Fullmoon Digital

BACKGROUND

Introduce your business and what you do there.

I’m the chief growth officer of Blue&Cream, a fashion retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fullmoon Digital?

We needed their expertise in PPC and SEO marketing.

SOLUTION

What was the scope of their involvement?

In pursuit of refining our marketing strategies, we’ve thought of amplifying our PPC and SEO efforts to increase our digital sales. Fullmoon Digital has helped us fulfill this goal by initially conducting in-depth analysis to identify vulnerabilities and broken SEO links. They’ve then focused on redoing our meta tags and designer descriptions, optimizing our content by highlighting our services.

As for our PPC pipeline, Fullmoon Digital has taken over our Google Ads account by changing our bidding structures. We regularly collaborate with them to provide them any information that they need to further our PPC campaigns.

What is the team composition?

We work with Derek (Founder), Bryan (Marketing Manager), and Jose (Search Marketing Specialist).

How did you come to work with Fullmoon Digital?

Our owner found their team, and he relayed their contact information to me when I was tasked with handling this project.

How much have you invested with them?

We’ve spent about $85,000 so far.

What is the status of this engagement?

We started working with Fullmoon Digital in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our metrics change depending n what we want to achieve within a particular time frame. Since fashion retail is an industry with ebbs and flows, we often manage our expectations and focus on which areas we want to optimize.

Fullmoon Digital has strived to meet these changing needs, and the overall results have been great so far — especially considering that we’re their first client in the fashion industry.

How did Fullmoon Digital perform from a project management standpoint?

We’re always in touch with Fullmoon Digital since most of our work is collaborative. We communicate via email and hold weekly meetings.

What did you find most impressive about them?

Fullmoon Digital sees our success as theirs —  that’s what sets them apart. They study the ins and outs of our business to flesh out the most marketable solutions for us. It’s nice to have a partner that deeply cares about our business and doesn’t just work to meet our retainer requirements.

Are there any areas they could improve?

We’re highly satisfied with Fullmoon Digital’s work, and I have no constructive feedback to share at this point.

Do you have any advice for potential customers?

Be transparent in defining your goals and give them a rundown of your competitors and requirements to help them understand your needs more. Fullmoon Digital is a flexible and proactive team that will help you meet those goals.

BACKGROUND

Please describe your company and your position there.

I manage the online marketing and ecommerce platforms for an automotive aftermarket company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fullmoon Digital?

We launched our first E-Commerce site in Q4 2020. We needed expertise in launching our brand nationwide, and chose FullMoon Digital to handle our online advertising.

SOLUTION

How did you select this vendor?

We discovered FullMoon Digital via referral from our current web host. They felt Full Moon would be a great fit for us, and they were right.

Describe the scope of their work in detail.

We began with a few introductory/fact finding meetings. They took the time to fully grasp our structure, goals, core values, and our blind spots. They custom-tailored a solution that is perfect for us. They handle all of our online advertising, including Google and Social Media. We meet with them weekly to fine-tune our strategy and set goals for the future. Our growth has been great, and we are hitting the goals we set at launch.

What was the team composition?

I meet weekly with the team they have assigned to us. That team consists of an account manager, Google Ads expert and a Social Media expert. Each meeting has an agenda beforehand, and a follow up afterwards. Things move very fast at our company, and I really, really appreciate that I can reach out to that team and get quick responses.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is less than a year old, but it is performing like a much more seasoned site. Our ROAS is higher than we expected at this stage, and our acquisition costs continue to drop each month. We have been profitable right out of the gate.

How effective was the workflow between your team and theirs?

I meet weekly with the team at FullMoon Digital. I get an email in advance with the meeting itinerary, and a follow-up email with bullet points afterward. The live dashboard they provide makes it super fast end easy to keep tabs on the data points I care about.

What did you find most impressive about this company?

What has really meant the most to me is that they actually care about our success. They've put a lot of time and effort in developing our strategies. They care about the results as much as we do. They always return calls and emails. They listen. They feel like an extension of our company family.

Is there any area for improvement or anything that could have been done differently?

No, we are happy.

BACKGROUND

Please describe your company and your position there.

SeaTrees is a non-profit that protects and restores coastal ecosystems worldwide. I am the Executive Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fullmoon Digital?

Review of our entire digital marketing strategy, including website UX/UI, SEO, email marketing, social media marketing, and more.

What were your goals for this project?

Get a detailed assessment of our strengths and weaknesses and learn how to fix problems going forward. We're about to start a major digital marketing push.

SOLUTION

How did you select Fullmoon Digital?

We were introduced by a friend, and really liked how they approached our problem. Communication was stellar, and they are very easy to work with.

Describe the scope of their work in detail.

Review and recommend improvements in the following areas: Website UX/UI Email marketing Social media content Social media marketing SEO

What was the team composition?

FullMoon Digital brought in several experts from their team in the relevant areas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have a complete list of things to execute on before we start our holiday marketing campaign. We are working on these now.

