In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they’ve delivered?
I can share some user feedback and anecdotal evidence. Overall, people have been very pleased with the new design and the performance of the site. Our customers and dealer communities were impressed with the new site. I would say it was very well received on the whole. There weren’t many malfunctions or defects. The site has also definitely increased our process efficiency and productivity levels, too. It used to be quite difficult to track all of our important data, but now it’s not only much easier, we can also use analytics tools to look our performance on a granular level.
When working with Fuse IQ, is there anything you’d consider unique about their approach or methodology that distinguishes them from other vendors you’ve worked with?
I can only speak from my personal experience with other vendors in the past, but I would say that I found them to be extremely collaborative and very helpful in approaching our challenges as a partner rather than simply a vendor. I thoroughly enjoyed working shoulder-to-shoulder with their team. They’ve been very responsive to everything that we’ve needed and asked for. That kind of accessibility is really hard to come by, especially in the tech industry, and it’s the kind of thing we don’t take for granted, which is why we continue to use their services.
In retrospect, are there areas that you think Fuse IQ could improve upon as a service provider, or are there things you’d do differently as the client before initiating a project of this nature?
As the client, it would have been a good idea for us to think more thoroughly through our content and the type of messaging that we wanted to convey to our customers. Certain things came up along the way that we didn’t expect, and having valuable content ready for deployment is always important.
Some feedback that we shared with Fuse IQ, and that they’re working on now, is that it would have been nice for them to have initiated more conversation around SEO practices, and how to address maintaining our SEO ratings. Earlier in the process, it would have been beneficial to initiate those conversations, instead of looking at them later on in the process.