Fuego UX

Please describe your company and your position there.

I oversee our client accounts, projects, and strategic partnerships at a product consultancy.

For what projects/services did your company hire Fuego UX?

The Fuego UX team was brought in to help us with upfront Product Strategy / Discovery work and Design Services. We needed a partner that could embed with our team, deliver top notch client consulting skills and share our approach for design-led, user-first products.

How did you select this vendor and what were the deciding factors?

We found this partner through our network and had a few intro sessions to discuss their background, our needs, the upcoming projects, and our approach.

Describe the project in detail and walk through the stages of the project.

The two projects I directly oversaw where upfront discovery and product strategy efforts. They were both under a month of work and were led by a team of 2. The team was responsible for working closely with the client to lead PDS exercises, and then use our findings to inform a prototype to be tested with users. Based on all of those activities, we put together a suggested strategy for formal development.

How many resources from the vendor's team worked with you, and what were their positions?

We worked primarily with a Senior Designer who serves as both a Designer and Product Manager for us.

Can you share any outcomes from the project that demonstrate progress or success?

The clients were happy with the experience and the work. The Fuego UX team was great to work with, positive, professional and dependable.

How effective was the workflow between your team and theirs?

Very smooth in planing projects and the overall delivery. I trusted them on planning the day to day work and maintaining the overall timeline.

What did you find most impressive or unique about this company?

Their professionalism, positivity, and clear communication made our joint efforts very smooth and effective.

Are there any areas for improvement or something they could have done differently?

I wish they were bigger so we could work with them more!

Please describe your company and your position there.

I am the sole UX designer of a rapidly growing startup.

For what projects/services did your company hire Fuego UX?

As the sole UX designer who could see we desperately needed to formalize a design system so we could continue to grow. I wanted to have someone who had the time for attention to detail, were able to propose standards.

How did you select this vendor?

I had been searching for a UI designer for months in a job seekers market and having no luck in finding a quality candidate. Alex from FuegoUX sent me a marketing email and I figured I'd have a conversation with them to see how they might be able to help. They were also able to show me other projects they had worked on that were similar and I could see they knew knew what they're were doing!

Describe the project in detail and walk through the stages of the project.

We had designs, and somewhat of a design system in Sketch. I handed to FuegoUX the Sketch file, access to our test environment and also to the Front End Developers' styleguide and they did an audit of what we had, standardized the components, made suggestions on new icon libraries and built it all in Figma.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with the Head of Design - Nate, and two of his designers, Anna and Joyce. I believe Nate lead the project with Anna and Joyce doing the bulk of the design work.

Can you share any outcomes from the project that demonstrate progress or success?

I transitioned out of the company before I saw it's fruition but I know the design system will allow future UX designers at the startup to hit the ground running when they start and be able to think more about the UX as the UI is mostly thought out for them. I think it's likely FuegoUX will stay on and do more work in improving the UI and possibly UX!

How effective was the workflow between your team and theirs?

Communication was very easy. We met three times and week and spoke on Slack if needed. They really understood our needs, planned out what they were doing, and shared each step with us.

What did you find most impressive or unique about this company?

Their skills and speed. SO impressed with their knowledge with Figma and design systems.

Are there any areas for improvement or something they could have done differently?

Nothing!

Introduce your business and what you do there.

I’m an executive at an alcohol delivery company.

What challenge were you trying to address with Fuego UX?

We were trying to kick off a new project to redevelop our client portal.

What was the scope of their involvement?

Fuego UX conducted user research, low fidelity product design and information architecture, and high fidelity design using Sigma.

What is the team composition?

We worked with four members from their team, including Nate (Co-Founder), a user researcher, and a couple of UX designers.

How did you come to work with Fuego UX?

We worked together on other projects before this one. I decided to work with them again because I was impressed with their approach to design.

How much have you invested with them?

We spent around $32,000 with them.

What is the status of this engagement?

We worked together from September–October 2021.

What evidence can you share that demonstrates the impact of the engagement?

From a qualitative perspective, we incorporated their designs into several road map presentations, which we shared with key customers and received excellent feedback. 

How did Fuego UX perform from a project management standpoint?

They were great; they remained on time and within the planned budget. In terms of communication, we used Slack and Zoom.

What did you find most impressive about them? 

Their end-to-end approach to design and incorporating a significant emphasis on user research were outstanding.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I was delighted with their performance on the project.

Introduce your business and what you do there.

