence Building for Conference Management Company

"The team was readily available whenever we needed something."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2018 - Ongoing
Project summary: 

Gentlemen Marketing Agency built and managed a WeChat platform to promote two conferences that the client held in China. They also assisted with the translation of the client’s content.

The Reviewer
 
11-50 Employees
 
Montpellier, France
Bénédicte Clement
Event Manager, ANT Congrès
 
Verified
The Review
Feedback summary: 

The team at Gentlemen Marketing Agency’s work increased visibility and helped the client gain traction in an unfamiliar market. They’re excellent communicators and always look for ways to add value to a project through their suggestions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a conference manager at ANT Congres. We are a professional conference organizer and we facilitate about 20 per year around the world. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentlemen Marketing Agency?

We wanted assistance with marketing and digital media for two conferences we were organizing in China. 

SOLUTION

What was the scope of their involvement?

Gentlemen Marketing Agency built and assisted with managing our WeChat account since many of our usual media platforms are not allowed in China. They helped with content and visibility by providing translation and linking with contacts. 

How did you come to work with Digital Marketing Agency? 

I found them through a basic Google search for marketing agencies in China. I was able to connect with them because the younger sister of the founder lives in France. 

How much have you invested with them?

We spent $6,500 on their services for two Chinese conferences. 

What is the status of this engagement?

We began working with them in 2018 and we collaborated again in 2019. We can’t hold any events this year in China because of the novel coronavirus outbreak. However, we will resume our collaboration with them in the future. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any specific metrics because we had never worked in China before our engagement with Gentlemen Marketing Agency, so there’s nothing to compare. However, I was happy with their services. They increased our visibility and were quick to respond to our questions. I felt like our customers were taken care of. 

How did Gentlemen Marketing Agency perform from a project management standpoint?

We couldn’t use some of our preferred project management tools because they aren’t available in China. We mostly communicated with them directly through our WeChat account. 

What did you find most impressive about them? 

I was impressed by their friendliness and their fluency in both English and Mandarin. They were able to translate perfectly between the two languages. The team was readily available whenever we needed something. We were even able to visit their offices in Shanghai, and they were very hospitable. 

Are there any areas they could improve?

Not really. Although, it would be nice if they were able to share analytics about engagement and activity on our WeChat account. 

Do you have advice for potential customers? 

Trust them because they know what they’re doing. Don’t be afraid to ask questions. 

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

International Digital Strategy for Medical Practice

"They take a friendly approach. It allows us to communicate quickly and as needed."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Sep. 2019 - Ongoing
Project summary: 

Gentlemen Marketing Agency supported the creation of WeChat accounts. Now, internal stakeholders create content, and the vendor translates it and adapts its appearance for the Chinese audience.

The Reviewer
 
1001-10,000 Employees
 
Moscow, Russia
Marketing Manager, Medical Practice
 
Verified
The Review
Feedback summary: 

The WeChat account has maintained a steady amount of followers, and it has achieved a good clickthrough rate for the market. The vendor has maintained a responsive, personable communication style througout the engagement. It's clear they are invested in the success of the project.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the international marketing manager of a medical practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentleman Marketing Agency?

We needed help with our international digital strategy.

SOLUTION

What was the scope of their involvement?

They helped us create WeChat accounts. Every month, we create two posts to feed the community on these accounts, and I create content with them. 

The medical segment is very tricky. I can’t give them all the keys to make everything on their own. So, I provide the content on my own, and they translate it and adapt it to the Chinese public. They add the design, the layouts, and everything we need to make it beautiful. They give me a lot of ideas when I don’t know what to say.

Also, I’ve received approval for a budget I made with them regarding the development of a communication strategy. They’re going to develop a website for China. I’ll head the project and tell them what to input and where we need to focus. Then, they’ll do PR for us when the website is done. We’ll also do the SEO campaign. 

What is the team composition?

I work with the key account manager, who is a really nice guy. I also work with the commercial director and the website developer.

How did you come to work with Gentleman Marketing Agency?

I made a very big benchmark at the beginning of the year. So, I called all the agencies in China to see what they could propose, how they would react to the project, how they would price it, and how they would follow-up.

I chose Gentleman Marketing Agency because their price was attractive, and I found them quickly because they had very good SEO. I was looking to see which company had the best SEO, and they placed in the first results every time.

