What evidence can you share that demonstrates the impact of the engagement?
We were extremely happy with the quality and ease of navigation for the website. Even though we’re a homegrown business in UAE, everybody thought that we were part of a bigger company coming from the U.S., U.K., or Europe, which lends a lot of credence to us for the demographics that we're targeting in the wealthier sectors of the UAE and its western expats.
They shared a lot of helpful advice. This was the first time we were building a business. Their site really helped us look like a high-quality firm that was managed by someone experienced. That design attracted people.
Right now, we're looking to franchise in different countries. I really think a lot of that success is because they branded us so well. When people see one of our characters, they know exactly who it is.
Whenever we're doing things remotely, it's hard to not be specific or lengthy about what we want. They made the process as easy as possible, which was really nice.
How did FYC Labs perform from a project management standpoint?
They hit all the deadlines. I would call and ask them if they could roll out something in a short timeframe, and they would make it happen. We put pressure on them at different times, and they excelled at working within these really short deadlines.
When we launched the website and listened to customer feedback, we tweaked a few things along the way. Our business took another direction, and we tweaked more things, allowing us to remodel and renovate.
What did you find most impressive about them?
They kept us updated with regards to how many hours they've used and how our budget was being affected by those hours. If something big was coming up, we could buy a package of hours. Then, once I knew how long different tasks would take, I could calculate the number of hours and decide if I needed to buy a package deal. That made the process a lot easier for me and meant that there weren't any surprises.
They're great at getting back to us in a timely way. If we sent them an email, they would at least let us know when they were going to come up with an answer. They're in constant communication.
Are there any areas they could improve?
When working with a graphic design company that's remote, emails tend to be long when we're trying to describe something that is probably very simple. If I was beside the designer, I could just point out what I want.
They're professionals, and I can tell that their graphic design team is really strong, so sometimes they would have alternative suggestions. Each time they shared their ideas, I went with their suggestions.