gang&lani media

BACKGROUND

Introduce your business and what you do there.

I’m a director for Nordland Business Solutions Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We had an old website that needed to be updated because we wanted it to look professional. We were getting feedback from clients saying that the website was confusing, so we hired gang&lani media for website development and branding.

SOLUTION

What was the scope of their involvement?

The old website had a lot of useless plug-ins, so they wiped the whole site and started from scratch. We collaborated on the content because we have specific services, but they provided the entire design, creative ideas, and graphics. They also provided us with templates we could use in the future and edit in-house. The website was built using WordPress and has Elementor plug-ins. 

gang&lani media also assisted us with branding, specifically with our brand identity. We wanted our business logo to be visible and clear, and we gave them our colors to start with; they gave us direction from there.  

What is the team composition?

We primarily worked with a manager and a project manager. 

How did you come to work with gang&lani media?

We saw some of their work, and booking a meeting on their website was incredibly easy. We met with them and saw what they were capable of,  so we decided to hire them. 

How much have you invested with them?

We spent less than $5,000. 

What is the status of this engagement?

We worked together between October 2022–February 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten positive feedback from clients, and the website has raised our credibility and professionalism. We recently sent out emails and received a 75% response rate, which we attribute heavily to the website. 

How did gang&lani media perform from a project management standpoint?

They provided us with great project management; we met regularly and pushed each other to get pieces of the project done faster. Everything was done professionally and promptly, and any corrections or feedback we had were implemented within a day. Everything from gang&lani media was organized, and we communicated via Zoom and email. 

What did you find most impressive about them?

They worked incredibly quickly, and we appreciated their design creativity. We weren’t expecting the creativity and initiative they took, but the website looks great because they brought ingenuity and high-quality designs to the table. There were also domain issues from the first time we built the website, and gang&lani media went in and fixed it all.

They were incredibly friendly and enjoyable to work with, and the whole process was seamless. 

Are there any areas they could improve?

There’s nothing that we can come up with. 

Do you have any advice for potential customers?

Make sure you have the content ready because that will take time, but they’re a great value for the amount of money you pay.

BACKGROUND

Please describe your company and your position there.

I am the Director of a business consulting company. We write business plans, pitch decks and launch the businesses

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire gang&lani media?

Our website was created in 2014 and has not been updated. We had to refresh the design and change the branding materials (logo, letterhead, business cards)

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this team because of affordable prices, qualifications, friendly and fast team

Describe the project in detail and walk through the stages of the project.

The change process started with interviewing us. We provided the colours, ideas, and vision for our branding. gang&lani media provided 3 designs and we approved one right away. Later, we were providing pretty complex content that could be written only in parts.

gang&lani media provided initiative and creativity, and shared their vision of some graphics, images, and effects that we approved. After the website was approved, likewise, we received 3 versions of the business cards with letterheads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with 2 people: project manager and coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The design is user-friendly, easy to read, professional, and concise

How effective was the workflow between your team and theirs?

The team was easy to communicate with, fast and demonstrating professionalism and creativity

What did you find most impressive or unique about this company?

I was surprised by how fast we completed the complex structures, how smooth it was to work with the team, and how professional our website, letterhead and business cards are. I was also impressed by the team communication and friendly environment

Are there any areas for improvement or something they could have done differently?

No suggestions for improvement, the team is great

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of IJM (International Justice Mission), an anti-slavery organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We were trying to determine the services we could get for creative marketing and content creation, so we needed someone to help us with branding services.

SOLUTION

What was the scope of their involvement?

gang&lani provided us with innovative, creative solutions, such as logo development and event conceptualization. They coordinated with our organization to understand our vision and what needed to be done, strategized the concept we would implement, and delivered the approved concepts and creative assets.

What is the team composition?

We mainly communicated with Saliena (Co-Founder) and at least two more people from their team.

How did you come to work with gang&lani media?

We came across gang&lani media through an event, and we decided to hire them because of their steady commitment and genuine interest in working alongside our organization.

How much have you invested with them?

We invested around $100,000.

What is the status of this engagement?

We worked on this project from September–October 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The time required for their team to understand our project was minimal, as they knew exactly what we wanted from just one conversation — they went above and beyond in delivering their tasks and accomplishing the revisions. gang&lani media prioritized our needs and ensured that we never had to compromise on the quality of the work.

How did gang&lani media perform from a project management standpoint?

