What was the scope of their involvement?
Essentially, GenB helped us build our digital brand. They reworked our entire logo and asset system, and they also developed our website. Our organization had several different types of users with various permissions, and GenB tested a few iterations for what a new system might look like. Once we selected a system, we went through an entire process GenB developed to port from our old system to the new one. They had to take care of a lot of data, some of which was bad data, and transfer it to make sure it was functioning after the integration period. We tested it once more and then went live.
After the launch, GenB provided maintenance and any customizations that we needed. They never said no and were always able to develop new tools for us. For example, at one point, we needed a way to send a sensitive document out to our board. GenB developed a system that tracked who was using the document where and that securely sent the document with a unique watermark for each member.
GenB also created an online community for our member companies that included a member directory. Now, anyone who joins our organization can access any number of committees depending on their type of membership, and we can communicate with members via email based on their committees. This and other tools facilitated our staff’s needs, like when GenB created a tool that automatically populated documents on our website just by sending it to a specific email address.
They developed an RSVP and tracking tool for one of our events, which helped with planning and execution. They helped reestablish our brand and developed the website and internal communications platform along with some content creation.
What is the team composition?
We work with our account manager to determine the needs for our projects, and then we get assigned whoever best fit the description. GenB’s team is incredibly diverse and flexible, and we have access to all their resources. We get the team members assigned to us, and I’d interact with them as much as the project required. Sometimes I talked to them daily; other times, I only checked in once a week.
How did you come to work with GenB, Inc.?
A colleague had told me about GenB, and they actually helped develop a scope that we sent out to bid. We selected about ten firms, and GenB was one of them. The content management system (dotCMS) GenB proposed made it easy and seamless for us to manage everything in one place, which was a huge benefit. We had various online assets and being able to manage them through one portal was important.
The selection process took a long time because we’d had bad vendors in the past and wanted to be thorough in making sure we selected someone who would work well with us. We chose GenB because they were clearly committed to our success.
How much have you invested with them?
We have an annual retainer contract with them, but we’ve probably spent around $1 million since starting.
What is the status of this engagement?
We’ve been working with them since 2012.