Brand Identity Development for Software Solutions Co
- Branding UX/UI Design Web Design
- Confidential
- June - Dec. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They have a strong understanding of our needs and always respond quickly and effectively."
- IT Services
- Warsaw, Poland
- 201-500 Employees
- Online Review
- Verified
g&co - design studio developed a brand identity for a software solutions company's new SaaS product. The team created the product's name, mood boards, logo, website, and animations.
g&co - design studio's work resulted in a unified and professional brand presence across all platforms, establishing brand trust and recognition. The team delivered everything on time and responded quickly to the client's needs. Their tailored solutions and timeline management were impressive. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Specialist of Pretius
Describe what your company does in a single sentence.
We deliver software solutions for market leaders
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire g&co - design studio to accomplish?
- W launched a new SaaS product - MonkeyJar. It’s a sales commission system that demonstrates how sales commissions can be calculated smarter, faster, and more securely than using Excel. Our goal was to create a completely new image, considering the target group, from the brand name to the development of the final version of the logo, website, animations, designs, icons, social media templates, and many other materials.
SOLUTION
How did you find g&co - design studio?
Other
Why did you select g&co - design studio over others?
- High ratings
- Good value for cost
- Other
How many teammates from g&co - design studio were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project included a full range of services provided by G&Co to develop a fresh brand identity for our new SaaS product, MonkeyJar. They began with naming and branding research, ensuring the product’s identity resonated with our target audience. Moodboards and several logo concepts were created, leading to a refined design that aligned with the brand’s values.
G&Co also developed website concepts, icon sets, and illustrations, enhancing the overall user experience. They focused on intuitive user interface design and created a unique set of patterns based on exotic leaves. Additionally, they delivered animations, logo intros, and application visualizations.
Finally, G&Co provided creative social media graphics, ensuring a consistent and engaging brand presence across platforms. The key deliverables included the brand name, logo, website, UI, icons, animations, and social media materials, all contributing to a cohesive brand identity for MonkeyJar.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The comprehensive visual identity across all touchpoints — from the website and application to social media and marketing materials — resulted in a unified and professional brand presence, which is essential for long-term brand trust and recognition.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We’ve worked with G&Co on previous projects, and they’ve consistently delivered everything on time. They have a strong understanding of our needs and always respond quickly and effectively to any challenges that arise.
What was your primary form of communication with g&co - design studio?
Virtual Meeting
What did you find most impressive or unique about this company?
Their ability to manage timelines and provide solutions tailored to our requirements has been a key factor in the success of our collaborations.
Are there any areas for improvement or something g&co - design studio could have done differently?
None that I know of.
UPDATED REVIEW
This review was published on January 7, 2022.
Marketing Manager, PretiusIT Services
Warsaw, Poland
51-200
Jul 2020 - Oct 2020
Less than $10,000
Project summary
Mits built a website for a software development company. They customized the platform in WordPress and Figma, providing new pristine UX and SEO-friendly designs, advanced custom fields plugins, and features.
Feedback summary
After a successful launch, the Ahrefs score instantly increased from 77 to 90, new UX/UI designs received praises, and the bounce rate decreased. The team was self-reliant throughout and collaborated through Trello and Slack. Overall, their top-notch services impressively surpassed all challenges.
BACKGROUND
Please describe your company and your position there.
Pretius is a Polish software development company. We create custom, enterprise-grade systems for big clients in the telecommunications, media, finance, and transportation industries. I'm the Marketing Manager at Pretius.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Mits, and what were your goals?
Our old website was pretty outdated so we wanted to create something new – with fresh design, good UX, good SEO, and advanced customization features. As our in-house team was focused on creating and maintaining systems for our clients, we decided to design and develop the new website with help from an outside vendor.
SOLUTION
How did you select this vendor and what were the deciding factors?
I personally looked for vendors who could design and develop the new website according to our needs. I wanted someone who would work with me on the project of this website as a partner, who would not have a problem with getting feedback from our in-house designers and developers, and who would develop the website using WordPress (as I wanted it to be easily editable).
After shortlisting 6 vendors – based on their websites, portfolios and Clutch reviews – I contacted them personally and, after a few calls, decided that the offer by Mits sounds the best.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We started with preparing wireframes for all the sites (including blog), then we proceeded with visual designs in Figma (a few versions were provided by Mits for us to choose from), WordPress development (using the Advanced Custom Fields plugin), and finished with thorough testing.
How many people from the vendor's team worked with you, and what were their positions?
Mits provided us with 1 designer and 2 developers. I was the product owner of this project. Testing was done both by Mits and on our side. Copies for all the sites were provided by us.
At almost all stages of the project, both the designs and the code were commented on by people from our in-house team, and the whole website was set up using our environment – as an experienced IT company, we wanted to have control over the quality of the website, and while I know such close collaboration could probably be problematic for many vendors, Mits were completely OK with that.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching the new site, our Health Score (in Ahrefs) immediately rose from 77 to 90. Everyone is praising the new UX/UI, and it seems that users really like it, as the bounce rate significantly decreased. We were impressed that adding new blog posts, websites, and translations to the new website became very easy.
Describe their project management style, including communication tools and timeliness.
The project was managed by me, however, the CEO of Mits assisted me sometimes on their side. Also, designers and developers from Mits were pretty self-reliant so there was not that much management to do. We used Trello for overseeing the progress, Figma for creating the designs, Slack for day-to-day communication, and emails for settling payments.
What did you find most impressive or unique about this company?
I'm sure that working with such a demanding client – a company that is also experienced in software development – could be a pretty big challenge. But Mits responded to this challenge and provided us with very good design and development services.
Are there any areas for improvement or something they could have done differently?
The testing part, at the end of the whole process, took longer than we initially expected, but, all in all, every bug was taken care of, and we didn't have to pay extra for the additional hours. Extraordinary customer service.
Star Ratings
Overall rating: 5
Quality: 4
Cost: 5
Schedule: 4.5
Willing to refer: 5
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS