Fuego UX

Please describe your company and your position there.

I am the CEO and Founder of FamilyMeal, a restaurant ordering platform that reimagines the takeout and delivery model for independents.

For what projects/services did your company hire Fuego UX?

We hired Fuego to conduct research and execute on a design thesis for a new digital product launch.

What were your goals for this project?

After our first product launch was unsuccessful, we knew that design and UX were where we were falling short. In our mission to become the most exciting restaurant aggregator in the market, we understood that great tech was not going to be enough to get our customers to love us. We asked Fuego to be diligent in their research of the now, but forward-looking in their proposed solution.

How did you select Fuego UX?

As a startup our budget was limited so we searched for boutique design shops with talented founders -- eventually we stumbled on Fuego on LinkedIn.

Describe the project in detail.

Fuego's research-driven approach allowed us to demystify the process of how to differentiate ourselves through amazing user journeys. Starting with customer insights and competitive analyses we were able to brick-by-brick translate our company's vision into a digital experience that is world class. As we prepare to relaunch, we do so with confidence knowing that we have a partner with the expertise and resources to scale with us as well.

What was the team composition?

Alex was instrumental in understanding and translating our vision, while Nate was our design wizard.

Can you share any outcomes from the project that demonstrate progress or success?

We have yet to relaunch, so the only tangible outcome at this point has been a sense of excitement.

How effective was the workflow between your team and theirs?

Our lines of communication were always smooth. We laid out a very clear path at the onset of the project and stayed on track the entire time.

What did you find most impressive about this company?

We appreciated Fuego's pragmatism and process, but what really blew us away was the final web app design -- it was far more sophisticated and enjoyable then we were expecting.

Are there any areas for improvement?

No, they were great! We are going to use them on our next product as well.

Please describe your company and your position there.

I'm the CEO of a full-stack software development company based in Denver, CO. We develop custom, business process software solutions that help companies stay competitive and thrive.

For what projects/services did your company hire Fuego UX?

We hired Fuego UX for UI/UX design and deployment for our website and redesign of our corporate deck.

What were your goals for this project?

The goals of the project were to create a minimalist and professional brand via a logo change, website redesign and corporate intro deck redesign.

How did you select Fuego UX?

We selected Fuego UX following multiple interviews. We appreciated their minimalist approach and design process.

Describe the project in detail.

• Interviews and call to discuss needs
• Detailed proposal describing Fuego UX's process and deliverables
• Intro call to discuss and determine the desired brand identity
• Design meeting 1
• Design meeting 2 with revisions
• Website go live and delivery of corporate deck

What was the team composition?

We worked directly with the two co-founders.

Can you share any outcomes from the project that demonstrate progress or success?

Our website will go live Feb 1.

How effective was the workflow between your team and theirs?

We leveraged Slack for communication and exchange of deliverables. The team was extremely responsive via Slack.

What did you find most impressive about this company?

Fuego UX is extremely organized, professional and easy to work with. They deliver on time and are always proactively reaching out to ensure the project stays on schedule.

Are there any areas for improvement?

None