I’m the chief delivery officer for a boutique consulting company. We’re primarily focused on product innovation work such as research and strategy phases all the way through design, coding, building, and launching digital products.

What challenge were you trying to address with Fuego UX?

We had an opportunity with an existing external client, but we found ourselves short-staffed. We didn’t have the necessary talent in-house to do everything that our external customer wanted to do. We then hired Fuego UX to augment an existing team with another designer.

What was the scope of their involvement?

Since I worked at the executive level, I couldn’t speak to what the designer specifically did compared to the rest of the team. However, I know that the designer focused on creating conceptual prototypes for research purposes. Our external client also provided design guidelines during the project.

Their goal was to help our third-party customer reevaluate their community engagement. It was a major step towards having a solid decision if they were going to augment their existing platform or if they were going to change the nature of their organization’s membership.

What is the team composition?

We only worked with their designer, but we collaborated with their CEO to create the contract.

How did you come to work with Fuego UX?

We were introduced to Fuego UX through a mutual connection; they knew our design director. We then had an initial phone call without any particular project in mind — we just met them to get to know them. They showcased some of their capabilities and walked us through some of their case studies. That’s why when the opportunity came up with an external client, I had them in mind as a company that could fulfill the conceptual prototypes we needed. 

I remembered that they had done something similar previously, so I reached out to them if they were available. After that, we had a relatively quick back and forth over email. Then, we had a chance to get on the phone and meet their designer. Their designer shared her experience and skillsets as well as showcased some of her individual work. In the end, they met all our expectations and it seemed that they’d be able to fulfill what we wanted.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked with them in June 2021, and the project lasted for three weeks.

What evidence can you share that demonstrates the impact of the engagement? 

We built our business on establishing strong client relationships, and we were impressed that Fuego UX’s designer was able to establish a good relationship with our external client pretty quickly. She was also able to jump in and provide insights. It was a fairly short project so there wasn’t a lot of time to ramp up, but she did really well. She also completed the scope on time and on budget and incorporated our external client’s feedback well. Overall, everyone was pleased with Fuego UX designer's services.

How did Fuego UX perform from a project management standpoint?

They didn’t do any project management, but they met all of the milestones that we required. We used Slack and Zoom to communicate. We also used Figma for the designs and Mirro for the mapping and planning work.

What did you find most impressive about them?

I only worked with them for three weeks and they did a good job, but nothing stood out to me as impressive during our short partnership.

Are there any areas they could improve?

One constructive feedback that our internal team had for their designer was to be confident in her opinions. She provided a lot of value, but it seemed like she was hesitant to share.

Do you have any advice for potential customers?

Based on our very limited experience with them, it works really well once they’re embedded within your internal team.

Please describe your company and your position there.

I am currently the CPO of NDM Global, the company that developed the DocQ web platform for on document management.

For what projects/services did your company hire Fuego UX?

We needed a complete redesign of our web interface aiming at improving the user experience and having a cleaner visual.

How did you select Fuego UX?

After talking to multiple vendors, the attention that Fuego UX gave to us even during the first meeting was crucial for our decision.

Describe the project in detail and walk through the stages of the project.

Fuego UX team is working towards redesigning the entire interface and experience of our users for the DocQ web-based platform. This has been a challenge, because DocQ is already a quite large platform, and it has been growing at the same time that their team is working on it.

How many resources from the Fuego Ux's team worked with you, and what were their positions?

There were four resources working with us in this project (typically 2 simultaneously). Interesting that one of the main resources had to leave the project and another one was smoothly allocated to work with us. The transition was transparent and without any drawbacks to the progress of this project.

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely satisfied with the end product that Fuego UX is delivering to us.

How effective was the workflow between your team and theirs?

Constant follow up meeting take place to make sure that everybody is on the same page. This has been crucial to the success of this project.

What did you find most impressive or unique about this company?

Their dedication and organization in taking the project forward have been impressive.

Are there any areas for improvement or something they could have done differently?

None at all.

Please describe your company and your position there.

I am the CEO and Founder of FamilyMeal, a restaurant ordering platform that reimagines the takeout and delivery model for independents.

For what projects/services did your company hire Fuego UX?

We hired Fuego to conduct research and execute on a design thesis for a new digital product launch.

What were your goals for this project?

After our first product launch was unsuccessful, we knew that design and UX were where we were falling short. In our mission to become the most exciting restaurant aggregator in the market, we understood that great tech was not going to be enough to get our customers to love us. We asked Fuego to be diligent in their research of the now, but forward-looking in their proposed solution.

