Boutique Creative Branding Agency

A boutique creative branding agency specializing in brand identity and event planning. Visual. Verbal. Experiential. Deep Fried.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2018
Show all +
Austin, TX
headquarters
  • 8701 Bluffstone
    Austin, TX 78759
    United States
other locations
  • Austin
    United States

Portfolio

Key clients: 

We work with passionate people in many industries including liquor brands, herbalists, yoga teachers, nonprofits, and property management companies.

La Cocina Branding Image

La Cocina Branding

 

La Cocina is an organization whose mission is to dismantle systems of oppression and co-create paths to liberation. They do this by providing full access to traditional and non-traditional forms of mental health and health equity support services for the Latinx community. They conduct Forensic Mental Health Assessments for Latinx individuals in immigration proceedings and provide mental health services to immigrants and

detained families. (You can donate to the organization here.) 

La Cocina wanted a culturally relevant branding image that felt warm, inviting, colorful, and community oriented. They wanted the branding to evoke the spirit of their namesake, a quote by Cesar Chavez: “Todas las revoluciones comienzan en la cocina.” (All revolutions begin in the kitchen.) The challenge was to achieve this without focusing so heavily on the concept of a kitchen that the branding looked like it might belong to a restaurant. Rather than kitchenware or mental health imagery, La Cocina asked that we draw inspiration from Mayan and Aztec symbols for the logo. We created the visual brand identity, then developed marketing collateral such as letterhead, notecards, business cards, signage, and email signatures.
 

Full Project Scope:

Brand Design

Design and aesthetic

Logo design

Printed and promotional materials


 

L'Ancla Branding Image

L'Ancla Branding

 

L'Ancla is a consulting firm that does anti-racism work in Fort Collins, Colorado. 

They had outgrown their original branding and wanted a brand refresh that reflected their mission: to anchor and uplift the Fort Collins Latinx community. It needed to be accessible to the community aesthetically, with copy that was easily translated in to English and Spanish. L’Ancla is Spanish for “anchor,” and they were looking

for a logo to anchor the brand with a strong visual identity, and copy that conveyed their values and dedication to social justice in a way that felt accessible to all three of their distinct demographics. We created the visual and verbal brand identity, developed a simple website, set up a Facebook page, and created various printed materials such as business cards and letterhead. 
 

 

Full Project Scope:

Brand Design

Designing and aesthetic

Logo design

Printed and promotional materials

 

Brand Voice

Brand voice and copywriting


Digital Media

Website Design

Social Media Set Up


 

Angie Knight Yoga Image

Angie Knight Yoga

 

Angie Knight is a teacher and mentor who has studied yoga, meditation, shamanism, and other healing arts for 20 years. She approached us looking for a creative team that could help her develop a cohesive brand voice and aesthetic, consult on promotional strategy for an upcoming event, and provide ongoing brand consultation. She wanted a framework for how to present her vision in a way that felt true and resonated deeply

with her target demographic. We started by putting together mood boards to get a feel for the types of colors and textures that fit her best. Angie wanted a clean and calming aesthetic that balanced masculine and feminine. From there, we developed a visual brand identity and voice that we built the website around. We provided social media content and strategy, newsletter design and copy, video editing, and consulting services.  

 

Full Project Scope:

Brand and Marketing Consulting

 

Brand Design

Design and aesthetic

Printed and promotional materials

 

Event Consulting

Assistance with acquiring sponsors

Assistance with event promotion

Design of merchandise for event


Digital Media

Website design and updates

Social media content and strategy

Newsletter design and copy


Video Production

Video editing

Videography of event


 

Fried Hustle Branding Image

Fried Hustle Branding

 

As a branding company, we knew our own branding needed to stand out. We wanted branding that would inspire our clients to feel good about being their most authentic selves. We don't believe in playing it safe. We like things a little extra. A bakers dozen. Lagniappe. Whole milk. Add guac. Deep fried. We developed a brand identity that represents us - but also our clients. We love to work with passionate risk-takers who

are unimpressed with the industry standard. 



 

Full Project Scope: The Whole Enchilada

Brand Strategy

Brand Design

Brand Voice

Digital Media


 

Reviews

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Branding, Web and Logo Design for Consulting Firm

“They operate with integrity at all times.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Ongoing
Project summary: 

Fried Hustle is performing a comprehensive rebrand of a racial-justice-oriented consulting firm. They designed a web splash page and a new company logo and are engaged in ongoing marketing and web development.

The Reviewer
 
1-10 Employees
 
Fort Collins, Colorado
CEO, L'ancla
 
Verified
The Review
Feedback summary: 

The splash page and logo designed by Fried Hustle have been extremely positively received and successful in drawing attention to the company so far. Their team operates with transparency and integrity, genuinely understanding their clients’ goals and delivering results when they say they will.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of L’Ancla. We are a consulting firm that does anti-racism work.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fried Hustle?

We were looking for a culturally relevant branding image. The branding image that we had adopted, we had really outgrown, so we wanted to update that.

SOLUTION

What was the scope of their involvement?

They completely re-engineered our logo and updated our branding around that. They developed a web splash page for us, delivered a full branding package including letterhead and note cards, and ran a couple of brochure-type marketing pushes for us. We’ve wrapped up some of those parts of the work, but they are continuing to do some marketing for us and we’re moving towards launching a full website with them as well.

What is the team composition?

I worked with two people primarily, Summer (Co-Founder, Fried Hustle) and Carolyn (Co-Founder, Fried Hustle).

How did you come to work with Fried Hustle?

They came very highly recommended to us by someone who does some of our social media work. We ended up choosing them over other folks because of how beautifully they answered some of our anti-racism related questions. It was clear that they were very conscious of their role in racialization processes, so for us, it was an easy decision from there.

How much have you invested with them?

