Fuego UX

Introduce your business and what you do there.

I’m the chief delivery officer for a boutique consulting company. We’re primarily focused on product innovation work such as research and strategy phases all the way through design, coding, building, and launching digital products.

What challenge were you trying to address with Fuego UX?

We had an opportunity with an existing external client, but we found ourselves short-staffed. We didn’t have the necessary talent in-house to do everything that our external customer wanted to do. We then hired Fuego UX to augment an existing team with another designer.

What was the scope of their involvement?

Since I worked at the executive level, I couldn’t speak to what the designer specifically did compared to the rest of the team. However, I know that the designer focused on creating conceptual prototypes for research purposes. Our external client also provided design guidelines during the project.

Their goal was to help our third-party customer reevaluate their community engagement. It was a major step towards having a solid decision if they were going to augment their existing platform or if they were going to change the nature of their organization’s membership.

What is the team composition?

We only worked with their designer, but we collaborated with their CEO to create the contract.

How did you come to work with Fuego UX?

We were introduced to Fuego UX through a mutual connection; they knew our design director. We then had an initial phone call without any particular project in mind — we just met them to get to know them. They showcased some of their capabilities and walked us through some of their case studies. That’s why when the opportunity came up with an external client, I had them in mind as a company that could fulfill the conceptual prototypes we needed. 

I remembered that they had done something similar previously, so I reached out to them if they were available. After that, we had a relatively quick back and forth over email. Then, we had a chance to get on the phone and meet their designer. Their designer shared her experience and skillsets as well as showcased some of her individual work. In the end, they met all our expectations and it seemed that they’d be able to fulfill what we wanted.

How much have you invested with them?

We spent $10,000.

What is the status of this engagement?

We worked with them in June 2021, and the project lasted for three weeks.

What evidence can you share that demonstrates the impact of the engagement? 

We built our business on establishing strong client relationships, and we were impressed that Fuego UX’s designer was able to establish a good relationship with our external client pretty quickly. She was also able to jump in and provide insights. It was a fairly short project so there wasn’t a lot of time to ramp up, but she did really well. She also completed the scope on time and on budget and incorporated our external client’s feedback well. Overall, everyone was pleased with Fuego UX designer's services.

How did Fuego UX perform from a project management standpoint?

They didn’t do any project management, but they met all of the milestones that we required. We used Slack and Zoom to communicate. We also used Figma for the designs and Mirro for the mapping and planning work.

What did you find most impressive about them?

I only worked with them for three weeks and they did a good job, but nothing stood out to me as impressive during our short partnership.

Are there any areas they could improve?

One constructive feedback that our internal team had for their designer was to be confident in her opinions. She provided a lot of value, but it seemed like she was hesitant to share.

Do you have any advice for potential customers?

Based on our very limited experience with them, it works really well once they’re embedded within your internal team.

Please describe your company and your position there.

I am currently the CPO of NDM Global, the company that developed the DocQ web platform for on document management.

For what projects/services did your company hire Fuego UX?

We needed a complete redesign of our web interface aiming at improving the user experience and having a cleaner visual.

How did you select Fuego UX?

After talking to multiple vendors, the attention that Fuego UX gave to us even during the first meeting was crucial for our decision.

Describe the project in detail and walk through the stages of the project.

Fuego UX team is working towards redesigning the entire interface and experience of our users for the DocQ web-based platform. This has been a challenge, because DocQ is already a quite large platform, and it has been growing at the same time that their team is working on it.

How many resources from the Fuego Ux's team worked with you, and what were their positions?

There were four resources working with us in this project (typically 2 simultaneously). Interesting that one of the main resources had to leave the project and another one was smoothly allocated to work with us. The transition was transparent and without any drawbacks to the progress of this project.

Can you share any outcomes from the project that demonstrate progress or success?

We are extremely satisfied with the end product that Fuego UX is delivering to us.

How effective was the workflow between your team and theirs?

Constant follow up meeting take place to make sure that everybody is on the same page. This has been crucial to the success of this project.

What did you find most impressive or unique about this company?

Their dedication and organization in taking the project forward have been impressive.

Are there any areas for improvement or something they could have done differently?

None at all.

Please describe your company and your position there.

I am the CEO and Founder of FamilyMeal, a restaurant ordering platform that reimagines the takeout and delivery model for independents.

For what projects/services did your company hire Fuego UX?

We hired Fuego to conduct research and execute on a design thesis for a new digital product launch.

What were your goals for this project?

After our first product launch was unsuccessful, we knew that design and UX were where we were falling short. In our mission to become the most exciting restaurant aggregator in the market, we understood that great tech was not going to be enough to get our customers to love us. We asked Fuego to be diligent in their research of the now, but forward-looking in their proposed solution.

How did you select Fuego UX?

As a startup our budget was limited so we searched for boutique design shops with talented founders -- eventually we stumbled on Fuego on LinkedIn.

Describe the project in detail.

Fuego's research-driven approach allowed us to demystify the process of how to differentiate ourselves through amazing user journeys. Starting with customer insights and competitive analyses we were able to brick-by-brick translate our company's vision into a digital experience that is world class. As we prepare to relaunch, we do so with confidence knowing that we have a partner with the expertise and resources to scale with us as well.

What was the team composition?

Alex was instrumental in understanding and translating our vision, while Nate was our design wizard.

Can you share any outcomes from the project that demonstrate progress or success?

We have yet to relaunch, so the only tangible outcome at this point has been a sense of excitement.

How effective was the workflow between your team and theirs?

Our lines of communication were always smooth. We laid out a very clear path at the onset of the project and stayed on track the entire time.

What did you find most impressive about this company?

We appreciated Fuego's pragmatism and process, but what really blew us away was the final web app design -- it was far more sophisticated and enjoyable then we were expecting.

Are there any areas for improvement?

No, they were great! We are going to use them on our next product as well.

Please describe your company and your position there.

I'm the CEO of a full-stack software development company based in Denver, CO. We develop custom, business process software solutions that help companies stay competitive and thrive.

For what projects/services did your company hire Fuego UX?

We hired Fuego UX for UI/UX design and deployment for our website and redesign of our corporate deck.

What were your goals for this project?

The goals of the project were to create a minimalist and professional brand via a logo change, website redesign and corporate intro deck redesign.

How did you select Fuego UX?

We selected Fuego UX following multiple interviews. We appreciated their minimalist approach and design process.

Describe the project in detail.

• Interviews and call to discuss needs
• Detailed proposal describing Fuego UX's process and deliverables
• Intro call to discuss and determine the desired brand identity
• Design meeting 1
• Design meeting 2 with revisions
• Website go live and delivery of corporate deck

What was the team composition?

We worked directly with the two co-founders.

Can you share any outcomes from the project that demonstrate progress or success?

Our website will go live Feb 1.

How effective was the workflow between your team and theirs?

We leveraged Slack for communication and exchange of deliverables. The team was extremely responsive via Slack.

What did you find most impressive about this company?

Fuego UX is extremely organized, professional and easy to work with. They deliver on time and are always proactively reaching out to ensure the project stays on schedule.

Are there any areas for improvement?

None