What evidence can you share that demonstrates the impact of the engagement?
As an easy metric: we had half the conversions on that page without the video. With Galera’s content, and with the additions to their content, we doubled our conversions.
They’re a young company, and they have a very artistic edge. They really care about motion and design, and that comes through in their work. Compared to more corporate companies doing similar things, Galera has a much higher artistic level, and the motion has a more high-end quality. We can see the difference between most corporate explainer videos and the ones from someone that actually has a sensibility for motion and design. That gives us a good edge.
How did Galera perform from a project management standpoint?
They’re very reliable. They can produce quality work with hard deadlines. They’re open to feedback and are very easy to work with. They’re good at translating what we need. It’s a very comfortable relationship.
What did you find most impressive about them?
Some anecdotal feedback on something that impressed me recently and demonstrated that they’re a very dedicated partner, is that, during the COVID-19 period we’re going through, we put together a nonprofit campaign to help mobility providers. Galera came on to help me free of charge, just to get this campaign up. That was really impressive, and it showed their dedication as a long-term partner.
Are there any areas they could improve?
I just think that they have a lot of potential, and they’re going to be a great company for a lot of partners.
Do you have any advice for future clients of theirs?
They’re based in Ukraine and they’re a bit younger, so their prices are very competitive for what we got. Taking out a several-project contract with them will yield so much at such great quality.