FSAP

BACKGROUND

Please give a brief description of your company and the role that you play there?

I am a media buying and planning manager at Vestel. Vestel is a consumer electronics company headquartered in Turkey.

OPPORTUNITY / CHALLENGE

What were your company’s business goals for working with FSAP?  

Content marketing in today’s communication era is a necessity, so when we met with FSAP, we realized that they could provide a consultancy service to help us to improve our communication, content, and marketing strategy. Our goal was to find the best content strategy that would be most suitable to our brand. We knew there were point of views that we hadn’t taken advantage of and FSAP was able to help us to do so.

SOLUTION

Can you talk about the scope of the project? What services did FSAP provide?   

FSAP provided both media acquisition and content curation for us.

What was your process for selecting FSAP with which to work?   

When we first met with FSAP and started working together, FSAP was the one and only content agency in Turkey so the decision was easy.

Can you give us a sense of the size of the project in dollar terms?

If we combine our previous project with the one that we’re working on now, the total will be approximately $30,000.

RESULTS & FEEDBACK

What were the results of the project, and are there any metrics you can share? How did FSAP perform?

FSAP provides a wide array of digital marketing services, they didn’t separate our projects based on content marketing, media buying, and other public relations. They were able to take our project as a whole and meet all of our media needs.

When working with them, was there anything unique or special about them compared to other companies with which you may have worked?   

Their knowledge and experience about content and content marketing.