They were simply professional from a project management perspective.

What did you find most impressive about them?

Their creativity and professionalism were unbelievably remarkable.

Are there any areas they could improve?

There’s nothing they need to improve on.

Do you have any advice for potential customers?

I’d advise them to trust gang&lani media’s process.

BACKGROUND

Introduce your business and what you do there.

I’m the chief design officer for Reign Custom Builders, a custom homebuilding company in the Greater Toronto Area. We do new home construction, major additions, complete home renovations, and project management; we build 13 custom homes a year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We wanted to create a short booklet with all the homes that we’ve built.

SOLUTION

What was the scope of their involvement?

gang&lani media created a 60-page marketing booklet. Initially, we had an in-depth conversation about what we were looking for. Then, we discussed their process and timelines. We sent them the photographs of all the houses we’ve done over the last 15 years, and they put it all together. They did the design and kept consistent branding. We had a lot of back and forth regarding the content. We provided the writing, but they fixed all the grammar mistakes and reworded things in a specific way.

We gave them free rein to do what they wanted because I knew them well. We just wanted the booklet to be half a sheet of paper in size. The booklet had an introduction, a section about our company, and a section for our people, so they asked us to send summaries of each of our employees. They added pictures, headings, and icons for our services. Also, they created a design using our logo and Toronto’s skyline on the second page.

In the end, they sent us the digital version and saved the file. They also provided the camera-ready art for the printer. However, we had a little issue with the bleeding lines, and they reset it to what the printer needed.

What is the team composition?

Sanju (Managing Partner) was our main point of contact. We also worked with Saliena (Marketing Specialist) and dealt with two people from the design team.

How did you come to work with gang&lani media?

Initially, I found them through a sales manager working under me at my previous job. It was over 10 years ago, and they did an excellent job for the 19 radio stations. We even hired them to be the official in-house digital media company.

I knew them well, and they’d done fantastic work for me, so I hired them again.

How much have you invested with them?

We spent about $3,000.

What is the status of this engagement?

We worked with them from September–December 2020. They delivered within 45 days and worked with our printing company for another 45 days. Once we run out of printing copies, we’ll redo the booklet with them to update it with newer homes.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to this marketing piece, we get homebuilding jobs. We put the booklet in front of prospective clients, and people look at the homes and decide to hire us right away. The homebuilding business is moved by word-of-mouth promotion, so it depends on the reputation you have in your area. Not many companies have marketing pieces like this, so giving the booklet to clients puts us ahead of the competition. Since not everyone has great visual sensibility, providing this visual aid helps us get customers.

How did gang&lani media perform from a project management standpoint?

They were amazing; we have nothing bad to say. They made the process very simple and straightforward for us. It was just so easy; they stuck to the timeline and honored every deadline.

We usually communicated by email or phone. Sometimes we called or texted them, but we mainly used emails for the project because we had to send them so many graphics.

What did you find most impressive about them?

When they sent the booklet to me, I was blown away. They did a marvelous job.

Are there any areas they could improve?

No, I don’t think so. We were very happy with this project.

Do you have any advice for potential customers?

They provide many services, but their forte is growing traffic and clients. If anybody has to do anything related to marketing and branding, gang&lani media can do it. We’ve recommended them to many people.

BACKGROUND

Introduce your business and what you do there.

I am an award winning top producing Realtor. I help my clients sell and buy residential, investment and commercial Real Estate. My practice is built upon referrals and repeat clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

I wanted to improve my social media presence and branding to have more engagement, followers, and a better strategic direction.

SOLUTION

What was the scope of their involvement?

We have a collaborative effort with gang&lani media. They’re my social media director and manager, but we act as partners in the endeavor. I provide a lot of the content in its raw form, and they take it and use their knowledge and intuition to create the results we’re looking for. Overall, they create the strategy and execute it to meet our goals. The team can pivot on a dime, but they ensure that the cause and effect are also considered.

What is the team composition?

Sanju (CEO) was our initial point of contact. Then, he brought on his team, which is headed by Natalia (Director of Social Media). We’ve worked together to come up with the strategy and branding.

How did you come to work with gang&lani media?

A business colleague referred them, and I had an in-depth consultation with Sanju.

What is the status of this engagement?

We started working together in August 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

gang&lani media keeps me authentic; they’re all about positioning me and making me noticed. My followers and engagement have increased, and I’ve had comments on the look and feel of my Instagram account. 