We’ve invested around $15,000 so far.

What is the status of this engagement?

We started working with Fried Hustle in December 2018 and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I am extremely happy with the work they did on our logo in particular. Our company’s name means “the anchor” in Spanish, and I think that the logo has actually really anchored our brand. Their marketing material places us solidly into the space that we work in and takes us in exactly the direction we want to go on top of that. As a person overseeing the overall management and vision of the company, it’s very hard to get into the details that other people are paying attention to, so I’ve really appreciated being able to count on them to handle that well.

How did Fried Hustle perform from a project management standpoint?

They did a really nice job of clearly communicating what they could do and what their limitations are. Both in writing and verbally, they were able to say what they could accomplish and by what date, and because of that they’ve never really missed a deadline. I don’t think that’s too unusual among marketing companies, but what I really appreciated is just how clear they are about that process.

They created an online timeline for us to track all the different projects, which was very helpful. I never felt like I needed to micromanage them at all because of how thorough they were around some of the unspoken parts of the branding process. They took the time to really understand what we wanted to convey and what we wanted people to feel when they looked at our logo before they started their work.

What did you find most impressive about them?

They operate with integrity at all times.

Are there any areas they could improve?

Because they are small and trying to establish themselves, I think that they are focused a little more on the business side of their growth, but I think that as they grow I hope that they will be able to diversify their workforce and include more creative minds.

Do you have any advice for potential customers?

I would just suggest that a potential client be very clear with them about expectations, and then trust their process as the project moves forward.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Full-Service Branding and Label Design for Distillery

“They bring a freshness and openness as well as a high skill level to the relationship.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. 2019 - Ongoing
Project summary: 

Fried Hustle starts the process with the important discovery phase. Then, they develop concepts and mood boards to customize their creations. Finally, they develop brand identities, stories, and graphics.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Gary Kelleher
Co-Founder, Dripping Springs Distilling
 
Verified
The Review
Feedback summary: 

The products marketed with Fried Hustle’s branding quickly outsold long-standing best sellers. They exceeded expectations by creating branding that attracts customers from multiple markets. The cooperative team delivers high-quality, innovative products and expertise at affordable prices.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and president of Dripping Springs Distilling. We produce 17 different products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fried Hustle?

I needed a company to create appropriate, exciting branding for our new products.

SOLUTION

What was the scope of their involvement?

They completed a project for a line extension of non-alcoholic mixers. I launched four new flavors and an Old Fashioned mix. They took the identity that was already there from the existing products and reimagined that brand identity to give these new expressions a new life and a fresh feel. They developed the storylines, artwork, and label work. They’re in distribution now.

They’ve also created the brand identity, the brand story, the graphics, and label for Republic Bloody Mary Mix. After we’ve launched that product, I’ll use them to do website development. They provide overarching branding that impacts premise sales, social media, and distribution. 

We’re currently working on a high-end French-style brandy. It’s only made once a year with famous local peaches when the harvest is done. They’re creating an identity for this product to catch the attention of the consumer and explain its high quality and value to justify its extremely expensive cost. What they’re creating also has to be educational because the vast majority of the drinking public isn’t familiar with eau de vies. It’s a big project to create a brand identity that will grab the attention of the consumer and pull them in enough to read it, understand it, and want to buy the product. We’re working on the brand concept and the brand story. 

What is the team composition? 

I work with the two partners. They delegate to lots of folks within the organization.

How did you come to work with Fried Hustle?

One of the partners in Fried Hustle is my daughter, who has worked for me before in this business doing creative work. We’ve worked with several companies, but we chose Fried Hustle, not because of any personal relationship, but because the work that they can do is on a much higher level. Knowing the quality and the industry insights that Fried Hustle has, they were the logical folks to use.

How much have you invested with them?

They charge $65/hour for work that would otherwise cost at least $100/hour. We book about 30 hours/month with them.

What is the status of this engagement?

We started working together in March 2019, and the work is ongoing. We have an ongoing relationship with them because I’m continually developing new products.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Of the four line extensions of Republic Spirit Blends that have already hit the market, two of them are outselling the four existing products that have been on the marketplace for the last nine years. I couldn’t be happier. I was shocked at how quickly we saw the success. The label work that they did grabbed consumer attention in just a matter of months. What they brought to the table was beyond my expectations.

How did Fried Hustle perform from a project management standpoint?

They come up with concepts and mood boards, and we meet face-to-face and talk through the ideas. Then, they take the chosen ideas and continually develop them to the next level. It’s extremely collaborative. They bring a freshness and openness as well as a high skill level to the relationship.

We communicate via email, text, phone, and face-to-face. We discuss goals and deadlines, and they deliver. 

What did you find most impressive about them?

Old school marketing ad agencies skew toward older demographics and newer agencies skew toward specifically young markets. The cool thing about Fried Hustle is that they understand this industry well enough that they’re able to produce work that appeals to a broad spectrum of folks. Our acceptance among millennials to boomers has been equal across the board in terms of the feedback that we’re getting. Fried Hustle covers the full market spectrum and understands marketing to the available marketplace.

Are there any areas they could improve?

I don’t have any complaints. They always deliver on time, but they’re picking up enough clients that they could potentially become stretched on time. They may need to expand to fulfill the business.

Do you have any advice for potential customers?

The more that you can talk specifically and clearly about the goals, the quicker the work will get up and running. They’re outstanding listeners. If you can completely lay out what success will look like and be directive, they’ll deliver great ideas. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They always deliver on time.
  • 4.5 Cost
    Value / within estimates
    They’ve been a bargain. I got more than I anticipated for the price. They’ve never overrun. They needed a few more hours, but they told me in advance.
  • 5.0 Quality
    Service & deliverables
    They’ve been excellent.
  • 5.0 NPS
    Willing to refer