gang&lani media

Introduce your business and what you do there.

We’re a rehabilitation facility that provides physical therapy, occupational therapy, massage, foot care, and more. We’ve been open for three years, and I’m the owner.

What challenge were you trying to address with gang&lani media?

They helped us with and advised on our website.

What was the scope of their involvement?

They started out by building our website from scratch, making adjustments to it as we grew. Along with that, they handled all of our SEO and digital marketing. They also produced all of our written and promotional documentation, including posters and flyers. Whenever I needed a new poster for new programs such as our antigravity treadmill or cancer rehab program, they were great about putting together nice graphics and language. Additionally, they were involved in creating content for social media on Instagram and Facebook. 

What is the team composition?

Sanju (Co-Founder) took the lead on most of the work, but he always had 2–3 other teammates working on the website or other tasks. As we expanded into new focus areas, different teammates got involved. Sanju would always oversee the work, add his comments, and make changes as he saw fit. 

How did you come to work with gang&lani media?

They were recommended to me by a sales rep that I was buying equipment from. He’d done quite a bit of work with them and suggested that they were a reputable team. He thought we would be a good fit to work together. I decided to meet them for lunch to discuss their work. We had a great chat and really connected, so I decided to hire them.  

How much have you invested with them?

We spent over $10,000 in our first year together but less than that in the second year and a half. In the first year, we were spending an average of $1,8000 each month. We decreased our spending with them when COVID-19 hit.   

What is the status of this engagement?

We’ve been working with them since around January 2018.

What evidence can you share that demonstrates the impact of the engagement?

We’ve received excellent feedback through Google Reviews and our client surveys. They’re always very impressed with our website and graphics. We have some exterior transparent ads on the outside of our windows on the building, and I get plenty of praises about those as well. For instance, they handled the window transparent ad for the antigravity treadmill, and we’ve seen increased inquiries and patient bookings as a result. I trust them to produce great work with very minimal input from me.  

How did gang&lani media perform from a project management standpoint?

There were several people involved, but I really trusted Sanju’s judgment in overseeing their work for me. Sanju would regularly come out to my location to collaborate, and sometimes other teammates would come as well. Otherwise, we communicated very easily over email. Sanju is super quick to respond. We have meetings as needed to stay on top of projects and review their work. It’s never had to get in touch. If there was an issue with a design, they were more than happy to start over. We were never on different pages. 

What did you find most impressive about them?

I’m not particularly creative, but they were way ahead of me in understanding my business and bringing new ideas to the table. Sanju is very compassionate and understands the medical environment. The team has a good understanding of rehabilitation, therapy, and how patients are feeling in these environments. They have a natural empathy that really comes across in their work. 

Are there any areas they could improve?

No, they were great. If COVID-19 hadn’t hit, I’d be using them even more for consumable marketing. 

Do you have any advice for potential customers?

Understand from the start that they’re a talented team that’s willing to listen to the intended message for marketing materials. They have an understanding and empathy for the market, and it really seems like they care about the clients they’re working for. Give them the requirements and information, and see what they bring to the table.

Introduce your business and what you do there.

I’m the founder and CEO of Common Assembly, an online retailer of women’s clothing. We’re a brand focused on spreading kindness to women through fashion, and we’ve been in business for about a year and four months. 

What challenge were you trying to address with gang&lani media?

We hired gang&lani to work on our online presence and on our efforts to convert more people to our website. We started small and took on Google Ads first. Then, we decided to include Facebook Ads and social media marketing in their scope of work. At present, they do everything under the sun to get us out there and attract customers. 

What was the scope of their involvement?

gang&lani works on our SEO campaigns on the backend of our website, helping us with Google and Facebook ads. Recently, we added to their scope, so they now handle our social media marketing campaigns to increase customer engagement. 

Before they came on board, I was managing ads and I had an idea of who our targets were. Then, gang&lani broadened the search and gave us a wider range of customers. At present, we’re targeting female customers between 20–40 years old. 

What is the team composition?

I mainly work with Sanju (CEO), Natalia (Social Media Manager), and Ashley (Project Manager). They’re the three main contacts I have with gang&lani. There’s also a team behind the scenes that works on graphic design and analytics. 

How did you come to work with gang&lani media?

I reached out to gang&lani after a year of losing money while working with other marketing companies that promised to deliver but never did. A friend recommended that I reach out to Sanju. Then, after speaking with him and understanding the company’s trajectory, I decided to hire gang&lani. 

How much have you invested with them?

So far, we’ve spent around $30,000–$35,000. 

What is the status of this engagement?

We started working with them in September 2019, and the engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

In the first two months of engagement, they doubled or tripled our return on ad spend (ROAS), which has grown by 2.3%–2.4%. When they took on our social media efforts, we decided to revamp our aesthetic under their direction. As a result, our feed is looking a lot better. We’re also getting a 30% increase in engagement.

We’ve had steady growth, and gang&lani has proven themselves throughout the engagement. I feel comfortable using more of their services slowly but surely. 

How did gang&lani media perform from a project management standpoint?

I talk to the gang&lani team via email and WhatsApp, and they’ve been highly responsive. They’re a part of our Monday business reviews now since they handle so much of our business. We also have Tuesday meetings with Natalia to go over our social media efforts. On top of that, we speak with them multiple times every single day.

