Geeky Tech

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of (a/an) Information technology

Describe what your company does in a single sentence.

Technology consultancy with an emphasis on Agile and DevOps

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Geeky Tech to accomplish?

• Improve the performance of our website SEO
• Improve the performance/fully restructure our existing Google Ads

SOLUTION

How did you find Geeky Tech?

Online Search

Why did you select Geeky Tech over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Geeky Tech’s team?

13

Describe the scope of work in detail. Please include a summary of key deliverables.

We have a website rich in content but poorly optimised for SEO and a Google Ads account with many historic ads, poorly organised and spreading our budget far too thin. We asked them to audit and overhaul on both counts, providing us with a new strategy and supporting us to enact it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase lead generation (167% in just one quarter compared to the previous year)
• Increased website traffic
• Improved click through rates/lower cost per click

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Geeky Tech are very well organised and keep impeccable tabs on work in progress. They deliver everything like clockwork.  I am the main obstacle to completing things just through lack of capacity/a small marketing team but very happy with their work.

They respond to our needs incredibly well - we always have something new we want to try, a new directive or strategy. Doesn't matter how 'out there' our request is, the Geeks are very reactive and keen to help us out.

What was your primary form of communication with Geeky Tech?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Really nice team to work with and all such nice people on a personal level. We were accustomed to an agency that just tried to avoid scrutiny and feed us endless data without any context or input and bamboozle us into submission.

Geeky Tech take the time to make sure we know exactly what is going on, what level of support we need to do better and how they can best assist us. It's such a positive experience and they function like an extension of our own team.

Are there any areas for improvement or something Geeky Tech could have done differently?

Nothing I would change.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing at Conidia Bioscience. We manufacture and distribute microbial fuel testing kits for the aviation, marine, and land diesel sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Geeky Tech, and what were your goals?

When we hired Geeky Tech, our site wasn’t set up to bring in new leads. We asked Geeky Tech to optimise our website and help us capitalise on our unique FUELSTAT product, which had the potential for great expansion in other markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

Having worked with other web agencies and not feeling confident in their ability to help drive results, we were really looking for a web agency with an SEO speciality, which we felt confident that Geeky Tech offered.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Geeky Tech started with a complete site overhaul, which included content, a design refresh, and thorough competitor research (from an SEO perspective). They helped us to narrowed down the keywords that potential customers were using to search and then took those results to rewrite some of our content and trim the fat. With more focused keywords and optimised web pages, they also expanded our reach on the internet with backlinks. Because we needed immediate traffic to capitalise on the demand for fuel testing kits in the aviation industry, GT also used those keywords to build a Google Ad campaign.

How many people from the vendor's team worked with you, and what were their positions?

Our main points of contact are Ben, Mark, Alan, Holly and Patricia. They all take care of various aspects of our projects. Ben and Mark worked with us during the keyword research and strategy phase. Alan is the main person who sends us detailed analytic reports. He’s also in charge of making sure our site is technically sound and fixing any issues as they come. Pati worked with us in the beginning on design, and Holly is the project manager who kept things on track.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over a nine-month period, Geeky Tech helped us achieve 150% more sessions and increased our ranked pages by 88%. Ranking us on page one for over 90% of our target terms.

Describe their project management style, including communication tools and timeliness.

Very effective. The team is always really responsive and is good at delivering work in a structured and timely manner.

What did you find most impressive or unique about this company?

The team is really straightforward about what they can do and how they do it. I appreciate that they don’t waste my time with empty promises.

Are there any areas for improvement or something they could have done differently?

Nothing major so far.

BACKGROUND

Please describe your company and your position there.

Pillir is a low-code/no-code, cloud-native platform that enables organizations to develop mission-critical apps 20 times faster than traditional methods, leveraging the power of SAP’s digital core from any device, with or without connectivity.

The platform enables organizations at any stage of their SAP journeys to quickly and easily innovate, with little-to-no programming requirements, rapidly moving custom development to the edge. I served as CMO for Pillir with global marketing resposibility

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Geeky Tech, and what were your goals?

Pillir was not known in its market and had very low visibility in search engines, creating a low amount of inbound traffic. We were looking for help in creating inbound traffic and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've worked with GeekyTech in a previous company and liked what they do, how they do business, the team, and the results. Doing business with them again was a no-brainer

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

GeekyTech did two type of works for me:

1. On and off site SEO optimization - this included working with me on selecting strategic keywords, SEO research, SEO content briefs for our writer, and then on-page optimization, in addition to off-page optimization, creating backlinks and increasing the new content visibility
2. Paid media - I worked with the team on PPC, paid social, programmatic display running variety of campaigns, lead and awareness generating

How many people from the vendor's team worked with you, and what were their positions?

2 in paid media 4 on SEO optimization

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In a span of less than two years we saw:

• 177% increase in organic users pretty much looking like a hockey stick
• 150% increase in sessions
• 25 of the 50 target keywords currently ranking on page 1 of Google in the US, 15 of those ranking in position 1-3
• Substantial amount of inbound leads

Describe their project management style, including communication tools and timeliness.

The team is great to work with. We had a weekly call with the paid media team to discuss and optimize the running campaigns. An online dashboard provided visibility to SEO results and status and a monthly call with the SEO team reviewing results On top of that we had on-going communication with the team using email as needed with very quick responses

What did you find most impressive or unique about this company?

GeekyTech are by far the best SEO company I had the pleasure of considering or working with. They are creative in their methods and bring quick results. As their name applies they geek out about data and track everything providing visibility and tracking what works, or doesn't work and need to be changed/evolve

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I run Hattrick Furniture, a website where I share all of my interests—home, lifestyle, and gardening.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Geeky Tech?

We needed a company to provide SEO services and create social media accounts.

What were your goals for this project?

We wanted to increase traffic and build up our reputation.

SOLUTION

How did you select this vendor?

We searched for companies based on service offerings and culture fit.

Describe the scope of their work in detail.

During the SEO project, the team asked for feedback and provided documentation to keep us informed.

What was the team composition?

I worked with a number of people on their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media accounts are interlinked and our rankings have improved.

How effective was the workflow between your team and theirs?

The team is easy to communicate with via Google Hangouts, phone, and email.

What did you find most impressive about this company?

Their reporting for each section is clear and very helpful.

Are there any areas for improvement?

We are very satisfied with the work.