What was the scope of their involvement?
They did all of our paid search and much of our SEO. Essentially, they acted as our full-funnel marketing assistant and supported everything from digital acquisition to conversion, retargeting, and remarketing. They also found appropriate contacts to add to our direct email campaigns.
Another major part of their involvement was keyword research. We had some thoughts on where to start, but their insight into larger search engines yielded a lot of important information that helped us determine which terms were most useful. They built out a three-month marketing calendar that included our targets, primary posts, contributions to our social media messaging, and follow-up posts. We then revisited the calendar each month to make adjustments to ensure we stayed on track.
What is the team composition?
Their owner worked with us before he founded Fullmoon. When he broke off to start his own company, we left with him. That was about three and a half years ago.
How did you come to work with Fullmoon Digital?
I only worked with the owner. He was our direct point of contact and worked very closely with me and my team. I know he had a team that worked under him, but I can’t cite its exact size.
How much have you invested with them?
We spent between $3,000–$4,000 a month. We had a primary contract with them, but also added intermittent tasks that were outside that contract. In all, we spent at least $50,000 with them each year.
What is the status of this engagement?
The collaboration started before their inception, but the collaboration with Fullmoon probably started around February or March 2015. I left the company in March 2018, but the partnership was ongoing at my departure. I’m currently in conversations with them to start a relationship with my new company.