In general, I’ve had nothing but positive responses. Trust, service, knowledge, and integrity are what matters in real estate; it’s not about what I’m showing. When someone I haven’t met reaches out to me to ask for advice or hires me out of 65,000 agents in Toronto because they follow me on Instagram, that speaks volumes.

Also, one of the things that drew me to them was their methodology, reasoning, tactics, and execution. Many social media companies use cookie-cutter practices, but they don’t. gang&lani media customizes our strategy from the word go.

How did gang&lani media perform from a project management standpoint?

They take the timing into account. In my business, the most important things from a timing perspective are listings and sales. Also, the team is process-oriented and responsive. If we need to showcase something on our social media, they’re creative and prompt to do it.

What did you find most impressive about them?

They’re dedicated to the client’s best interests and passionate about what they do. Their knowledge and constant desire to be better are inspiring. The team does for their clients what they’d do for themselves, so nothing gets overlooked. Overall, they’ve gone above and beyond from the very first meeting.

Are there any areas they could improve?

I can’t think of anything; I have nothing but amazing things to say about gang&lani media and their people.

Do you have any advice for potential customers?

I came to the table having worked with another social media agency, so I knew exactly what I was looking for. Without having to ask, they checked off all the boxes.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a pilates studio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We needed help with website and logo design.

SOLUTION

What was the scope of their involvement?

gang&lani media created a logo and website from scratch for our business. I gave them some guidance throughout the process with samples of content I liked for the site, and they came back with other ideas to set up the final design.

What is the team composition?

We worked with Sanju (CEO), Natalia (Director of Social Media), and Ashley (Project Manager). 

How did you come to work with gang&lani media?

I reached out to them through their Instagram page. I chatted with them, and then they came in to give a bigger insight into what my business needed. We chose them based on their offers and the fact that they were local — it’s nice to work with people you can meet in person.

How much have you invested with them?

We spent around $3,000 with them.

What is the status of this engagement?

We worked with them on this project from March–July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We loved the site, and people have been complimenting us on it. They also integrated well the online providers we use for our business — I’m delighted with the results.

How did gang&lani media perform from a project management standpoint?

They were always on top of reminding us of the appointments and meetings we planned; they sent everything to my calendar so I wouldn’t have to remember or add it myself, which I liked. 

What did you find most impressive about them?

Their honesty was outstanding. They were easygoing, which was nice for our team. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on — we worked to solve any issue that arose throughout the project.

Any advice for potential customers?

I recommend people working with them — they’re easy to work with, have great ideas, and have a good design team.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a small business called Cook with N.K. where I sell baked goods online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

I reached out to gang&lani media for the rebranding of my company's image.

SOLUTION

What was the scope of their involvement?

I initially hired gang&lani media to help me brainstorm branding ideas for my company, specifically to change the logo and brand colors. They sent me several iterations of my logo and color schemes. We started narrowing it down to a couple of options, made a few revisions, and then finalized those options. Then, I needed assistance with designing food labels for all the products that I sell, so I contacted them again. We did thank you cards and business cards. Also, they assisted me with creating a template for a marketing campaign on social media.

Right now, they’re helping me with the design of my website. I already have an existing website that needs improvement, and they’re going to be doing website development for me. I started working with them for one service, and because I like their work, I've continued using them.

What is the team composition?

I work closely with Sanju (Co-Founder) and another partner.

How did you come to work with gang&lani media?

A friend’s cousin referred them.

How much have you invested with them?

I’ve spent less than $5,000.

What is the status of this engagement?

We started working together in February 2021, and it’s an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't have any metrics because we just launched everything. However, when I launched my new logo and label, I received very positive feedback from all of my customers who love the new image. I’m also working with a food consultant who helped me get into certain stores. When I shared the image with her, she loved it, too. 

At the end of the day, I was looking for a certain image, message, and colors in my logo, and they delivered on that 100%. My new logo and brand colors will help me break into a new and premier market.

How did gang&lani media perform from a project management standpoint?

We communicate via email and through Google Drive for the website. There are so many documents that need to be accessed, so we created a Google Drive to store them.

They’re professional, always on time,  and always communicate if something is not on schedule or running behind. They’re very good at communicating with me and keeping me in the loop. If I request something, they go above and beyond and got that done. 

What did you find most impressive about them?

The value for your money and the service that we get was most impressive. The ability for them to understand my message and deliver on that 100% was priceless. I service a niche industry, so I wanted to make sure that I worked with someone who has an understanding of my customers. 

