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If you want your website to start generating you more good quality sales enquiries and have it work for you rather than wasting time working on it. Then schedule a call with us so we can analyse the best options available to generate the most amount of leads for the least amount of cost and effort.
We are an SEO & PPC Agency established in 2006 and based in Basingstoke, Hampshire. We work with over 60 clients throughout the UK, US and Asia, offering a friendly and dedicated service. Our team of Google Qualified digital specialists are passionate and determined to help you realise your online potential.
Working with a combination of B2B and B2C companies across 29 market sectors gives us the experience to understand your business, define your customers and deliver to you a measurable ROI.
Building long lasting relationships is fundamental to our business with most of our new clients coming from existing customer recommendations.
Working as your trusted adviser, providing honest advice and setting realistic expectations is how we help you to achieve the best return on your investment.
headquarters
Focus
Portfolio
Deloitte, Copart, MRI Real Estate Software, Real Asset Management
Over 6 years SEO traffic has increased by 320% and enquiries has increased by 700%!
Back in 2013 we started working on this client’s SEO with an objective of increasing the number of enquiries from people finding our client via organic search results i.e. not paying for every client. This specific client was gaining the majority of its sales from their pay per click campaigns (we also ran for them) which was working well but SEO is much cheaper to source clients from.
We started with a full SEO Technical Site Audit to see if the basic fundamental SEO aspects were implemented, what competitors were doing, which keywords we wanted to rank for and checking the useability of the website. From this initial audit we pulled together a strategy of what to focus on for the coming months. The client in question sells new vehicles online.
We will keep the exact numbers confidential but will disclose the % increases.
In the first year and after diligently working through our plan and keeping in constant contact with the client to ensure new vehicles and industry developments were being covered by the website we achieved a +60% increase in traffic but more importantly +86% increase in enquiries.
The website had approx. 800 pages at the start of 2014 and our approach is to optimise the pages that bring in the money first, then systemically work through the whole site whilst ensuring new pages are fully optimised. In the second year of working with the client we achieved a +23% increase in traffic and again most importantly a +26% in enquiries.
Google is ever evolving and releasing new updates to try and improve the search results for users. When working on clients sites we implement SEO which has long term benefits also known as white hat in the industry.
However, even with this ethical approach, good websites can sometimes be penalised with new Google software releases meaning we have to recover lost ground. This was the case in the third year where although traffic was flat, we suffered a 24% decline in enquiries. This was obviously a worry for us and the client but by understanding the Google update impact and making changes to the website, we bounced back the following year with a +44% increase in traffic and +52% increase in enquiries.
In the fourth year of working with the client we were fairly embedded in their organisation and really seen as an extension of their marketing team. It was in this year that we achieved the biggest gain of a 73% increase in traffic and a massive 123% increase in enquiries. This was also the year that the business was sold to new owners and we helped in the due diligence process to ensure the new owners new what they were buying. The founder walked away with just under £10m and we are very proud of our contribution to the success of this business.
However, we never sit still and admire our success so we continued to work with the new owner while they found their feet. The first year was a little bumpy with the business focus moving away from the core website and centralised marketing departments taking charge of the UK operations.
With the sale of the business reaching the mainstream media, new and existing competitors heavily invested in their website activity and with the pool of customers fairly fixed, we took a dip in performance. With SEO the focus of our work is always on getting more enquiries. Traffic is usually what clients ask for but what they actually want is enquiries/sales. In the first bumpy year with the new owners traffic dropped by 17% but enquiries only fell by 7%.
In what is the final and 6th year of this case study (they are still a client) and the arrival of Coronavirus, we had been able to further optimise the site and implement a new content strategy for which we provided the content for. This not only achieved a +7% traffic increase but a +massive 41% in enquiries proving the point that its better to have good visitors than junk traffic that does not result in sales.
To summarise, in the 6 years we’ve been working with the client the SEO traffic has increased by 320% and the magic money making number of enquiries has increased by 700% which definitely contributed to the just under £10m business sale. We continue to enjoy working with the new owners and they appreciate the in-depth knowledge we have of their business and the industry as a whole which is what we strive for with our long term partnerships.
Global Software Company
Google Ads - The Brief: As the client had been using Google Ads for a long while, we did a free review of the account before offering our services so that we are sure we can add value to the client’s campaigns. In this case we spotted a number of opportunities that we believe would increased the number of Demos downloaded from the customers website at a lower cost per click. The client wishes to remain anonymous due to competitive information included in this case study but below are what we achieved in the first 4 months of the campaign.
Prior: The client had good conversion tracking set up in the Google Ads account to track Demos requested which is essential for calculating a ROI for the PPC campaign. Its also a clear metric for us to work with and means our performance of delivering sales is clear for all to see. In the 4 months of the previous year (important to look at the same months in seasonable industries) the client achieved 104 downloads of the Demo software at a cost of just under £14k for the Google Spend plus whatever they paid there previous PPC Agency. This worked out to around £130 per demo download.