How did you select Fuego UX?

As a startup our budget was limited so we searched for boutique design shops with talented founders -- eventually we stumbled on Fuego on LinkedIn.

Describe the project in detail.

Fuego's research-driven approach allowed us to demystify the process of how to differentiate ourselves through amazing user journeys. Starting with customer insights and competitive analyses we were able to brick-by-brick translate our company's vision into a digital experience that is world class. As we prepare to relaunch, we do so with confidence knowing that we have a partner with the expertise and resources to scale with us as well.

What was the team composition?

Alex was instrumental in understanding and translating our vision, while Nate was our design wizard.

Can you share any outcomes from the project that demonstrate progress or success?

We have yet to relaunch, so the only tangible outcome at this point has been a sense of excitement.

How effective was the workflow between your team and theirs?

Our lines of communication were always smooth. We laid out a very clear path at the onset of the project and stayed on track the entire time.

What did you find most impressive about this company?

We appreciated Fuego's pragmatism and process, but what really blew us away was the final web app design -- it was far more sophisticated and enjoyable then we were expecting.

Are there any areas for improvement?

No, they were great! We are going to use them on our next product as well.

Please describe your company and your position there.

I'm the president of a conversion rate optimization agency.

For what projects/services did your company hire Fuego UX?

We needed a new, modern site to showcase our services. We wanted to make sure the design was modern and usable, and inspired trust.

How did you select this vendor and what were the deciding factors?

Fuego's client designs were very appealing, and they were very easy to work with in the sales process.

Describe the project in detail and walk through the stages of the project.

We had several onboarding meetings to align on the design aesthetic I was going for. Fuego prepared a design board and we iterated on it to get one the same page. Then we meet weekly to review the new designs template by template. The feedback and revision process was excellent.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 4 people, a PM, lead designer, junior designer, and Art director.

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the site, but the designs are fantastic, and ticked all the boxes we were looking for.

How effective was the workflow between your team and theirs?

Weekly meetings were productive and efficient, slack was a great tool for ad hoc updates.

What did you find most impressive or unique about this company?

I really appreciated their web design expertise, project management skills, and creativity. Also they were extremely easy to work with and communicated well.

Are there any areas for improvement or something they could have done differently?

No, I was 100% satisfied with the project.

Please describe your company and your position there.

CTO

For what projects/services did your company hire Fuego UX?

UX Design

How did you select this vendor?

Referral

Describe the project in detail and walk through the stages of the project.

Wireframes and UX Design

How many resources from the vendor's team worked with you, and what were their positions?

4

Can you share any outcomes from the project that demonstrate progress or success?

Successful delivery

How effective was the workflow between your team and theirs?

They have an excellent workflow.

What did you find most impressive or unique about this company?

Collaboration, Quality of Work, Responsiveness

Are there any areas for improvement or something they could have done differently?

No

Please describe your company and your position there.

I am the founder.

For what projects/services did your company hire Fuego UX?

Launching a new website for our firm.

How did you select this vendor and what were the deciding factors?

Recommendation from a friend.

Describe the project in detail and walk through the stages of the project.

Design and build a new website.

How many resources from the vendor's team worked with you, and what were their positions?

3

Can you share any outcomes from the project that demonstrate progress or success?

Great results.

How effective was the workflow between your team and theirs?

Very effective process.

What did you find most impressive or unique about this company?

They have a unique sense of personal insight and understanding.

Are there any areas for improvement or something they could have done differently?

Nope.

Please describe your company and your position there.

I am the Director of Product Design at my company.

For what projects/services did your company hire Fuego UX?

We hired Fuego to work on an incredibly complex set of interactions and visualizations for our ELT product.

How did you select Fuego UX?

Fuego was recommended by a coworker.

Describe the project in detail and walk through the stages of the project.

I can't disclose details about the work, but Fuego handled what was already a daunting project internally with expert craft and consistency.

How many resources from the Fuego UX team worked with you, and what were their positions?

2 designers, Senior and Mid-level.

Can you share any outcomes from the project that demonstrate progress or success?

The project is currently being built by our Eng team, and we'll see full results at general launch in Q1 of 2022.

How effective was the workflow between your team and theirs?

Workflow was incredibly effective, and Fuego UX is responsive to every request and piece of feedback.

What did you find most impressive or unique about this company?

Great collaborators, open to detailed feedback, produced exactly what was necessary for v1 of our project.

Are there any areas for improvement or something they could have done differently?

None that I can think of at the moment.