How much have you invested with them?

We’ve invested 5,000 euros (approximately $5,400 USD) so far. The plan is to pay 24,000 euros (approximately $26,000) for the year.

What is the status of this engagement?

We started working together in September 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had 170 followers on WeChat since November. The clickthrough (CTR) rate is between 15-20%, which is good. (On WeChat, it’s very hard to have a good engagement rate because their users aren’t as active as us.) 

How did Gentleman Marketing Agency perform from a project management standpoint?

Their project management is good. In the beginning, we just needed to adapt to each other. I’m satisfied, and they reply very quickly. The account manager is like a friend now because we talk every day. He’s super available—he even answers on the weekend. He’s helped me out when I had doubts. To communicate, we speak on WhatsApp.

What did you find most impressive about them?

They take a friendly approach. It allows us to communicate quickly and as needed. There’s transparency.

Are there any areas they could improve?

No, they did well.

Do you have any advice for potential customers?

Work with them. I’m very satisfied. A lot of other agencies didn’t care about the project or gave me a very high price, unlike Gentleman Marketing Agency.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Wine Subscription Service

"They're sharp, fast-reacting, and they know good of what they are doing."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - June 2018
Project summary: 

Gentleman Marketing Agency supported digital marketing for a wine subscription service. Providing SEO, SMM, and online event creation, they improved search results on Taobao and Baidu.

The Reviewer
 
11-50 Employees
 
Shanghai, China
Jin Wang
Marketing Manager, Cellar Beauty Shanghai Co., Ltd.
 
Not verified
The Review
Feedback summary: 

Due to Gentleman Marketing Agency’s efforts, the wine subscription’s site ranks highly on Baidu in both English and Chinese. Their team worked efficiently and reacted quickly to challenges. They offer great service for a good value.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

My previous company was a wine importer in Shanghai, China. It distributed wine into Chinese market through both online and off-line channels. My position there was the marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

It hired GMA for specifically for digital marketing purpose. GMA did SEO\Social Media Marketing\Online Event Creation and Management for us. The specific project we had with GMA were three, including broadcasting and boosting the sale of our monthly recommended wine, pushing our subscription and build our consumer database.

What were your goals for this project?

We looked at maintaining a high speed increase for our product sales as well as of our consumer base. In order to achieve so, we will need to clearly understand the needs of consumers in the Chinese market and push our most suitable to them.

SOLUTION

How did you select this vendor?

They were introduced by a friend. I then searched them on Google before I came back to Shanghai. By that time, I was working in Singapore.

Describe the scope of their work in detail.

GMA did SEO\Social Media Marketing\Online Event Creation and Management for us. It has been a while so I couldn't recall each detail of their work. However, I remember they manage our baidu searches, Taobao comments and advertisement, and facebook reviews. They also talked online with our customers to collect their responses.

What was the team composition?

I worked with Olivier and Philip directly for most of the time. I also worked with they analysts sometimes when they have some instant response. I know they had a few digital designers as well back to that time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our specific brand name French Cellar Shanghai and Cellar Beauty Shanghai were shown ranked top 5 on Baidu when you search wine subscription or wine event in Shanghai in both English and Chinese.

How effective was the workflow between your team and theirs?

Positively for most of the time. I was usually the one to connect with them. They are prompt in replying emails and effective in giving answers.

What did you find most impressive about this company?

They're sharp, fast-reacting, and they know good of what they are doing. Overall, they're a good value.

Are there any areas for improvement?

If they have more powerful off-line event organizing ability to underpin their strong online service, it will be more perfect.

4.5
Overall Score Great for start-ups and middle scaled companies.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They always met the deadline except sometimes the results could be slightly defected.
  • 4.5 Cost
    Value / within estimates
    Good value!
  • 4.0 Quality
    Service & deliverables
    Great for most of the time.
  • 4.0 NPS
    Willing to refer
    They provide good value service but if you are super rich or need super fancy results, you may want to try higher end company.

Digital Marketing for International Business Consultant

"Their flexibility and speed stood out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Nov. 2019
Project summary: 

Gentlemen Marketing Agency managed the online presence of a third-party client. They implemented web design, Baidu positioning, and Weibo and WeChat social media management. 

