What was the scope of their involvement?
We engaged with FSC to help us redesign and launch our website. Their team and our collaborated to create the appropriate format and functionality for our content.
Since we had a new landing page, we wanted to start driving traffic there with paid advertising, in addition to the organic search position we already had. We began a paid search campaign with FSC that used a B2B approach.
Because we're in a market where we only have one main competitor, we've gained prominence and maintained the number one position for an extended period of time. Last year alone we were able to get 250 new customers who found us online through the paid search advertising.
What is the team composition?
We worked mostly with our project manager and a company rep.
How did you come to work with FSC Interactive?
I had an introductory meeting with their operations manager in 2011, but it took me a few years to convince our owners to invest in social media and advertising. We eventually reached back out to FSC in 2015 after we’d had a chance to grow our company.
How much have you invested with them?
Not including our advertising fees, which we pay directly to Google, we invest about $18,000 annually.
What is the status of this engagement?
We’ve been working with them since 2015, and they currently manage our paid advertising.