What was the scope of their involvement?
We hired GameChangerSF to handle our user acquisition, strategy, and execution. We built the applications, and we needed to get users to try them by downloading them and using them. It was a marketing challenge, and we didn’t have anyone in-house that had that particular expertise.
We came to them with a target number of users to acquire for our business models. We also had a certain budget, and we needed to know the best ways to allocate it and track it. We hired them to make the most of the funds we had to find us users that would stick with the products for the long-term. We really let them run the show.
GameChangerSF consulted with us on our goals. They helped us come up with an overall strategy for how to best approach that problem of acquiring users. Those discussions centered on what channels we should be using and how we should be spending our money. More broadly, they examined and enhanced everything related to user acquisition for us.
What is the team composition?
I worked closely with Phil (Founder & President, GameChangerSF) and Silvia (COO, GameChangerSF), though there were other people involved in the project as well.
Phil was driven to help us find a strategy and do whatever he could personally. Once we got to the execution phase, Silvia managed the campaigns and monitored how the money was flowing in various digital channels.
How did you come to work with GameChangerSF?
Our parent company had an existing relationship with another company, so we worked with them for a while, but we soon realized that they weren’t the best fit for us. We wanted a vendor that was more flexible and had more expertise in the digital realm, especially as it pertained to mobile acquisition.
The company we had been working with subcontracted some of the work to GameChangerSF. Once we found out that was the case and they were the team doing much of the work we liked, we elected to partner with them directly.
How much have you invested in them?
We spent between $3,000,000–$5,000,000.
What is the status of this engagement?
The project began in January 2018, and the work is still ongoing.