The Reviewer
 
1-10 Employees
 
Hong Kong
Alberto Antinucci
Owner, Antinucci Consulting
 
Verified
The Review
Feedback summary: 

After the campaign, the retail product was in high demand, which spurred a price increase. Internal stakeholders appreciated the multicultural aspect of the team. In addition, their communication style and task management were seamless.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am an international business consultant with deep understanding of the Chinese market. My clients are European business owners who wants to enter the Chinese market with strong positioning. We design the business plan with the clients and we choose who to work within the territory.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

Gentlemen Marketing Agency distinguished themself from other agencies for the professional approach and already established case histories. Not only we found a great marketing interface, but we were immersed by the knowledge of all the team. Over 30 people ready to support and develop the project.

What were your goals for this project?

Our main goal was to let Chinese consumers know about our client's product as the best Italian Red Wine in a very competitive field. The online campaign accompanied the offline wine tasting tour in different cities and the results were immediately seen with the consumers appreciating the product simply because of its elegance, taste and lifestyle approach. A luxury wine is difficult to sell when nobody knows about it. GMA helped us to spread the words.

SOLUTION

How did you select this vendor?

It was not an easy choice to select GMA at first, but all the available documentation online and guides and how-to posts let us immediately understand the high quality of the team. Direct interaction and personal relations then drove the decision to GMA.

Describe the scope of their work in detail.

GMA took complete control of the digital presence online of the client and starting from Chinese web design, wechat official account, weibo, baidu positioning, newsletter, online reviews, etc. it was a well-coordinated job.

What was the team composition?

We have worked closely with the principle of the firm as well as the assigned project manager. She then directed all the related competence works to all teams accordingly. I can say it was great teamwork with superb direction.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a success: we were able to start from zero to hero! Once started there were difficulties to let consumer understand what the wine was about and we had difficulties to sell it for 150€/bottle (under cost).

After the campaign, the product was in high demand and the retail price on our WeChat Store for CrossBorder delivery was RMB4999= corresponding to €750/bottle.

How effective was the workflow between your team and theirs?

There was never a problem to understand where we were about with both directions and communication. It was a smooth process of intercultural business approach. Very nice and enriching at the same time.

What did you find most impressive about this company?

Their flexibility and speed stood out.These are definitely two aspects of GMA that impressed me the most.

Also, the multicultural environment with employees from many different nationalities and cultures made the place very special and highly constructive,

Are there any areas for improvement?

Like always there are areas of improvement for anyone, but like I previously stated, GMA was the right partner at the right time with the right suggestions and correct price positioning. So far, Olivier and his partners are doing great and wish lot of business for them to come!

5.0
Overall Score Excellent
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Never had a problem
  • 4.5 Cost
    Value / within estimates
    Aligned to the market
  • 5.0 Quality
    Service & deliverables
    Excellent
  • 5.0 NPS
    Willing to refer
    Very likely

SEO for Sensor Manufacturing Company

"Their team was very pleasant to work with."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June 2013 - July 2014
Project summary: 

Gentleman Marketing Agency employed SEO tactics to help increase the Google and Baidu search performance of a sensor manufacturing company in 3 different languages.

The Reviewer
 
51-200 Employees
 
China
GM, Manufacturing Company
 
Verified
The Review
Feedback summary: 

The project produced positive results for the client, elevating them to the number one position in all of their targeted keywords and generating a significant number of leads. The Gentleman marketing Agency team is both collaborative and highly knowledgeable about their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a manufacturer of sensors with several factories around the round including one in China. I'm the director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

We hired Gentlemen Marketing agency to appear on the first page on google and baidu rank in 3 different language with different keyword. The keywords choice was also analyzed and advised by GMA.

What were your goals for this project?

We wanted to improved our ranking for the keyword that we selected and to appear on the first page for some keyword and on the top first for some others. The aim was to generate leads.

SOLUTION

How did you select this vendor?

We selected then after comparing several offers, and selected them for their ability to understand our needs and our market.

Describe the project in detail.

We made several pre-meeting to understand clearly the lead. Then we had regularly report to see our ranking evolution and actions taken. Project ended when the goal was reach.

What was the team composition?

The team was composed by a project manager that that was our windows.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now ranking on rank first on several keyword and the lead generate by those actions were consequent.

