Gapsy Studio

BACKGROUND

Please describe your company and your position there.

I am the CEO of mylagro, connecting the food chain from farm to fork with an online marketplace. Farmers create a profile of their farms and sell their products directly to consumers and restaurants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gapsy Studio?

Design of our main app and website. Gapsy Studio provided UI / UX design services from scratch for our farm to fork food marketplace

SOLUTION

How did you select this vendor?

I found the design studio on Upwork. The decisive factor for me was the reasonable price, the impressive portfolio and the structured approach from our first interview call. This created the trust I needed to ensure a high-quality functional design that can catch the user's eye.

Describe the project in detail and walk through the stages of the project.

We wanted to create a farm to fork food marketplace, where customers could choose the right products from local farms, learn more about the farms and how they grow their products, and order home delivery of these products. We held frequent meetings where I explained to the team my vision, objectives and design ideas.

The team carefully took notes and went back to do some research and preliminary ideation. We started with UX research, identified the target audience, understood their needs, goals, and mental models. Then we decided on the user experience. The designers described the approximate interaction of users with the interface and threw off the visualization as it would be.

For me personally, the main value added was that I could clearly look and validate each step of my future product. For the interface, the team defined a style guide with the best colors, fonts and iconography combinations that conveyed the objectives of my product to the target audience.

They carefully implemented the clickable and straightforward design prototype. They showed me the layout of the elements on the page which made the software development task clear and straightforward, we didn’t even need a requirements document.

How many resources from the vendor's team worked with you, and what were their positions?

The team consisted of a project manager and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They managed to create a high-quality design that many of our clients and investors have appreciated. They were able to create a visually beautiful design and make a product with great usability. From Dec 2021 can be seen on our website mylagro.com

How effective was the workflow between your team and theirs?

The working process was smooth and well-communicated. Most tasks were completed on time and according to plan.

What did you find most impressive or unique about this company?

The studio staff grasped all our wishes, adjusted to improve efficiency, and not only offered several creative ideas for the website design, but challenged our ideas when they thought a better solution was possible. Special thanks to the designers who created excellent and original layouts! I was pleased with the site's design and adaptive version, and we didn't make changes during the development phase.

Are there any areas for improvement or something they could have done differently?

Our project exceeded our expectations. Therefore, I was glad to cooperate and can recommend this studio with confidence. I think they shouldn’t be afraid of challenging the customer, as whenever they did so, they actually came up with great product improvements.