Frost*collective

BACKGROUND

Introduce your business and what you do there.

I’m a director of HIV & Sexual Health at ACON, a public health NGO focusing on community health for the LGBTQ community. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Frost*collective?

Frost*collective is our creative partner. 

SOLUTION

What was the scope of their involvement?

We’ve been working with Frost*collective for almost a decade towards our goal of ending HIV/AIDS transmissions in New South Wales. We’ve worked together to develop key messaging creatives that encourage members of the LGBTQ community to get tested, stay safe, and access treatment for HIV/AIDS. 

For each project, we provide Frost*collective with a brief, which they then turn into creative concepts. Then, we work with their team through conception to production and then post-production. Frost*collective covers everything for us, from live-action and animated videos to static digital assets. They also provide print assets. 

What is the team composition?

We’ve worked with more than 10–15 teammates, but 1–2 have been with us throughout the partnership. 

How did you come to work with Frost*collective?

Since Frost*collective was working with my company before I started in my role, I’m not quite sure how we first found them. However, I believe the first project we did with them was on tender, and since they did a good job, the company brought them on board. 

What is the status of this engagement?

My company has been working with Frost*collective for nearly nine years; the partnership began in November 2012.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve gotten pretty spectacular results from Frost*collective’s work. In total, they’ve produced 10 videos for us. Those videos range from educational explainer videos to eye-catching and engaging videos to sell our message. Their quality of work is fantastic — their team is good at distilling our message and turning it into something eye-catching and creative. 

We measure campaign recall in our audience after each campaign has concluded; we ask the community for their feedback. We always get good messages about how colorful and creative the campaigns are. Our recall is usually in the upper 60%–lower 80% from our audience engagement surveys. 

We’ve also been asking our audience a series of knowledge and attitude statements based on core values of ending HIV/AIDS, which is how we rank the community’s knowledge base. It is also how we rank the way the community thinks about the testing and treatment surrounding ending HIV/AIDS. By working with Frost*collective, we’ve shifted knowledge and attitude towards our values by more than 55%–60%. 

How did Frost*collective perform from a project management standpoint?

Their team is able to meet deadlines, .Their team is incredibly flexible. Most of my communication with Frost*collective is through email, but I believe they use a project management tool.

What did you find most impressive about them?

Frost*collective’s design ability is absolutely outstanding. Their deliverables are colorful and eye-catching. They have a great aesthetic. 

Do you have any advice for potential customers?

Frost*collective appreciates having a well-defined brief and a clear challenge. Their team is highly collaboration, working with clients to distill the client’s brief and data into strong and engaging messaging.