How effective was the workflow between your team and theirs?

Their team was very pleasant to work with.

What did you find most impressive about this company?

Their way of working closely together and their industry knowledge were very impressive.

Are there any areas for improvement?

No, we were satisfied by the result.

5.0
Overall Score Continue like this, great company
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was respected
  • 5.0 Cost
    Value / within estimates
    The cost was competitive
  • 5.0 Quality
    Service & deliverables
    Goal was reach
  • 5.0 NPS
    Willing to refer
    I would not hesitate to refer GMA.

Lead Generation & SEO Strategy for Tourism Company

"GMA took the challenge and outperformed. They will always go the extra mile for their clients."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2012 - June 2019
Project summary: 

Gentlemen Marketing Agency helped a luxury tourism company enter the Chinese market. They executed on lead generation strategies, working on SEO, search engine marketing, and online brand reputation management.

The Reviewer
 
1-10 Employees
 
Paris, France
Co-Founder, Luxury Travel Agency
 
Verified
The Review
Feedback summary: 

Gentlemen Marketing Agency raised the brand's organic search rankings to the top of the page for several keywords. In addition to securing more site traffic, their team remained a responsive partner, providing exceptional service before and after campaigns.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a luxury travel agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

We hire Gentlemen Marketing Agency to develop a leads generation strategy in China.

What were your goals for this project?

Our goals was to improve our Brand awareness and receive leads from direct traffic in China.

SOLUTION

How did you select this vendor?

Gentlemen Marketing Agency has been recommended to us by other actors of our market.

Describe the scope of their work in detail.

The scope of their work was to implement our SEO, SEM, SMA and E-reputation strategy.

What was the team composition?

A project manager was dedicated to our company and build weekly contacts with our Communication department. One of the managing partner usually give us his support during the monthly reports.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Gentlemen Marketing Agency team did an extraordinary job by managing to rank our website on the top pages the major part of our targeted keywords. Thanks to it, a large amount of accurate traffic is guaranteed to be imported into our website.

How effective was the workflow between your team and theirs?

From the start, GMA were extremely responsive to our needs. I was very impressed with their service levels during and post-project.

What did you find most impressive about this company?

GMA took the challenge and outperformed. They will always go the extra mile for their clients. I would greatly recommend GMA to anyone looking for a long term digital partner in China.

Are there any areas for improvement?

We always would prefer to get even faster results, but targeting fast growth is also a matter of budget.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Digital Strategy for Italian Fashion Brand

"Gentlemen Marketing Agency has saved our lives more than once, providing us with the right advice."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2015 - Ongoing
Project summary: 

Gentlemen Marketing Agency has helped an Italian fashion brand enter the Chinese landscape through a robust marketing strategy. They designed the website, uploaded content in Mandarin, and now manage social.

The Reviewer
 
1-10 Employees
 
Sarnano, Italy
Nicola Venanzi
Founder & CEO, LE SIU Srl
 
Verified
The Review
Feedback summary: 

The brand is still in the final phases of entering the Chinese market, and Gentlemen Marketing Agency has been an integral partner every step of the way. While the team does face some turnover challenges, they've grown substantially over the years and have remained amicable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO of LE SIU Srl, an italian company with a legal entity established in SH. LE SIU produces and sells through social ecommerce channels and concept stoers high quality fashion shoes for men and women handmade in Italy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

LE SIU's internationalization strategy focuses mostly on the Chinese market, whose landscape is unique and completely different from other countries.

We needed professional support for the whole project:

  • market entry strategy
  • price positioning
  • social media landscape
  • e-reputation
  • web marketing in general

What were your goals for this project?

After a screenig of the market, we decided to look for a professional Agency who could have been able to provide the full range of services needed.

We realised soon, after the first approaches to the Chinese market, that for a foreign company, it would have been practically impossible to manage effectively the market entry, without a professional partner who could have managed under the same cap all the aspects of the projects.

SOLUTION

How did you select this vendor?

We firstly checked within Shanghai area the Agencies offering the services needed. The search was done through Google, specialised Forums, but also through Baidu, the chinese Google, which unfortunately is only in Chinese.

A Chinese colleague helped us to verify the results on Baidu. Finally we selected some of the most interesting Agencies. Myself and my brother Piero, who is the co-founder, went personally to SH and we meet around 6-7 of them.

