What evidence can you share that demonstrates the impact of the engagement?
I would give them five out of five stars. We’re happy with the outcome, and we’ve received positive user feedback. The biggest impact of the redesign—and the actual motivation behind it—was from a go-to-market and sales perspective. The redesign, which had a much more modern UI, made a big difference in sales conversions.
How did Freshdesign perform from a project management standpoint?
They use Basecamp, complemented with Slack, for project management. We handled coordination over Slack and used Basecamp for sharing deliverables like updated designs, style guides, and sketches.
Most of the work was done remotely, but we met for some kickoff meetings and Raj came in a few times.
What did you find most impressive about them?
One of the challenges of contract design is maintaining ownership of the approach and aesthetic. It’s a tricky balancing act to manage constraints and client expectations while advancing the project. Raj has done a good job.
Are there any areas they could improve?
I’m not a big fan of Basecamp, which they used. This is more a reflection on Basecamp than on Raj.
Do you have any advice for future clients of theirs?
It’s key to set expectations and constraints up front. We sometimes weren’t clear enough about our constraints and then had to dial back designs that Raj came up with. Being clear wasted less effort and helped us move faster.
The designs attracted positive user feedback and significantly improved sales and conversions. Freshdesign coordinated the project intelligently, accommodating constraints while fulfilling specific requests. The agency's professionalism, flexibility, and creativity set them apart.