What was the scope of their involvement?
They had originally built our new website. So they already had access to our website. They changed and added wording. They worked with us to make it easier for anyone to access if they were doing some kind of word search. We also did some paid pics for Google. They set up all of our social media type of things. They created content for us, designed the website, and did digital marketing advertising efforts.
We were a novice crew as far as advertising went. We did very little before. So we put ourselves in their hands and told them where we want to go. We didn’t want it to explode where we can’t provide the service, but we do want to get our name out there. They were very attentive in listening to us, offering suggestions, and letting us go slow so that we didn’t feel like we were overwhelmed with business coming in and not being able to handle it. They were very active in making sure that every step of the way we knew what they were doing and what expectations we should see.
How did you come to work with Full Media?
We were a word of mouth company and were aiming at not being a one-time customer, but be the customer’s longtime electrician. The idea wasn’t just to get our name out there, but to build a relationship with the customers. They were very active in making sure that that was the goal that we were reaching. We were bringing in lifetime customers versus just that one time need for an electrician.
Our website before wasn’t very interactive. They spent six or eight months with us just getting our website right. We were very pleased with that. When it came to the next step with marketing, it was an easy transition to have them help us with that. We had looked at other website and there was a lot of flash. We wanted something that was simple and down-home. Our owner calls himself a simple country boy. So he wanted something that stood out that matched the style of our company and not something super flashy.
What is the team dynamic?
Sydney [Internet Marketing Analyst, Full Media] has been from the very start. She came in with the first interview with one of the managers. She’s been with us ever since. She’s been our primary contact and has been fabulous. I couldn’t have asked for a better contact. She sends emails with each update that she’s changed and each suggestion that she has. We’re the ones that don’t want to meet as often.
She’s the one that says she can come in every month if we want or if we have any questions. She’s always been available. If I get something new that I don’t know, I just send it over to her and she takes care of it.
How did you come to work with Full Media?
They were recommended by someone. We had done a bit of research with our outside vendor. There’s a vendor that we have that takes care of our IT. They had someone. So we interviewed them. We also spoke to someone at Full Media and then there was one other that we looked at. We felt that Full Media had the information that we wanted that could walk us through since we were very inexperienced about the whole thing.
How much have you invested with them?
Between $50,000-$60,000.
What is the status of this engagement?
We started working together in 2015 and the work is ongoing.
Since beginning the new engagement, organic web traffic has increased by 15-25% each year. Full Media impressed with their solid management strategies, impressive knowledge of industry norms and target audiences, and speedy response to issues.