We eliminated immediately companies that might present a language barrier. The meeting with GMA was the most intertesting among all Agencies met. We talked to the owner, Oliver and to the Director: Alexandre.

Describe the scope of their work in detail.

Before commissioning the job, we met GMA 3-4 times, aiming to define exactly the scope of the project and the services needed. This has been also the opportunity to get to know closer each other and to establish a deeper relationship not only professional, but also on personal basis.

Once we started, GMA we had very clear in mind every single step to be done. GMA gathered all company documents, applied to open official accounts on WeChat, Weibo, QQ and also Little Red Book the booming chinese social app.

GMA reserved a chinese web-domain, (www.le-siu.cn) got from Government the compulsory Internet Content Provider License in our name, designed the website and loaded all our contents in Chinese.

Afterwards they started posting content on social media, worked on e-reputation and took care of press releases. We defined a monthly budget based on a detailed retainer quotation which we got from them.

What was the team composition?

We usually talk to GMA owners and to the Account Manager of LE SIU within GMA a Chinese guy, Lucian, who manages a team of 12 people assigned to LE SIU each one specialised on a topic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project after 2 years is still on going. So far we reached every goal which we set on our "to do" list with GMA. The process of entering the chinese market is complicate and we are inthe middle of it. But the first results are even above ourexpectations.

How effective was the workflow between your team and theirs?

We could establish a very friendly and cooperative working team between GMA and LE SIU. Yes we discuss a lot, but we also have fun together. This is fundamental when working with a partner.

What did you find most impressive about this company?

When we started, they were relatively small, I think 12/15 people. In 3 years they grew up massive. Now there must be around 70/80 people in their office. GMA occupy the entire 20th floor of a brand new building. This says more than 1000 words. There must be a reason if they could beat the competitors and become one of the best Agencies in SH.

Are there any areas for improvement?

yes, but not directly related to GMA itself. In China the turnover of employee is very high. They can change job and company even after few months. We, as customer, also suffered this "culture", because new employee in the LE SIU team at GMA side, means more job from our side to explain egain some concepts, exchange again the files etc. But this is a problem we must live with, because it is very common in Shanghai, definitely not only at GMA.

5.0
Overall Score After almost 3 years we are still working with GMA. There must be a reason for this ;-)
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Simply never had issues from this aspect
  • 5.0 Cost
    Value / within estimates
    GMA is more expensive than other Agencies. But the value for money is unbeatable
  • 5.0 Quality
    Service & deliverables
    Gentlemen Marketing Agency has saved our lives more than once, providing us with the right advice.
  • 5.0 NPS
    Willing to refer
    At the moment possibly the best choice for a foreign brand planning to enter the Chinese market

Digital Marketing and Web Dev For Investment Firm

“The project was only supposed to take four or five weeks, but ended up taking close to four months.”

Quality: 
1.0
Schedule: 
1.0
Cost: 
1.0
Willing to refer: 
1.0
The Project
 
Less than $10,000
 
Jan. - May 2019
Project summary: 

Gentlemen Marketing Agency managed social media posts and demand-side platform ads, intending to increase brand awareness in the Chinese market. They also developed and translated a website.

The Reviewer
 
Dubai, UAE
Ahmed Zakaria
CEO, Strategic Property Investments
 
Verified
The Review
Feedback summary: 

Costs mounted quickly as delays piled up and lead generation goals went unmet. They couldn’t provide documentation for ad spend expenses and were eventually discovered generating false leads. Not only were time and opportunity lost, but in-house staff turnover also increased due to dissatisfaction.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Strategic Property Investments. We provide SOMETHING RELATED TO funds in real estate and development in the Middle East and East Asia. Our customers fall into two groups: investors and B2B/B2C clients looking to buy real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gentlemen Marketing Agency?

We’ve just begun expanding our business into China and I was looking for a marketing partner who could help us bring in high-quality contracts.

SOLUTION

What was the scope of their involvement?

They were supposed to provide digital marketing on multiple platforms, including some specific to China. This involved managing our social media accounts and making posts on our behalf. They also worked on lead generation through demand-side platform (DSP) ads that would appear in news apps. Their goal was to generate 60-80 leads per several hundred thousand impressions. We were also interested in having them provide web development for our Chinese content, but that went on a separate contract.

