Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Last year, if people purchased anything from the fashion part of the company, I’d be normally selling about one candle along with the customer’s order, and it would typically be a purchase under $50. Since we switched to just doing candles, I usually get two to three candles per order and the sales have gone up from over $50 to $100 on average. So, it’s basically doubled. This result is primarily due to the change we had in target customers. When we did away with the clothing and accessories, which were more low-end products, we also got rid of the lower-end customers. By focusing on the candles, which are higher-end products, we’ve elevated the type of clientele as well. Also, trimming down the selection has made it a lot easier for customers to make a choice, rather than having to go through pages and pages of products.
How did Furtive Collective perform from a project management standpoint?
They were very good at getting back to me and being available to answer questions. It was such a big change for the short amount of time that we consulted. Within those two months, they were able to get my analytics and lay out the strategy. Once given the information, I was able to make a more informed choice. Since I was pretty sure about the direction I wanted to go, I acted on the suggestions they gave me. Then, I worked with the web development team to rebrand and get a new website going.
What did you find most impressive about Furtive Collective?
Their availability and quick responses were impressive. They were also very good with time management. The meetings were not prolonged by unnecessary discussions. Even though I paid by the hour, I knew I wasn’t getting charged extra for mere chit chat. They were very efficient and knowledgeable. They presented other strategies that they’ve used with other clients. So, all of those things gave me the confidence in making my decision. Knowing that it worked for other companies, I knew it could work for me too.
Are there any areas Furtive Collective could improve?
No. I was pretty happy with the service.