Also, their ability to give me so many options to pick from was great. What I love most is that they go above and beyond to take care of the small details. All of that helped me, as a small business, save a lot of money.
 
Are there any areas they could improve?

I’d recommend that they create a drive for customers from day one, where documents are stored. We exchange a lot of emails when the work is done, and it was a lot for me to keep up with. I have to keep going back to my emails and download all the documents whenever I need them.
 
Any advice for potential customers?

Do your research and have an understanding of what it is that you want. No one can come up with something that's in your head—you have to deliver your message in the most articulate way so that the other person gets immediately what you're looking for.

Also, be prepared to be slightly flexible because sometimes you are presented with some options that you didn't know could work and end up being a great option. Take a few days of your time to understand what it is that you will be working with.

BACKGROUND

Introduce your business and what you do there.

We’re a rehabilitation facility that provides physical therapy, occupational therapy, massage, foot care, and more. We’ve been open for three years, and I’m the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

They helped us with and advised on our website.

SOLUTION

What was the scope of their involvement?

They started out by building our website from scratch, making adjustments to it as we grew. Along with that, they handled all of our SEO and digital marketing. They also produced all of our written and promotional documentation, including posters and flyers. Whenever I needed a new poster for new programs such as our antigravity treadmill or cancer rehab program, they were great about putting together nice graphics and language. Additionally, they were involved in creating content for social media on Instagram and Facebook. 

What is the team composition?

Sanju (Co-Founder) took the lead on most of the work, but he always had 2–3 other teammates working on the website or other tasks. As we expanded into new focus areas, different teammates got involved. Sanju would always oversee the work, add his comments, and make changes as he saw fit. 

How did you come to work with gang&lani media?

They were recommended to me by a sales rep that I was buying equipment from. He’d done quite a bit of work with them and suggested that they were a reputable team. He thought we would be a good fit to work together. I decided to meet them for lunch to discuss their work. We had a great chat and really connected, so I decided to hire them.  

How much have you invested with them?

We spent over $10,000 in our first year together but less than that in the second year and a half. In the first year, we were spending an average of $1,8000 each month. We decreased our spending with them when COVID-19 hit.   

What is the status of this engagement?

We’ve been working with them since around January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received excellent feedback through Google Reviews and our client surveys. They’re always very impressed with our website and graphics. We have some exterior transparent ads on the outside of our windows on the building, and I get plenty of praises about those as well. For instance, they handled the window transparent ad for the antigravity treadmill, and we’ve seen increased inquiries and patient bookings as a result. I trust them to produce great work with very minimal input from me.  

How did gang&lani media perform from a project management standpoint?

There were several people involved, but I really trusted Sanju’s judgment in overseeing their work for me. Sanju would regularly come out to my location to collaborate, and sometimes other teammates would come as well. Otherwise, we communicated very easily over email. Sanju is super quick to respond. We have meetings as needed to stay on top of projects and review their work. It’s never had to get in touch. If there was an issue with a design, they were more than happy to start over. We were never on different pages. 

What did you find most impressive about them?

I’m not particularly creative, but they were way ahead of me in understanding my business and bringing new ideas to the table. Sanju is very compassionate and understands the medical environment. The team has a good understanding of rehabilitation, therapy, and how patients are feeling in these environments. They have a natural empathy that really comes across in their work. 

Are there any areas they could improve?

No, they were great. If COVID-19 hadn’t hit, I’d be using them even more for consumable marketing. 

Do you have any advice for potential customers?

Understand from the start that they’re a talented team that’s willing to listen to the intended message for marketing materials. They have an understanding and empathy for the market, and it really seems like they care about the clients they’re working for. Give them the requirements and information, and see what they bring to the table.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Common Assembly, an online retailer of women’s clothing. We’re a brand focused on spreading kindness to women through fashion, and we’ve been in business for about a year and four months. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We hired gang&lani to work on our online presence and on our efforts to convert more people to our website. We started small and took on Google Ads first. Then, we decided to include Facebook Ads and social media marketing in their scope of work. At present, they do everything under the sun to get us out there and attract customers. 

SOLUTION

What was the scope of their involvement?

gang&lani works on our SEO campaigns on the backend of our website, helping us with Google and Facebook ads. Recently, we added to their scope, so they now handle our social media marketing campaigns to increase customer engagement. 

