3A Composites is a Swiss company with over 60 years of experience, operating on four continents, employing over 4000 employees. It is part of the international concern Schweiter Technologies AG. In 2015, 3A Composites bought the Polish company Plastwag and merged it with its Airex Composite Structures brand, which for many years of operation has established itself a stable position on the world market in the production and…
development of intelligent composite materials.
As a result of the merger of these two companies, there was renaming and the brand 3A Composites | Mobility was created. The new name derives from the parent company and combines the composite with mobility. Currently, it is the main supplier of ready-made components for leading brands of rail and road vehicles, such as Stadler, Siemens, and Solaris.
Our challenge was to comprehensively create the brand image of 3A Composites Mobility, taking into account its leading position in production on the global market.
Our client offered us a cooperative journey into the future, during which we took care of the branding of the company, presenting the brand as an employer at a high European level, modern, providing stable employment, security, development and promotion opportunities to its employees.
A breakthrough event for 3A Composites Mobility was participation in the international InnoTrans fair in Berlin, during which the new name and branding were publicly presented for the first time. The company’s stand was very popular. Branding 3A Composites | Mobility is a strategy of above-average growth and from the very beginning, it was treated as an investment which, closely correlated with the business strategy of the company, brings the expected results. The brand looks modern and is perceived by customers as a reliable business partner. Branding also allowed to build a strong sense of an employee’s identity with the company.