What was the scope of their involvement?
Gallery Design Studio NYC helped us with a broad range of digital assets. We started with a small scope and quickly realized that we had broader capabilities and we should tap into that. We worked with them on designing product marketing collateral to support sales or product teams in highlighting product specs to customers or potential customers. Aside from 4–10–pager product brochures, they’ve also done white paper designs for us.
They also designed our infographics. Gallery Design Studio NYC produced 1–2 infographics per month for us. As we moved forward, we got edgier. Caroline (Founder and Creative Director, Gallery Design Studio NYC) and her team took the lead on taking things further. They’ve shown us their expertise and creativity in taking a brief and turning into something that’s visually appealing beyond our brand palette, using imagery, icons, graphics, and animation to tell a story. They’ve also taken an infographic and animated it into video format without a lot of effort or cost by repurposing artwork and concepts, allowing us to go out and repromote it.
Gallery Design Studio NYC also created a set of standardized social media assets that we can go in and tinker with. There’s a value-add piece for us as a client to tinker with and tailor their intellectual property and designs. We reserve their expertise for the times we really need it, but quickly going in and changing an asset for a social media post is something we can do ourselves. Gallery Design Studio NYC has helped us sell services much better in a way that keeps consistency across all regions.
More recently, Gallery Design Studio NYC has been helping us with the production of some short, snappy videos. We provide a draft script, and they help us source a voiceover, taking images and stitching them together, adding graphic design where needed and putting it together in a consistent way.
Gallery Design Studio NYC also helped us with a short holiday animated video that we sent to all our customers and prospects across the globe. It was a unique piece, and it was fun and playful with nice design elements. We had some good engagement with it in terms of open rates and clickthroughs.
What is the team composition?
We work with one core designer and Caroline. There are a couple of other designers on the team who are drafted as needed. I suspect that they brainstorm and come up with ideas as a team and the design execution piece is handled by Caroline and the other designer we talk to. For example, with the holiday video, there were more brains involved in storyboarding it.
How did you come to work with Gallery Design Studio NYC?
My CMO found them. He was keen on making something fresh and different that felt a lot cleaner and didn’t have an overreliance on stock images. He wanted to move more toward typography and graphics. Knowing my boss and the way he works, he was thorough in his research and narrowed it down to an agency that he felt was the best fit for us long term.
How much have you invested with them?
I’d guess that we spent around $50,000 in 2018. We’ve spent more since then.
What is the status of this engagement?
We started working with Gallery Design Studio NYC at the beginning of 2018.