How effective was the workflow between your team and theirs?

They were easy to communicate with and work with. Always available for help in any capacity.

What did you find most impressive about this company?

Their depth of knowledge and ability to understand our unique business and value proposition. We have a unique environmental restoration product that doesn't exist in many other places.

Are there any areas for improvement?

I wish they had not found so many areas we can improve our digital marketing strategy. We have a lot of work to do now. (I'm kidding... and we're very happy for such a thorough assessment).

BACKGROUND

Introduce your business and what you do there.

GUNNAR Optics is a digital eye strain glasses company. My role was president and chief marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fullmoon Digital?

Since there were no other eye strain glasses on the market, we had to create a new category. Consumers wouldn’t know what to search for, and we needed to create an entirely new set of search terms and develop brand and product awareness. We wanted help to increase our visibility across various search platforms.

SOLUTION

What was the scope of their involvement?

They did all of our paid search and much of our SEO. Essentially, they acted as our full-funnel marketing assistant and supported everything from digital acquisition to conversion, retargeting, and remarketing. They also found appropriate contacts to add to our direct email campaigns.

Another major part of their involvement was keyword research. We had some thoughts on where to start, but their insight into larger search engines yielded a lot of important information that helped us determine which terms were most useful. They built out a three-month marketing calendar that included our targets, primary posts, contributions to our social media messaging, and follow-up posts. We then revisited the calendar each month to make adjustments to ensure we stayed on track.

What is the team composition?

Their owner worked with us before he founded Fullmoon. When he broke off to start his own company, we left with him. That was about three and a half years ago.

How did you come to work with Fullmoon Digital?

I only worked with the owner. He was our direct point of contact and worked very closely with me and my team. I know he had a team that worked under him, but I can’t cite its exact size.

How much have you invested with them?

We spent between $3,000–$4,000 a month. We had a primary contract with them, but also added intermittent tasks that were outside that contract. In all, we spent at least $50,000 with them each year.

What is the status of this engagement?

The collaboration started before their inception, but the collaboration with Fullmoon probably started around February or March 2015. I left the company in March 2018, but the partnership was ongoing at my departure. I’m currently in conversations with them to start a relationship with my new company.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our traffic and our revenue grew consistently over the course of our collaboration. By the time I left, we saw at least a 20% increase in revenue and around a 40% boost in traffic volume. There was nothing negative about the collaboration.

How did Fullmoon Digital perform from a project management standpoint?

They did very well throughout the years of interaction with them. We had regular weekly calls and frequent updates. Whenever we faced a rapid string of changes, they were in continual conversations with us to help us through. We used Basecamp as our primary management tool, and general email for daily needs. Even though they weren’t in the building with us, they felt like a part of the team.

What did you find most impressive about them?

Their attention to detail was really good. They brought new things to us all the time, and we had a very collaborative relationship. We knew the brand, and they had the wherewithal to help us grow. Project management and their ability to keep us on task were major selling points. They were very proactive and kept us accountable, especially as we approached deadlines for important campaigns.

Are there any areas they could improve?

I can’t think of anything they should change. We learned a lot as we went, and they leveraged their connections to get us great customer service with some third-party vendors. We got good direction and other useful perks from them.

Do you have any advice for potential customers?

Be organized. They will help keep you on task, but it’s important to be prepared to keep up with them. Let them steer the project on the digital strategy side, but they will only be as successful as you allow them to be.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Gale Banks Engineering, an automotive engineering firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fullmoon Digital?

We needed to improve our website by implementing a better e-commerce strategy and improving our SEO campaigns.

SOLUTION

What was the scope of their involvement?

We’d already developed the website, but we brought in Fullmoon Digital to make a few finishing touches. They modified some of our SEO strategies, category pages, and product titles. Their team also helped us test our advertising strategies and find new profitable markets. Some of their work is paid advertising, but they also manage our Facebook and Instagram accounts. Additionally, they’re helping us expand our use of Google Analytics. The team continues to support our efforts.

What is the team composition?

Derek (Founder & CEO, Fullmoon Digital) is our project manager. We also work with Jeff (Growth Marketing & Co-Founder, Fullmoon Digital), but I haven’t dealt personally with anyone else.

How did you come to work with Fullmoon Digital?

We reached out to a few people. When we spoke with Fullmoon Digital and felt that they were a good fit.

What is the status of this engagement?

We started working together in April 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve experienced a steep increase in rankings, traffic, and sales, and I attribute a portion of that success to Fullmoon Digital.

How did Fullmoon Digital perform from a project management standpoint?

They perform exceptionally well. We use Google Docs to share information and speak weekly via phone calls and emails. Fullmoon Digital was using Jira, but we found it to be too difficult.

What did you find most impressive about them?

They’re very helpful and personable, often going out of their way to help with additional tasks that fall outside the scope of the original project.

Are there any areas they could improve?

No, I can’t think of any.

Any advice for potential customers?

Be very open and sharing information and clear with expectations.