The Results: Looking at our first 4 months we delivered 239 demo downloads which is a 130% increase. Even before looking at the cost any company would be delighted with this performance even at the same cost per download. Not only did we deliver a huge increase in downloads, but the Google Ad spend was only £15k meaning the cost per download was £64, less than half what they were paying previously. So the combination of a massive increase in sales, at a significant lower cost, resulted in the ROI increasing from a very good 53% to an outstanding 212%. These sorts of results are possible when everything is tracked, the PPC agency fully understands the clients product and there is a real collaboration between all parties to maximise every opportunity.
Reviews
the project
SEO Services for Charity Matching Company
"The mix of professional and personal touch was impressive. We really enjoyed working with them."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the systems lead for cloud platform The Good Exchange which matches charitable organisations seeking funds with those with funding to give. I am co-creator of this tech platform.
For what projects/services did your company hire Front Page Advantage, and what were your goals?
To optimise the web portal for SEO purposes, to assist with set up and monitoring of events/goals and to optimise and manage usage of Google Ads.
How did you select Front Page Advantage and what were the deciding factors?
Having worked with Lucy previously I was familiar with their strong work ethic and technical abilities and was confident that they would be able to deliver what we need and offer more besides.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Initial consultations led to a project plan covering all the necessary strands of work including SEO of website, set up and tracking of goals, generation of monthly SEO report with recommendations.
In addition to this FrontPage also applied for and successfully were awarded $10,000 per month in google ad grants due to the fact that we are owned by a charity. This enabled us to set up, optimise and manage Google Ads campaigns (PPC) driving relevant traffic to the website and portal.
They were also instrumental in assisting with tracking users e.g. from mail shots, Pardot forms, blog articles etc.
How many people from the vendor's team worked with you, and what were their positions?
Lucy Griffiths - Account Director and Ian Cowlard (Account Manager)
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Site ranking improved and we saw a significant increase in traffic from a number of sources including PPC. Better tracking of users and events and a great monthly SEO report with actions and recommendations.
Describe their project management style, including communication tools and timelines.
Monthly meeting and email comms. The team are always available to help with queries and nothing was too much trouble. Deadlines were always met.
What did you find most impressive or unique about this company?
The mix of professional and personal touch was impressive. We really enjoyed working with them.
Are there any areas for improvement or something they could have done differently?
They really understood what we did and often had suggestions for new things to try or get involved in.
the project
Paid Search Campaign for Digital Marketing Agency
"Lucy knows the answer to complex questions. She's an expert and is knowledgeable about paid search."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a director of an Internet Marketing Agency.
For what projects/services did your company hire Front Page Advantage, and what were your goals?
We use Front Page for large paid search campaigns. In paid search it is very easy to spend a huge amount of money and receive very little return. By using Front Page Advantage we know they have all the specialist knowledge to achieve the maximum return on every campaign.
How did you select Front Page Advantage and what were the deciding factors?
Front Page Advantage was strongly recommended by industry colleagues. We've never needed to look anywhere else.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our most significant work is for a client with 6 brands. With Front Page we've split tested multiple campaigns for each brand. Each campaign has involved landing pages, carefully constructed lead magnets and extensive tracking to enable measurement and continual refinement of each campaign.
How many people from the vendor's team worked with you, and what were their positions?
We work with Lucy who is one of the owners of the business.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Paid search has proven to be a measurable deliverable in the marketing mix. We've learnt an enormous amount about what appeals to the target customer base and have been able to use this across other elements of marketing.
Describe their project management style, including communication tools and timelines.
We always find Lucy a realistic, yet positive person to work with. Lucy comes up with new ideas and gives clear explanations when campaigns haven't worked. We have a great relationship.
What did you find most impressive or unique about this company?
Lucy knows the answer to complex questions. She's an expert and is knowledgeable about paid search.
Are there any areas for improvement or something they could have done differently?
No, nothing to add here.
the project
SEO for Engineering Inspections Company
"I am sure they have bigger clients but we are always treated as a valued client."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Company Secretary of an Engineering Inspections company
For what projects/services did your company hire Front Page Advantage, and what were your goals?
Front Page Advantage manage our SEO representation on an ongoing basis
How did you select Front Page Advantage and what were the deciding factors?
Lucy was recommended to us many years ago and we have stayed with Lucy as she has grown the business. Dan is a key 'extended' member of our business.
FPA are happy to collaborate with other service providers to ensure that our website/marketing etc. are working 'together' to ensure that our SEO is always working to its optimal /maximum efficiency.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
SEO/PPC campaign - monthly report analysis and review Web Ranking analysis and report review Analysis of Adwords Campaign Review of Keywords
How many people from the vendor's team worked with you, and what were their positions?
