Gecode Software House

BACKGROUND

Please describe your company and position.

 I am the Business development Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

Marketing & e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gecode Software House to accomplish?

• Boost conversion rate
• Enhance customer retention
• Improve operational efficiency

SOLUTION

How did you find Gecode Software House?

Online Search

Why did you select Gecode Software House over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Gecode Software House were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project is to create the platform, which will enable a marketing and e-commerce company in the finance industry to personalize their customers' shopping experiences. The platform will use behavioral and transactional data to deliver personalized product recommendations, content, and promotions, ultimately aiming to increase conversion rates and customer loyalty.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the project is measured by its direct business impact, not just its technical features. Key measurable outcomes include:

• Increased Conversion Rate: We would track the percentage of users who make a purchase after interacting with personalized content, aiming for a 15% lift compared to non-personalized experiences.
• Higher Average Order Value (AOV): By using the recommendation engine for upselling and cross-selling, the goal is to achieve a 10% increase in AOV for customers who engage with the recommendations.
• Improved Customer Retention: We would measure the increase in the repeat purchase rate, with a target of a 5% rise within three months of the platform's launch, driven by personalized email campaigns.
• Increased Click-Through Rate (CTR): A more granular metric, we would aim for a 25% higher CTR on personalized banners and product recommendations compared to generic ones, demonstrating the effectiveness of the personalization itself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

According to project roadmap

What was your primary form of communication with Gecode Software House?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a business-oriented team

Are there any areas for improvement or something Gecode Software House could have done differently?

In my opinion no