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Innovation. Utility. Technology.

4.0
2 reviews

We’re Future Platforms, a multi award-winning digital agency based in central London. With a strong focus on mobile, we also work across web, wearables, and games consoles for some of the biggest brands in the world.

What we believe in

For over 20 years we’ve been helping our clients to define and build solutions that deliver better value to customers, and we believe in products that solve problems for users. It’s an approach that suits leading names like Domino’s Pizza, EE, the Premier League and The FA, and we build long-lasting relationships with the ambitious brands we work alongside.

What we do

We’re there at every step of the project lifecycle, from strategy, UX and design through to build, testing, release and maintenance. Digital is always shifting and changing, and we see it as an ongoing investment; constantly seeking new and exciting ways to enhance our clients’ digital presence.

Who we are

Based in a single central London office, our diverse team of developers, designers, testers, and strategists bring knowledge and experience from across the globe with them. You won’t see us outsourcing your work though, and it’s this promise that guarantees a final solution that’s been crafted and considered by our most senior individuals.

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$25,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2000
Show all +
London, United Kingdom
headquarters

Portfolio

Key clients: 

Domino’s Pizza, Premier League & EE

Reviews

4.0
2 reviews
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Mobile App Dev for Professional Sports League

 “They’re a friendly group, and they understand what we’re looking for.”

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4.0

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
2014 - Ongoing
Project summary: 

Future Platforms is developing iOS and Android apps for football club fans, including an easy-to-use platform for persons with disabilities. The team also gathers data from supporters via focus groups.

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Supporter Relations, Professional Football League
 
Verified
The Review
Feedback summary: 

Future Platforms’ resources are approachable and eager to help, from  senior staff down to the developers. They are accommodating about meeting schedules and deliver on time. The success of the partnership and the developed solutions have led to a positive, long-term relationship.

BACKGROUND

Introduce your business and what you do there.

I am the supporter liaison manager for a professional football league. Our business is to organize the 20 teams in our league. They are all equal shareholders in the competition. We manage the rule book and the registration, but individual clubs have the overall responsibility for their own marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Future Platforms?

Our challenge was producing 2 apps. At that time, we wanted to launch a central platform for supporters, including persons with disabilities. We had access to the information, but not the technical know-how to build an app for ourselves. We identified several gaps. The first one involved looking after league supporters. Another challenge was gathering data from the clubs. The last gap was providing information and rewards for game attendance.

SOLUTION

What was the scope of their involvement?

We sent an initial scope of work for designing our fan app. It was full range, from functionality to look and feel. Future Platforms worked on the branding for all our clubs as well as the information the app needed to include. They came up with ideas and produced wireframes for them. We were starting from scratch, so their team was the genesis of the idea. Once we came to an agreement, Future Platforms developed our apps for iOS and Android. We did look at other platforms, but these 2 were the ones we needed the most, based on Future Platforms’ recommendation.

Future Platforms also helped us with focus groups. Since we wanted to be one step removed from the process—we didn’t want to go directly to clubs—Future Platforms set up regional meetings with fans to find out what they wanted from the app. Future Platforms’ team also used the knowledge they gained from developing other apps in the sports industry. These 2 components were pulled together for our end product.

Another company created a different app for users with disabilities, but we wanted a native version that could be embedded into mobile devices. Our goal was to understand what disabled supporters wanted. We also wanted to ensure that the app received an AbilityNet accreditation, which is a hallmark for apps that are considered fully accessible. This was a departure from the first app. Future Platforms helped us figure out what the second app should look like, particularly how to display information on mobile devices. There’s a wealth of detail around our stadiums, but we wanted to make maps the central feature. It was a challenge to display an interactive map for a stadium with different areas and several levels. The map also had to be compatible with mobile tools like Google Maps, allowing it to become a living resource for people on the move. In summary, Future Platforms had to develop a platform that was simple, clear, and easy to use for persons with disabilities.

How did you come to work with Future Platforms?

I wasn’t working for the company when they were first engaged. Based on our notes, we looked at a few different options. My boss picked Future Platforms, but I don’t know how they were chosen. It could have been based on a personal recommendation.

How much have you invested with Future Platforms?

So far, the cost of their work for our 2 apps is around £250,000 [$320,000].

What is the status of this engagement?

I believe we started working with Future Platforms in 2014. The fan app has been completed, and we continue to work on the app for fans with disabilities. Our current agreement with Future Platforms will continue until the end of the next football season. We’ve been working with Future Platforms for a number of years, and we have settled into a path where they know what we’re looking for and can provide it.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We saw both apps as belonging to a niche market, so we didn’t set targets for downloads. We did want to have a high user rating. Both versions had 4 stars the last time I checked. However, we didn’t start a large marketing campaign behind them. Even though we wanted a reasonable number of people to use them, it wasn’t a key metric. We asked for a feedback function for our current app, which Future Platforms implemented. Users can contact us directly and post comments, and we’ve mostly heard positive ones.

