What was the scope of their involvement?
We did all of the developing ourselves, and funs supplied an account manager, two designers, and maybe two or three other staff members behind the designers who would help implement the designs the designers created.
When we began work on the project, funs ran a design workshop where we had different personas representing who would use the product and the problems the product would solve. From there, funs went ahead and designed a prototype, and from the prototype to the actual design stage there was a lot of discussion regarding editing and changes, etc. After the prototype was confirmed, funs went ahead and sketched the designs and created the images that later would be used to develop the app.
After the app was confirmed, funs designed our packaging, because we also sell a smart cable that allows patients to easily download data from their blood glucose meter to the app. They designed the first version of our corporate website (we’re currently on our third version). Some of the company’s collateral uses the same corporate image funs designed, so they pretty much did everything involving our company’s image, including anything that was used in PR for the company.
How did you come to work with funs?
I previously had met Sandy, the account manager and director of funs, through other means. After interacting with her and seeing what her company had designed for other clients, I sensed that she was someone I could trust, and she was someone who would fit our case and not deviate too much from the image we were looking to deliver to our customers. At the end of the day, I think it was just a matter of trust and comfort.
How much have you invested with funs?
We’ve invested around $30,000 to $40,000 with funs.
What is the status of this engagement?
We began working with funs in May or June 2013, because as a startup, we didn't have our own design team until our second year as a company. After we brought our own design team in-house, we stopped our engagement with funs. That happened around July 2014.