Shopify Dev, Branding & Marketing for Household Products Co
- Digital Strategy E-Commerce Development Ecommerce Marketing Email Marketing UX/UI Design Web Design
- $10,000 to $49,999
- Nov. 2022 - June 2023
- Willing to Refer
''They have exceeded expectations on every level.''
- Consumer Products
- Tampa, Florida
- 11-50 Employees
- Online Review
A household products company hired Future Holidays for Shopify development, branding, and email marketing. They enhanced the client's e-commerce to improve features, engagement, UX, and conversion rates.
Future Holiday's work led to a 40% decrease in page load time and a 60% increase in AOV. The conversion rate increased from .75% to 1.4%, and total sales increased by 45% within three months. The team's expertise, proactive planning, and understanding of business needs made them a valuable partner.
The client submitted this review online.
Please describe your company and position.
I am the CMO of Magical Brands
Describe what your company does in a single sentence.
We sell household products that help users control their wellness from seed to plate through the use of growing AI technology tools, decarb tools and kitchen appliance to make infused butter, oils, etc.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Future Holidays to accomplish?
- Drive CRO initiatives for our website to increase conversion rate.
- Overall our website from V1 to V2 of Shopify.
- Build storybrand pages to drive conversion through connecting with the consumer.
How did you find Future Holidays?
Why did you select Future Holidays over others?
- High ratings
- Pricing fit our budget
- Good value for cost
- Company values aligned
How many teammates from Future Holidays were assigned to this project?
Describe the scope of work in detail. Please include a summary of key deliverables.
I have recently had the pleasure of working with Future Holidays on the comprehensive overhaul of our Shopify website from Version 1 (V1) to Version 2 (V2), and I cannot speak highly enough of their work. They have exceeded expectations on every level, proving their expertise in ecommerce website development and marketing strategy.
Their technical capabilities truly shine when it comes to website optimization. Our site has transitioned from being somewhat laggy and cluttered to an incredibly smooth, fast, and user-friendly platform. The back-end coding, too, has been improved drastically, providing us with a versatile framework for future enhancements. The seamless navigation, quicker load times, and improved user interface have contributed to a significant improvement in our bounce rate and average session duration.
Not only did Future Holidays revamp the website, but they also undertook multiple Conversion Rate Optimization (CRO) initiatives that have had a significant impact on our sales performance. For instance, they masterfully created an array of landing pages designed to drive traffic from our various media channels. The team worked closely with our in-house marketing department to ensure the pages were on-brand and effective, resulting in a substantial increase in conversions.
Furthermore, they developed a unique bundle page for us that allows our customers to purchase multiple products at a discounted rate. This not only enhanced the user experience but also increased our average order value. Future Holidays also coordinated a pricing test, comparing different price points for our products to determine which would yield the best return. Their scientific, data-driven approach provided us with invaluable insights.
Future Holidays also expanded their scope of work to include email marketing with a goal of driving higher conversions from our email campaigns to our landing pages. They redefined our email strategy, optimizing subject lines, content, and CTAs to encourage click-throughs, and the results have been incredibly positive. The team’s dedication, creativity, and technical skills, combined with their ability to understand our business objectives and their proactive approach, have transformed our online presence.
The improved website speed, user experience, and conversion rate have significantly contributed to an increase in our sales performance. I highly recommend Future Holidays to any ecommerce business looking for an expert team to take their website and marketing strategy to the next level. Their commitment to quality, attention to detail, and ability to deliver excellent results make them a highly trusted partner in the digital space.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Having recently worked with Future Holidays on the overhaul of our Shopify website, I can attest to their exceptional capability and dedication in the ecommerce realm. They navigated our transition from Version 1 (V1) to Version 2 (V2) expertly, resulting in significant measurable improvements in our key performance indicators.
One of the standout achievements was the enhancement of our website speed and user experience. Pre-overhaul, our site suffered from sluggish load times and a cluttered user interface. Post-overhaul, we witnessed a stunning 40% decrease in page load time and a 60% increase in overall site speed, which resulted in significantly improved user retention. Our Conversion Rate (CR) saw a remarkable uplift, increasing from a modest .75% to an impressive 1.4%.
