What evidence can you share that demonstrates the impact of the engagement?
Freshmade’s work was one of the main reasons I joined the company. The website portrayed a fun brand with a unique, vibrant personality. They’ve really helped invent the current personality of our brand. Because of that, the team is so invested in our company that they engage wholeheartedly in projects. The team is really able to think about our brand and how we’re trying to communicate it, and what they can then do to convey it. Since they invented the brand, they understand it better than anyone else.
We hear from clients all the time that they love the look and feel of our brand. The materials look great; it’s clear Freshmade has a great sense for what consumers like.
How did Freshmade perform from a project management standpoint?
It became very apparent very quickly that Vanessa is more than just a typical account manager. She’s very strategic and creative herself, so when I present our challenges, she really understands how to overcome it and move our brand forward.
When we’re actively engaged in projects, we have a weekly status meeting.
What did you find most impressive about them?
Freshmade really cares about us—they’re invested in our success. We’re not just another paying client to them; they’re part of our family. It makes all the difference.
Are there any areas they could improve?
Having such a creative partner can be a double-edged sword—sometimes, they have a tendency to see things their way, so we have to have a conversation to get them to see things our way or open up to realities. That said, we’re glad they’re able to start from such a creative place, rather than us having to challenge them to come up with better solutions.
Do you have any advice for potential customers?
My philosophy with any agency is that you peak the second time. The first time you work with them, you’re getting to know them and they’re getting to know you. By the second project, you’ve worked out the kinks and understand each other better. So, I would recommend giving Freshmade a smaller project first, so that you can ramp up really quickly to create something bigger together the next time around.