What is the team dynamic? 

We were originally supposed to have four team members working with us, but we only ended up having account managers for digital marketing and web development. I’m not sure if they outsourced the translation services or not.

How did you come to work with Gentlemen Marketing Agency?

They’re a bilingual team based in China. Language was the biggest barrier to us as an international company, so we needed someone we could communicate with. I felt like we got along well when we met face-to-face in Shanghai, especially since they claimed to know big-name developers in our other markets.

How much have you invested with them?

We spent about $8,000.

What is the status of this engagement?

We worked with them from January–May 2019.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

While the web development was slow, the digital marketing seemed to be fine, at least at first. As time went on, we grew frustrated by delays and our in-house staff found lots of major translation mistakes in the copy we sent them. We eventually discovered that their account manager was asking her friends to click on our ads and submit false leads in order to run through our ad spends. The deception became apparent when our sales team tried to follow up on the leads and found social connections to their staff.

How did Gentlemen Marketing Agency address the challenges that arose?

They’d promised us data analysis and access to reports, plus access to the backend, but they didn’t produce any of these things. Whenever we’d ask for receipts or proof of our ad spends, they didn’t have them.

Describe the impact this engagement has had on your business.

Thanks to the false start on entering the Chinese market, we ended up losing some of our sales staff. We had to pay a headhunter to replace them, which was very costly. Our team also wasn’t able to see any results despite months of work, which was not good for morale. We were led to believe that our brand identity was developing in a positive direction and that we were investing in the right kind of marketing. Trusting this company wasted a lot of time and opportunity for us.

How was project management handled?

Project management was generally ineffective. The project was only supposed to take four or five weeks, but ended up taking close to four months. It took them over a month just to initiate our contract. Their work on the web development was painfully slow, and it also seemed like it took a long time to activate our social media channels. Our WordPress site didn’t go online until three months into development, and it seemed like they only prioritized it when we pressured them to work on it.

Is there anything that the vendor did well or that you would consider a strength?

They’re responsive when it comes to sending out proposals and invoices. They engage well with clients on that front.

In what specific areas can they improve?

They need to overhaul their business culture and their code of conduct if they plan to continue working with international clients.

What advice do you have for clients with similar needs to yours?

I would not recommend hiring them. They were slow and under-delivered.

1.0
Overall Score
  • 1.0 Scheduling
    ON TIME / DEADLINES
  • 1.0 Cost
    Value / within estimates
  • 1.0 Quality
    Service & deliverables
    They didn’t deliver anything.
  • 1.0 NPS
    Willing to refer

Digital Marketing for Intl. Electrical Manufacturer

"...they really helped us structure our digital marketing strategy."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - Dec. 2018
Project summary: 

Gentlemen Marketing Agency was brought on board to boost the reputation of an electronics manufacturer, in China. They worked to improve the client's performance on Chinese search engines and social media.

The Reviewer
 
51-200 Employees
 
China
General Manager Asia, SELTECH
 
Verified
The Review
Feedback summary: 

Gentlemen Marketing Agency developed a smart digital strategy, culminating in a real increase in leads originating from China. They effectively improved the client's performance on Baidu through keyword marketing and backlinks, as well as creative generated content. They were responsive and skilled.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Seltech is electronic product supplier. I am working as General manager for our Asian office

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gentlemen Marketing Agency?

We were looking for increasing our e reputation in China, on internet and on wechat.

What were your goals for this project?

get better result through Baidu search generate content on chinese social media

SOLUTION

How did you select this vendor?

we careful review the strategy they will use to approach our issue. they gave planning and advice that gave us confidence to choose them for our project.

Describe the scope of their work in detail.

SEO Audit SEO baidu improvement : key word, backlinks, seo campaign Wechat ebrochure Wechat communication setup

What was the team composition?

2 people involve : one for the project defintiion, one for development

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw real increase on the website requirement coming from China. leading to an increase of our opportunity pipeline

How effective was the workflow between your team and theirs?

they provide fast answer to our requirement by emails.

What did you find most impressive about this company?

they have professional point of view. and they really helped us structure our digital markteing strategy.

Are there any areas for improvement?

Not from our point of view

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
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