Lucy- Director Dan - Account Manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Monthly reports and analysis are always received on time. FPA are constantly ensuring that we maximise the efficiency of SEO and minimize the PPC costs where possible.
Describe their project management style, including communication tools and timelines.
SEO/PPC campaign - monthly report analysis and review Web Ranking analysis and report review Analysis of Adwords Campaign Review of Keywords
What did you find most impressive or unique about this company?
They are friendly, efficient and professional in all the services they provide for us. As they have grown they still provide us with the best level of service they can - I am sure they have bigger clients but we are always treated as a valued client.
Sometimes some providers tier their clients in provision of added value. FPA treat all their customers as valued and important
Are there any areas for improvement or something they could have done differently?
No.
the project
Blog Content Creation for Commercial Finance Brokerage
“All of my concerns went out the window because of Front Page Advantage’s vast experience.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and owner of Invoice Finance Connect. My business operates as a commercial finance brokerage. I help businesses and business owners get the funding that they need.
What challenge were you trying to address with Front Page Advantage?
I asked them to come up with a series of blogs for me on various different subjects for my website. I wanted to post those blogs to my LinkedIn in efforts to drive activity to my website and increase interest in my business.
What was the scope of their involvement?
The project was primarily content creation, it was purely blog writing.
What is the team composition?
I dealt with three individuals comprising Chris (Director), Ian (Account Manager), and a journalist.
How did you come to work with Front Page Advantage?
I’m part of a business networking group and met Chris through it. I remembered that Chris discussed their work at one of the events. He mentioned that they have a journalist who writes the content. That was the unique selling point for me. Not only that, but they were also cost-effective.
What is the status of this engagement?
The project was from May–August 2020.
What evidence can you share that demonstrates the impact of the engagement?
They did a fantastic job. I’m happy with what they did. I’ve tried to do my own blog writing historically so I know the pain points. All of my concerns went out the window because of Front Page Advantage’s vast experience. The subjects and quality of the content were absolutely superb. They took away the headache of the job.
How did Front Page Advantage perform from a project management standpoint?
Communication was great. Ian and I spoke a couple of times a week. We’d talk about the details of the blog posts. After drafting the blog, I’d check and proofread it, confirming everything was good to go. I built a good rapport and relationship with him. Front Page Advantage managed my expectations superbly.
What did you find most impressive about them?
I was happy with the time management of the whole project. They accommodated my request to delay a couple of topics. It didn’t affect the completion of the whole project. They were flexible in working around my own time scales.
Are there any areas they could improve?
No, I can’t fault them at all.
Do you have any advice for potential customers?
Have a chat with them. They provide free consultations. Chris has a vast knowledge of his own business. I’m going to work with them in the future as a result of how happy I am with the blogs.
the project
SEO & PPC Services for Diversity & Inclusion Consultancy
"The most impressive aspect was the ease of working with the team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company is a diversity and inclusion consultancy and I am the founder.
For what projects/services did your company hire Front Page Advantage, and what were your goals?
I hired Front Page Advantage to run my SEO and PPC from scratch and my goals were to establish the business online.
How did you select Front Page Advantage and what were the deciding factors?
I selected Front Page through a recommendation and the deciding factors were the responsiveness and the clarity in the communication.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The scope of work was to build the brand online from scratch, using SEO and PPC to increase web traffic consistently.
How many people from the vendor's team worked with you, and what were their positions?
I worked with mostly one main contact and they were account manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We increased website traffic consistently over a period of 6 months.
Describe their project management style, including communication tools and timelines.
The management style was consistent, with good communication throughout.
What did you find most impressive or unique about this company?
The most impressive aspect was the ease of working with the team.
Are there any areas for improvement or something they could have done differently?
No area for improvement i can think of.
the project
SEO Web Optimization for Business Consulting Firm
"The website was better received."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a business consultancy.
For what projects/services did your company hire Front Page Advantage, and what were your goals?
I wanted to ensure that my website was optimised for SEO
How did you select Front Page Advantage and what were the deciding factors?
I was recommended to use them by a colleague
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The project was simply one of website SEO, I don't know the technical details.
How many people from the vendor's team worked with you, and what were their positions?
Probably one or two?
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The website was better received. I have no metrics but it was better.
Describe their project management style, including communication tools and timelines.
Very good.
What did you find most impressive or unique about this company?
The speed and effectivness of their work
Are there any areas for improvement or something they could have done differently?
None
Thanks to the efforts of the Front Page Advantage team, the company saw their site ranking improve as well as a significant increase in traffic. The company appreciated how the team always met their project deadlines and made themselves available whenever the company had inquiries.