Galera

Introduce your business and what you do there.

I’m the creative video lead and content lead at Wunder Mobility, which is a mobility tech company in Hamburg, Germany. It was founded four years ago, and it’s gone very far. We’ve gone from 20 people when I joined, to a couple of hundred people. We’re basically a white-label software company, and we power different mobility solutions and products, anything from kick scooters to rental software. We have 70–80 clients around the globe.

What challenge were you trying to address with Galera?

I have 10–15 years’ experience in live-action video projects, but I was looking for a partner that could help when it came to illustrated animation. If we did that kind of craft in-house, we’d have to rely on templates and basic motion. We wanted to create proper illustrated animations. Basically, we had a skill shortage on something we wouldn’t usually do in-house, and Galera was a talented young studio that we went to for a partnership.

What was the scope of their involvement?

We’ve done two projects together, with the first one being a bigger project. We were launching a new product called Wunder Rent, and we made a specific landing page for it on our website, where potential clients could come and read about it, then get in contact with us through our form. One of the things that really helps conversions is having an animated explainer on that page.

They created a proper illustrated animation that explained what the product was. The approach was professional and clean, and it would help with our conversion rates. I wrote the script and got in contact with Galera. They made the video that’s on our website now.

What is the team composition?

They have a team that works on various things, but Philipp (Creative Director) is my main contact.

How did you come to work with Galera?

They reached out to me on LinkedIn and sent me a link to their website. I get a lot of messages like this, but I checked out their reel and really liked it. I believe it was actually around the time I needed this animation to be produced. It was just serendipitous timing.

How much have you invested with them?

The project was $5,000–$6,000.

What is the status of this engagement?

We started working with Galera in July 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

As an easy metric: we had half the conversions on that page without the video. With Galera’s content, and with the additions to their content, we doubled our conversions.

They’re a young company, and they have a very artistic edge. They really care about motion and design, and that comes through in their work. Compared to more corporate companies doing similar things, Galera has a much higher artistic level, and the motion has a more high-end quality. We can see the difference between most corporate explainer videos and the ones from someone that actually has a sensibility for motion and design. That gives us a good edge.

How did Galera perform from a project management standpoint?

They’re very reliable. They can produce quality work with hard deadlines. They’re open to feedback and are very easy to work with. They’re good at translating what we need. It’s a very comfortable relationship.

What did you find most impressive about them?

Some anecdotal feedback on something that impressed me recently and demonstrated that they’re a very dedicated partner, is that, during the COVID-19 period we’re going through, we put together a nonprofit campaign to help mobility providers. Galera came on to help me free of charge, just to get this campaign up. That was really impressive, and it showed their dedication as a long-term partner.

Are there any areas they could improve?

I just think that they have a lot of potential, and they’re going to be a great company for a lot of partners.

Do you have any advice for future clients of theirs?

They’re based in Ukraine and they’re a bit younger, so their prices are very competitive for what we got. Taking out a several-project contract with them will yield so much at such great quality.

Please describe your company and your position there.

I own / run Seed a creative agency based in Cape Town.

For what projects/services did your company hire Galera?

Galera helped us produce a series of animated videos.

What were your goals for this project?

Creative excelence on a strict timeline within a fixed budget.

How did you select this vendor?

I liked their portfolio of work, engaged with them and got a good feel from their professional interaction and friendliness and willingness to please me as the client.

Describe the video(s) and the process in detail.

I provided a script and VO. Galera then submitted a concept for approval. Once approved they submitted a storyboard and style frame for approval. We then went into production of the animatic, which once approved was animated, with work in progress approvals along the way.

What was your vendors' project management or feedback process?

We used slack for process communications as described in the process above.

Can you share any outcomes from the project that demonstrate progress or success?

We were very please with the result. Galera went above and beyond to produce dynamic-feeling animations and even added additional sfx to enhance the videos without asking for this.

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive about this company?

They were efficient, on time, in budget and the standard is very high.

Are there any areas for improvement?

no.

Please describe your company and your position there.

I am the founder and head of content at Industrious Content, a new content marketing agency that stands for high-quality design and editorial excellence.

For what projects/services did your company hire Galera?

Our company won a coveted assignment with a longstanding client: create a standout video to introduce their new AI-driven brand safety product. Our client is very invested in beautiful visuals and our video was higher concept than most. We needed an animation partner who could deliver something beautiful and dynamic while telling the story the way we envisioned.

What were your goals for this project?

As always, it was our goal to delight the client. However, as this was our first such video project we needed a showpiece that broadcasts what we can accomplish.

How did you select this vendor?

We vetted a number of video studios here in the United States and abroad. Galera was the only studio that was willing to work on a short timeline and had a reel that showed they could deliver great work on our budget.

Describe the video(s) and the process in detail.

Our creative director, Philip, understood what we were looking for from the start and was excited to get going. He clearly communicated the process from start to finish. We went from sketched frames, to sample illustrations, to full frames and ultimately animation. When our clients came back for multiple rounds of revision, Philip and his team executed those changes cheerfully.

What was your vendors' project management or feedback process?

Philip always clearly stated when feedback was needed, provided ample time and was patient when our clients were slow in getting back to us. When we asked for revisions, he always stated back to us what we needed to be sure we were on the same page. Communication was excellent.

Can you share any outcomes from the project that demonstrate progress or success?

Our client was delighted and showed the video at the Consumer Electronics Show in Las Vegas, a true win. Additionally, it assumes the hero spot on their product page. Clearly, they're in love.

How effective was the workflow between your team and theirs?

Very effective. Philip communicated clearly, set expectations and always delivered on time. When our clients were slow with feedback, Philip always asked for an ETA and followed up. We were grateful that Galera was able to roll with client-side delays.

What did you find most impressive about this company?

Excellent communication. Outstanding work. Dedicated to getting it right and pleasing the client.

Are there any areas for improvement?

Not on this project.