The role Future Holidays played in this cannot be overstated. They devised various successful Conversion Rate Optimization (CRO) initiatives, including the development of targeted landing pages and a unique bundle page for our products. The introduction of the bundle page resulted in a 12% increase in our Average Order Value (AOV), a significant win for our bottom line.
Perhaps the most striking metric was the surge in our total sales. We experienced a remarkable 45% increase in sales within three months of the website revamp, a testament to the user-friendly design and optimized navigation implemented by the Future Holidays team. Their effect on our user engagement metrics was also evident. Time spent on our site rose by 25%, while our Scroll Depth (an indicator of content engagement) improved significantly, showing a 30% increase.
These metrics suggest that users found the new site more engaging and stayed longer to explore our content and offerings, contributing to higher sales. Future Holidays also expanded their services to revamp our email marketing strategies. Their efforts here led to a 15% rise in email conversion rates, driving more traffic to our landing pages and bolstering our overall conversion rates.
All these measurable outcomes underline the fact that Future Holidays were instrumental in transforming our digital presence and boosting our ecommerce performance. Their blend of technical expertise, creative strategies, and commitment to understanding our business objectives make them an outstanding partner in the digital space. Based on their quantifiable success in enhancing our site, I would highly recommend Future Holidays to any ecommerce business looking to uplift their online performance.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
In addition to their technical expertise and ecommerce prowess, the project management skills displayed by Future Holidays during our Shopify website overhaul deserve immense recognition. The team demonstrated exceptional organization, proactive planning, and an acute understanding of our business needs throughout the project duration.
Our account lead, Holly, was simply fantastic. She embodied everything you would want in an account manager: knowledgeable, responsive, attentive, and always a step ahead in anticipating our needs. Holly was more than a project manager; she was a true partner, making every effort to understand our business and our vision, translating that understanding into actionable plans, and effectively leading her team to execute those plans.
She was our point of contact and maintained regular, clear communication, ensuring we were always informed about project progress. Holly's professionalism and attention to detail made us feel truly valued as clients, and her proactive approach often led to the identification and resolution of potential issues before they became actual problems.
The vast team at Future Holidays, under Holly's excellent leadership, worked tirelessly to deliver our projects in a timely manner. Their work ethic, combined with their commitment to meeting deadlines, ensured that our project stayed on track and was completed successfully. A standout aspect of our collaboration was the use of a Kanban board for task prioritization and project management.
This tool made it incredibly easy for us to see the progress of our project, understand what was being worked on, and visualize the workflow. It ensured transparency, efficiency, and timely completion of each task. The Future Holidays team demonstrated that they don't just deliver high-quality work; they also provide an exceptional client service experience. The level of dedication, anticipation of our needs, and ease of prioritization they brought to the table were invaluable.
Overall, their project management skills are among the best I have experienced. Holly and her team at Future Holidays set the bar high for what businesses should expect from their digital partners. Based on their expertise, professionalism, and high-quality client service, I wholeheartedly recommend Future Holidays for your digital transformation needs.
What was your primary form of communication with Future Holidays?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Future Holidays has truly set the bar high for what a digital partner should be. Their exceptional professionalism, world-class service, and a client-centric approach are paired with surprisingly reasonable rates, making them a remarkable value proposition. Every interaction is characterized by attentiveness and a personalized touch, making us feel as if we were their only client.
Despite the scale of our project, the Future Holidays team handled it with an unmatched level of expertise and dedication, always staying within our budget without compromising quality. Their ability to offer high-quality services at competitive rates while ensuring an exceptional client experience sets them apart in the digital space.
Are there any areas for improvement or something Future Holidays could have done differently?
Future Holidays has consistently delivered excellent service, from their comprehensive technical expertise to their remarkable client care. However, every organization has room for improvement. One area they could focus on is increasing their communication around technical concepts. While they are fantastic at what they do, sometimes the explanations for their technical decisions can be quite complex. Simplifying these explanations could make for a smoother client understanding and involvement.
Furthermore, while their response times are generally good, during peak project times, there were occasional slight delays in communication. Allocating additional resources or refining their internal processes during these periods could ensure that they maintain their impressive responsiveness consistently, regardless of their workload. In conclusion, Future Holidays is an exceptional digital partner with only minor areas for improvement.
Their commitment to quality and customer service is beyond doubt, and these suggested improvements are merely to enhance an already outstanding service.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0