What did you find most impressive about them?

gang&lani doesn’t overpromise and underdeliver. They tell us what they can do, and they usually do better than what they tell us upfront. They’re honest with where they see us positioned in the marketplace and what needs to change to get us to the next level. I truly appreciate this transparency even though some of it has been hard to listen to. They’ve helped us improve and get where we need to be. 

For comparison, other marketing companies told us that everything looked good and that they could grow our ROAS in two months. However, that had never been the case. They only came back with excuses, telling us they could never guarantee success or that our website didn’t convert. With gang&lani, we only have upfront conversations about what needs to happen to achieve success. 

Are there any areas they could improve?

No, there aren’t any. They’re the best experience I’ve had in a year and a half of being in business, so I’m very happy with where we’re at right now. 

Do you have any advice for potential customers?

Ask them for direct critiques on the business, and be open to having upfront and open conversations with them.

Introduce your business and what you do there.

I’m the regional practice manager of Fresh Dental. We are a group of dental practices with seven locations. I actively work with six of our locations. 

What challenge were you trying to address with gang&lani media?

We hired them to basically take the stress of marketing off of our shoulders. We wanted someone to help with our social media and online presence. There are a lot of dental practices, so we were looking for a way to stand out.

What was the scope of their involvement?

They work with us to get our name and brand out there in front of people on social media and online, including Facebook and Google. They also help us with our online reviews. Anytime there is a review that is less than positive, they’ll send it to me, we talk about it, and reach out to the patient. 

What is the team composition?

I have actively worked with three people from their team.  

How did you come to work with gang&lani media?

They were working with Fresh Dental prior to when I joined the company, so I wasn’t part of the decision to use their services. 

What is the status of this engagement?

We’ve been working with them since January 2015 and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our new patient flow has increased tremendously in the areas we’re marketing. We typically see 40–50 patients a month — one of our locations has actually seen 54 patients this month prior to the end of it. We’ve seen an influx in online appointment requests, patient phone calls, and people finding us on Google and Facebook. 

How did gang&lani media perform from a project management standpoint?

They’re very responsive. I email their team and we use WhatsApp to communicate. I usually get a response within 30 minutes, if not quicker. Our teams typically meet quarterly, but sometimes it may be more often than that. I talk with them quite often — we pretty much have daily touchpoints. 

What did you find most impressive about them?

I have nothing negative to say about them at all. They’ve always been very responsive. They include us in all of their ideas — we have a big team effort. I love working with their team; I can’t imagine working with anyone else. They are awesome at what they do and they’ve done a great job. 

Are there any areas they could improve?

No, anytime I have a concern, I can reach out and get a quick response. I can’t think of anything I’d want them to change. 

Do you have any advice for potential customers?

Communication is key. They’re open to communicating, so make sure that you get back to them in a timely manner, just like they’ll do for you. Everything is solved pretty quickly if there are any issues. 

Introduce your business and what you do there.

I’m the president of payment processing, credit consultation, and debt consultation company. We also provide marketing solutions.

What challenge were you trying to address with gang&lani media?

We needed help with marketing.

What was the scope of their involvement?

Payment processing is a very convoluted industry. To achieve our goals, gang&lani media piggybacked off of what my principals as a person were and how I wanted to bring my personality to the brand and to the business. For example, they came up with our referral program of providing new clients with a bottle of champagne.

They completely overhauled our marketing for us. They started off designing our business cards.  From there, they took care of everything from social media, to pamphlets, to designing our website and logo. They also have a social media ambassador program. We’re just starting out with SEO and PPC now, too.

What is the team composition?

We work with five people from their team and Sanju (Co-founder) is our main point of contact. We also work with Saliena (Marketing Specialist), Natalia (Social Media Manager), and Sumit (Digital Marketing Specialist).

How did you come to work with gang&lani media?

We were part of a business and social networking group. I was introduced to them by a mutual contact. The work that I saw from them spoke volumes to me. I was impressed with the work that they did on our business cards.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in January 2017, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They took us from a homemade company to a proper professional organization. From 2018 to 2019, we saw a 44% jump in revenue and increase in business. Their campaigns and promos have a direct impact on our business.

It’s really exciting to work with them because we were able to see the growth through marketing collateral. They’re able to breathe life into the brand. The champagne promo is very well known now and it makes something that could be mundane more cool, hip, and personable.

How did gang&lani media perform from a project management standpoint?

The team is always available by phone and email. We also use Basecamp for project management. Their communication is good and they usually have a lead project manager we could contact. They’ve never dropped the ball on a project.

What did you find most impressive about them?

Their personability stands out. They’re not pumping out websites for the sake of pumping out websites. They actually sit down and understand their client’s business and vision. They guide and encourage where needed in order to get the best results for our business. They’re there because they care. They've really become our family and friends.

Are there any areas they could improve?

They could come up with more blunt suggestions for our marketing to stay ahead of the curve, rather than just in it.  Not to say that they haven’t brought great ideas, but if we had implemented SEO and PPC earlier, we would’ve seen a bit more traction earlier on.

Do you have any advice for potential customers?

My advice is to sit down with them for an hour. Have an open mind when listening to their suggestions. I’d recommend them to any business.