Before they came on board, I was managing ads and I had an idea of who our targets were. Then, gang&lani broadened the search and gave us a wider range of customers. At present, we’re targeting female customers between 20–40 years old. 

What is the team composition?

I mainly work with Sanju (CEO), Natalia (Social Media Manager), and Ashley (Project Manager). They’re the three main contacts I have with gang&lani. There’s also a team behind the scenes that works on graphic design and analytics. 

How did you come to work with gang&lani media?

I reached out to gang&lani after a year of losing money while working with other marketing companies that promised to deliver but never did. A friend recommended that I reach out to Sanju. Then, after speaking with him and understanding the company’s trajectory, I decided to hire gang&lani. 

How much have you invested with them?

So far, we’ve spent around $30,000–$35,000. 

What is the status of this engagement?

We started working with them in September 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the first two months of engagement, they doubled or tripled our return on ad spend (ROAS), which has grown by 2.3%–2.4%. When they took on our social media efforts, we decided to revamp our aesthetic under their direction. As a result, our feed is looking a lot better. We’re also getting a 30% increase in engagement.

We’ve had steady growth, and gang&lani has proven themselves throughout the engagement. I feel comfortable using more of their services slowly but surely. 

How did gang&lani media perform from a project management standpoint?

I talk to the gang&lani team via email and WhatsApp, and they’ve been highly responsive. They’re a part of our Monday business reviews now since they handle so much of our business. We also have Tuesday meetings with Natalia to go over our social media efforts. On top of that, we speak with them multiple times every single day.

What did you find most impressive about them?

gang&lani doesn’t overpromise and underdeliver. They tell us what they can do, and they usually do better than what they tell us upfront. They’re honest with where they see us positioned in the marketplace and what needs to change to get us to the next level. I truly appreciate this transparency even though some of it has been hard to listen to. They’ve helped us improve and get where we need to be. 

For comparison, other marketing companies told us that everything looked good and that they could grow our ROAS in two months. However, that had never been the case. They only came back with excuses, telling us they could never guarantee success or that our website didn’t convert. With gang&lani, we only have upfront conversations about what needs to happen to achieve success. 

Are there any areas they could improve?

No, there aren’t any. They’re the best experience I’ve had in a year and a half of being in business, so I’m very happy with where we’re at right now. 

Do you have any advice for potential customers?

Ask them for direct critiques on the business, and be open to having upfront and open conversations with them.

BACKGROUND

Introduce your business and what you do there.

I’m the regional practice manager of Fresh Dental. We are a group of dental practices with seven locations. I actively work with six of our locations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with gang&lani media?

We hired them to basically take the stress of marketing off of our shoulders. We wanted someone to help with our social media and online presence. There are a lot of dental practices, so we were looking for a way to stand out.

SOLUTION

What was the scope of their involvement?

They work with us to get our name and brand out there in front of people on social media and online, including Facebook and Google. They also help us with our online reviews. Anytime there is a review that is less than positive, they’ll send it to me, we talk about it, and reach out to the patient. 

What is the team composition?

I have actively worked with three people from their team.  

How did you come to work with gang&lani media?

They were working with Fresh Dental prior to when I joined the company, so I wasn’t part of the decision to use their services. 

What is the status of this engagement?

We’ve been working with them since January 2015 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our new patient flow has increased tremendously in the areas we’re marketing. We typically see 40–50 patients a month — one of our locations has actually seen 54 patients this month prior to the end of it. We’ve seen an influx in online appointment requests, patient phone calls, and people finding us on Google and Facebook. 

How did gang&lani media perform from a project management standpoint?

They’re very responsive. I email their team and we use WhatsApp to communicate. I usually get a response within 30 minutes, if not quicker. Our teams typically meet quarterly, but sometimes it may be more often than that. I talk with them quite often — we pretty much have daily touchpoints. 

What did you find most impressive about them?

I have nothing negative to say about them at all. They’ve always been very responsive. They include us in all of their ideas — we have a big team effort. I love working with their team; I can’t imagine working with anyone else. They are awesome at what they do and they’ve done a great job. 

Are there any areas they could improve?

No, anytime I have a concern, I can reach out and get a quick response. I can’t think of anything I’d want them to change. 

Do you have any advice for potential customers?

Communication is key. They’re open to communicating, so make sure that you get back to them in a timely manner, just like they’ll do for you. Everything is solved pretty quickly if there are any issues.