Please describe the scope of their work.
FUSEIDEAS provided significant support, strategic as well as operational, in transitioning from our old site to the new one. They helped us with information design, architecture, navigation, and content placement. They even helped us with a fair amount of content generation. FUSEIDEAS had experience with higher education as well as with private industry, so there was a lot of cross-pollination of ideas. They were able to bring in best practices developed by large-scale operations like the Massachusetts Department of Transportation.
They really used their extensive experience to help us better contextualize our goals and then develop a strategy for realizing those goals. We found them to be remarkably responsive and remarkably responsible. We had no issues at all with turnaround on deliverables, they were very good at helping us identify our needs and then working with us to identify solutions. They were not committed to any particular platform, and they really tried to allow us to make final infrastructure decisions.
They also helped us identify our brand and promote it to a variety of targeted constituencies, which helped us move much more heavily into targeted electronic marketing. Best of all, they were able to combine traditional and emerging media channels in a cohesive campaign. They taught us how to use performance metrics to assess how effective a campaign was, what impact it was having and the cost-per-campaign item. So, they provided us with a lot of labor and expertise, but they also facilitated a significant amount of knowledge transfer to my staff.
What was your process for selecting FUSEIDEAS with which to work?
We went through a standard RFP [request for proposal] process. We put out a series of projects to bid and they responded. Their proposals were reviewed by a committee, and they were selected because of their experience, range of expertise, and cost.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
We engaged them on a retainer of $10,000 a month. There was also a project-based cost of about $75,000.