We did have an initial problem with the functionality of the first version, specifically with retrieving match scores live. It was resolved with the second roll-out. The app is working fine at the moment. We’ve done periodic updates for cosmetic reasons, not because of bugs. The products developed by Future Platforms are quite reliable.

How did Future Platforms perform from a project management standpoint?

They’re based near us in central London, which is a good thing. They’re a small team, and we work primarily with 2 or 3 people there. They have been accommodating with setting up meetings for patches and updates. After a staff member from Future Platforms left, project management changed on the first app. There were other personnel changes on their side. It wasn’t an ideal set-up. For the second app, we’ve had a separate team with a set project manager. One of Future Platforms’ senior staff members has also made himself available.

What did you find most impressive about Future Platforms?

Future Platforms’ client services stand out. They’re a friendly group, and they understand what we’re looking for. They deliver on time. Some clubs have asked for recommendations, and we’ve been happy to endorse Future Platforms from this perspective.

Are there any areas Future Platforms could improve?

I imagine that most developers work with clients who have more experience on digital platforms. When we were being given updates on Google Analytics for the first app, it would have helped to have more instructions on relevant details. This is a small negative. The caveat is that we didn’t know as much about the field as is normally the case.

4.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Future Platforms is generally flexible. They are even willing to visit us if we need them to. If the project leader is away or busy, they would notify us in advance.
  • 4.0 Cost
    Value / within estimates
    We’re happy with the final product. Future Platforms is not a cheap provider, but they deliver what they say they will, with good quality.
  • 4.0 Quality
    Service & deliverables
    The technical specs and reliability of the apps are excellent. I’d give them a top score if they’d provided genuinely innovative solutions for getting club data, but that was more our problem than theirs.
  • 4.5 NPS
    Willing to refer
    We’ve been happy to refer them to other companies. Future Platforms is a good fit for clubs.

App Development for Mobile Network Operator

"We’ve used them for a number of years, and we know what they deliver is going to work."

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4.0

Quality: 
4.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
Confidential
 
2011 - Ongoing
Project summary: 

Future Platforms assisted in the development of two iOS and Android apps for users attending large-scale events. They have worked on two ongoing campaigns and have delivered strategy through to delivery. 

The Reviewer
 
5,001-10,000 Employees
 
London, United Kingdom
Senior Brand Manager, Telecom Company
 
Verified
The Review
Feedback summary: 

Future Platforms is a trustworthy partner. They’re reliable, easy to get a hold of, and they always make their best effort. Though bits of projects can get expensive, they’re a friendly team that will always deliver.

BACKGROUND

Introduce your business and what you do there.

We are a telecommunications company in the UK. I’m senior business manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Future Platforms?

To create useful mobile apps at key sponsorship events which help make our customers experience even better.

SOLUTION

What was the scope of their involvement?

We’ve used Future Platforms for a couple of projects, both supporting our brand sponsorships. Once we brief Future Platforms, they come back to us with a proposed strategy and, from there, we work together to deliver. The apps are developed for both iOS and Android.

How did you come to work with Future Platforms?

We found them through our internal procurement team. The team at the time had a list of app agencies on their roster. We went to them with what we wanted to do and the budget, and the procurement team shortlisted some companies for us. We spoke to Future Platforms, and they met our requirements best. They had some really nice ideas for the project.

What is the status of this engagement?

We started working with them in January 2011, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Each project has different objectives, although we tend to focus on engagement. I can’t share any specific figures, but I can say that from the results we can confidently say that the apps have made our customers experiences better. We also closely monitor app store ratings, which are typically excellent.

How did Future Platforms perform from a project management standpoint?

They’re a small agency and, as a result, they’re very personable and easy to get a hold of. Those things are important to me. They make an effort and are friendly.

What did you find most impressive about Future Platforms?

They’re trustworthy. We’ve used them for a number of years, and we know what they deliver is going to work. We trust they’ll do it on time.

Are there any areas Future Platforms could improve?

The only thing that sometimes comes up is cost, but otherwise, they are an excellent agency.

4.0
Overall Score We’ve done a number of projects with them, and we’ve delivered some good work together.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They’re very solid. They normally meet the deadline.
  • 3.0 Cost
    Value / within estimates
    Sometimes they can be quite expensive, even when they’re responsible for the things taking extra effort or time. They’re not the cheapest agency, but they’re not the most expensive either.
  • 4.0 Quality
    Service & deliverables
    They tend to deliver what they say they will, and they’re trustworthy. I’m confident that when we pitch an idea to them, they’ll deliver it.
  • 4.0 NPS
    Willing to refer
    They’re a good agency.